Trust Across America-Trust Around the World™

Yesterday, at a small holiday gathering someone asked simply, “Does anyone care about Trust Across America-Trust Around the World’s programs?” This year-end post is being written in response to that question.

Trust Across America? Who cares?

Our friends care: We have built a holistic multifunctional circle of friends who have individually (and at times collectively) helped steer us in our mission to build organizational trust.

Our Alliance cares: Now entering it’s 4th year our Trust Alliance has worked collaboratively to publish three award-winning books in our Trust Inc. series, five issues of TRUST! Magazine (the most recent issue being downloaded almost 30,000 times) three annual “Trust Ideas” posters and a host of organizational trust tools, of which virtually none existed before the alliance formed.

Our Top Thought Leaders care: Now in its 6th year Trust Across America’s annual honor is bestowed on the Trust Across America Top Thought Leaders whose daily work helps elevate organizational trust and ethics and who hold this award in high regard on both their websites and in their biographies.

Our Most Trustworthy Public Companies care: Now in its 5th year, this annual honor is given to the “Top 10” Most Trustworthy Public Companies in the US. Many of these companies use this award to recruit new talent and in their marketing and communications messages. Unlike other “Top” awards, companies do not know they are being judged, nor do they participate in the review process.

Researchers care: We maintain the largest living bibliography of trust research (free) thanks to the generosity of one of our friends and colleagues. It’s accessed constantly and updated as researchers contribute new material.

The Media cares: Our press coverage continues to expand.

Our Website Visitors care: Organizations very much care about the subject of organizational trust. Occasionally we audit visitors to the site according to our web stats. Here’s who stops by: repeated visits from Fortune 500 and other multinational companies; federal and state government agencies, both domestic and foreign; universities and colleges around the world; and we’ve even seen some visits from the White House!

Since January 2013, 742,000 visitors have accessed 2,276,000 pages of material. We think that’s quite a bit of caring!!

Cheers to you Bob for challenging me to write this year-end post. And thank you to ALL our friends, Alliance members, Top Thought Leaders, Trustworthy Public Companies, Researchers, Media, website Visitors and Blog Post Readers who care. Without you, there would be a whole lot less trust in the world.

Here’s to more caring in 2016!

Barbara Brooks Kimmel, CEO and Cofounder Trust Across America-Trust Around the World

PS- Drop me a note at barbara@trustacrossamerica.com and let me know you care!

Our September Trust Quest asked the following question:

What is the bigger issue in your organization? 

Leadership doesn’t trust its employees?

Employees don’t trust their leaders?

And here are the results of our poll…

71% of our respondents said that employees don’t trust their leaders.  What does this say about leadership? How long will leaders continue to ignore the impact on their organization of low employee trust including:

• Disengagement
• High turnover
• Low innovation
• Poor morale

Trust starts at the top. It can’t be delegated to HR or any other department. The tools to build trust are readily available to enlightened leaders who choose to make trust a business priority.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She facilitates the world’s largest membership program for those interested in the subject. Barbara is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our annual poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

Did you know we have published 3 books in our award-winning TRUST Inc. series. They are yours when you join our Alliance.

Copyright 2015, Next Decade, Inc.

Do trustworthy CEOs share similar profiles?

What about their untrustworthy counterparts?

Since 2010, Trust Across America™ (TAA) has been conducting an annual review to identify The Most Trustworthy Public Companies in America. Over 2000 companies are independently screened through our custom FIDES™ software using our proprietary Framework called FACTS®, ranking the trustworthiness of companies on five primary indicators of trustworthiness: Financial stability, Accounting conservativeness, Corporate governance, Transparency and Sustainability. No internal assessments or surveys are completed and companies do not know they are being analyzed.

This past April we released our fifth year of findings and named our Top Ten Most Trustworthy Public Companies (over 5 years.)

What do the CEOs of these “Top 10” companies have in common and how do their profiles compare to the “least trustworthy” in our model?

