1. Trust is built over time but the process can be accelerated by acting in a beyond reproach manner.
2. Trust begets trust. Keep keeping your word.
3. If you want someone to trust you, show that you trust them first.
4. If someone says “trust me”, run as fast as you can.
5. It takes much more effort to rebuild trust than it does to build it the first time.
6. When in doubt, keep testing the trust (“Trust but verify”).
7. Trust is the union of many guiding principles including ethics, transparency, accountability and integrity.
8. Leaders, employees and customers control the public’s perception of trust in every business.
9. Trustworthiness can be measured both quantitatively and qualitatively, and while there will always be a margin for error, there is also always room for improvement.
10. As Charles Green at www.trustedadvisor.com likes to say “Trust your dog with your life, but not with your ham sandwich”. This applies to people as well.
Barbara Kimmel is the Executive Director of Trust Across America, a program of Next Decade, Inc. For more information please visit www.trustacrossamerica.com and listen in on our weekly radio show called Trust Across America at:
www.voiceamerica.com/voiceamerica/vshow.aspx?sid=1713
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