Most Trustworthy Profile:

• All are men
• All were born between 1950 and 1960
• All were promoted from within to CEO
• Seven of the ten have been the CEO for at least five years (well above the national average CEO tenure)
• Undergraduate education is diverse and less than half have MBAs

We then took one additional step, reviewing the profiles of the CEOs from the ten LEAST trustworthy companies (with market capitalization over $10 billion) and here’s what we found:

Least Trustworthy Profiles:

• All are men
• Born between 1934 and 1967
• Five of the ten were promoted from within (three of the five became CEO through mergers)
• Six of the ten have been CEO for over five years
• Undergraduate education is diverse and one has no college degree

What conclusions, if any, should be drawn from this small study?

Barbara Brooks Kimmel has been the Executive Director of Trust Across America-Trust Around the World  since its founding in 2008. The program’s mission is simply to provide tools and assistance to organizations interested in building trust. Barbara runs the world’s largest organizational trust membership program. She is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Barbara is also an award-winning communications executive and former consultant to McKinsey who has run her own firm, Next Decade, Inc., that has been unraveling and simplifying complex subjects for over twenty years. She holds a BA in International Affairs from Lafayette College and an MBA in Marketing from Baruch (City University of NY).

What happens when a group of openminded trust, ethics and compliance experts meet for lunch to discuss the intersection of the three disciplines?

One of the tasks at hand was to create a visual representation of the functional interaction between compliance, ethics and trust in an organization.

Copyright (c) 2015, Next Decade, Inc.

What does this mean?

Compliance: While organizations require compliance as a minimum “rule setting/obeying standard,” compliance does not necessarily have an ethics OR a trust mandate. Compliance is merely the starting point, not the end. In fact, it can be trust’s worst enemy when it is assumed that compliance encompasses trust and ethics. Compliance is regulated while ethics and trust are voluntary. In most companies, this distinction is not made and the C&E Officer is usually an attorney who simply enforces the “laws.” He or she may have no understanding of ethics, let alone trust.

Ethics: The “character” component of trust is ethics, and unlike compliance, it is a personal choice. It’s the individual and organizational value system that must be debated, decided and set in place by the Board of Directors, not the CEO.  A Chief Ethics Officer, not a C&E Officer, is the distiller of these values. He or she need not be an attorney. So what role does trust play? Unfortunately, both individuals and organizations can be “ethical” without being trustworthy because there are two more attributes that must be present for trust to flourish.

Trust: In order for an individual or organization to be trustworthy it must, at a minimum exhibit not only character (ethics) but competence and consistency in all internal and external relationships. “High trust” companies understand the distinction between compliance, ethics and trust. Going beyond compliance and ethics by adding the trust component results in:

• Less need/emphasis on compliance and it’s oppressive laws and regulations
• Greater employee satisfaction and lower turnover
• Faster decision-making and innovation
• Less risk and fewer crises
• Better relationships not only with customers but all stakeholders
• A happier workplace
• Higher profitability

Companies that understand the distinctions described above and embrace trust as a business imperative are beginning to hire Chief Trust Officers (CTrO), and for good reason(s). They are the “keepers of the golden ticket,” and perhaps the organization’s most valuable employee.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She runs the world’s largest membership program for those interested in the subject. Barbara is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our annual poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

Did you know we have published 3 books in our award-winning TRUST Inc. series. They are yours when you join our Alliance.

Copyright 2015, Next Decade, Inc.

Welcome!

Our monthly roundup is another collaborative undertaking of our Trust Alliance, selected blog posts on a variety of organizational trust topics. The subjects are as diverse as the expertise of our members!

By reviewing these posts, our readers will have a better appreciation for the importance of embracing trust as an organizational imperative.

Let’s get started!

What is the outcome when terms like “brutally honest” are used? Holly Latty-Mann discusses this in Trust and Honest Feedback: Up Close and Personal

Do you trust your employees to tweet about the company? Nan Russell shares some excellent advice in Psychology Today.

Taina Savolainen an academic partner from Finland discusses the role of story-telling in building organizational trust.

Linda Fisher Thornton wonders what our workplaces would be like if every leader cared about others.

My most popular post this month introduces Trust Across America’s VIP Model. Take a look!

And finally, what does your “place” smell like? This is an excellent 8 minute speech by Professor Sumantra Ghoshal at the World Economic Forum. It’s about corporate environments and the faults of management in creating a positive work place. The goal is “trust” and Professor Ghoshal explains why in “The Smell of the Place.” The speech has been accessed almost 85,000 times.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust, and runs the world’s largest membership program for those interested in the subject. She is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our annual poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

Did you know we have published 3 books in our award-winning TRUST Inc. series. They are yours when you join our Alliance.

Copyright 2015, Next Decade, Inc.

What can we learn about trust from the great leaders, teachers, writers and philosophers?

JUST ABOUT EVERYTHING

This week we turn our attention to the words of Peter Drucker, an author, educator and management consultant who was hailed by Business Week as the “man who invented management.”  This article pulls together twenty of his most inspiring quotes. Regardless of your role in life- a parent, teacher, business, religious or military leader, the following contain many messages about character, competence and consistency, the key ingredients for building trust.

1. “To do the most good requires saying no to pressures to stray, and the discipline to stop doing what does not fit.”
2. “Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.”
3. “Whenever you see a successful business, someone once made a courageous decision.”
4. “Every enterprise requires commitment to common goals and shared values. Without such commitment there is no enterprise; there is only a mob. The enterprise must have simple, clear, and unifying objectives. The mission of the organization has to be clear enough and big enough to provide common vision. The goals that embody it have to be clear, public, and constantly reaffirmed. Management’s first job is to think through, set, and exemplify those objectives, values, and goals.
5. “Success in the knowledge economy comes to those who know themselves – their strengths, their values, and how they best perform.”
6. “Rank does not confer privilege or give power. It imposes responsibility.”
7. “People who don’t take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.”
8. “Leadership is not magnetic personality, that can just as well be a glib tongue. It is not “making friends and influencing people”, that is flattery. Leadership is lifting a person’s vision to higher sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations.”
9. “A person can perform only from strength. One cannot build performance on weakness, let alone on something one cannot do at all.”
10. “1. What is our mission? 2. Who is our customer? 3. What does the customer value? 4. What are our results? 5. What is our plan?”
11. “The focus on contribution by itself supplies the four basic requirements of effective human relations: communications; teamwork; self-development; and development of others.”
12. “Many brilliant people believe that ideas move mountains. But bulldozers move mountains; ideas show where the bulldozers should go to work.”
13. “Meetings are by definition a concession to deficient organization For one either meets or one works. One cannot do both at the same time.”
14. “Gentlemen, I take it we are all in complete agreement on the decision here.” Everyone around the table nodded assent. “Then,” continued Mr. Sloan, “I propose we postpone further discussion of this matter until our next meeting to give ourselves time to develop disagreement and perhaps gain some understanding of what the decision is all about.”
15. “plan, organize, integrate, motivate, and measure.”
16. “Management is doing things right; leadership is doing the right things.”
17. “If you want something new, you have to stop doing something old”
18. “The most important thing in communication is to hear what isn’t being said.”
19. “Efficiency is doing the thing right. Effectiveness is doing the right thing.”
20. “The three most charismatic leaders in this century inflicted more suffering on the human race than almost any trio in history: Hitler, Stalin, and Mao. What matters is not the leader’s charisma. What matters is the leader’s mission.”

My favorites are #4, #6, #16 and #20. How about yours? 

Want to read more from this series?

We recently highlighted some of the best quotes on building trust from:

•  John Wooden
•  John C. Maxwell
•  Zig Ziglar
•  Mahtma Gandhi
•  Dr. Seuss  (for Mother’s Day)
•  George Bernard Shaw
•  Military Leaders (for Memorial Day)
•  Napoleon Hill
•  Deepak Chopra 
• Quotes for fathers, from fathers and about fathers (for Father’s Day)

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She facilitates the world’s largest membership program for those interested in the subject. Barbara is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our annual poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

Did you know we have published 3 books in our award-winning TRUST Inc. series. They are yours when you join our Alliance.

Copyright 2015, Next Decade, Inc.

What can we learn about trust from the great leaders, teachers, writers and philosophers?

JUST ABOUT EVERYTHING

This week we turn our attention to the words of Deepak Chopra, an Indian medical doctor and author of more than 80 books, including 22 NY Times Bestsellers. Chopra is an influential global scholar and thinker. This article pulls together twenty of his most inspiring quotes. Regardless of your role in life- a parent, teacher, business, religious or military leader, the following contain many messages about character, competence and consistency, the key ingredients for building trust.

1. “There is a big difference between being centered and being self-centered.”
2. “When you make a choice, you change the future.”
3. “You will be transformed by what you read.”
4. “Ask for nothing less than inspiration.”
5. “Good luck is opportunity meeting preparedness.”
6. “Instead of asking “what’s the problem?” ask “what’s the creative opportunity?”
7. “Owning your own feelings, rather than blaming them on someone else, is the mark of a person who has moved from contracted to expanded awareness.”
8. “Give up being right. Instead radiate peace, harmony, love, and laughter from your heart.”
9. “The most creative act you will ever undertake is the act of creating yourself.”
10. “If you focus on success, you’ll have stress. But if you pursue excellence, success will be guaranteed.”
11. “The more boundless your vision, the more real you are.”
12. “The direction of life is from duality to unity.”
13. “Every great change is preceded by chaos.”
14. “The world ‘out there’ won’t change until the world ‘in here’ does.”
15. “Never forget your real identity. You are a luminous conscious stardust being forged in the crucible of cosmic fire.”
16. “Replace fear-based thinking with love-based thinking. Every time you’re making a choice, ask yourself if it’s going to cultivate the experience of unity and love or the experience of separation and stress.”
17. “Freedom comes when you see the built-in contradiction of trying to manipulate something that is going right to begin with…. Stop trying to steer the river.”
18. “Attachment to money will always create insecurity no matter how much money you have in the bank.”
19. “Nothing brings down walls as surely as acceptance.”
20. “And stop talking in that puffed-up way they taught you. Words aren’t brains, you know.”

My favorites are #1, #7, #8 and #20. How about yours? 

Want to read more from this series?

We recently highlighted some of the best quotes on building trust from:

•  John Wooden
•  John C. Maxwell
•  Zig Ziglar
•  Mahtma Gandhi
•  Dr. Seuss  (for Mother’s Day)
•  George Bernard Shaw
•  Military Leaders (for Memorial Day)
•  Napoleon Hill

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust, and runs the world’s largest membership program for those interested in the subject. She is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our annual poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

Did you know we have published 3 books in our award-winning TRUST Inc. series. They are yours when you join our Alliance.

Copyright 2015, Next Decade, Inc.

The trust “imperative.”

We read about it daily. We listen to it on the news. We attend conferences where it’s discussed.

We must build trust….we must rebuild trust… in business, financial services, government, policing, media, sports, etc.

But rarely is there mention of the requisite leadership traits, culture change, or practical solutions essential to building trust.

Why is that?

The answer is simpler than you might think.

Building or rebuilding organizational trust cannot happen unless ownership of trust is voluntarily assumed by the person at the very top of the organization. And this rarely occurs because:

• Boards do not place criteria like integrity or other components of high trust on their leadership hiring agenda
• Leaders are too busy putting out fires created by their refusal to build trust into their business strategy
• Leaders are preparing for the next crisis instead of learning what’s required to avoid or minimize them
• Leaders are ensuring that all the regulations are being met by hiring more compliance and legal staff instead of a Chief Trust Officer
• Leaders seldom come out of their ivory tower and on to the shop floor to build trust with their employees who were not necessarily hired for the “right” reasons.

There is simply no time in the day left for trust.

Instead, trust is taken for granted or occasionally used in marketing and communications as a “tool” to persuade consumers.

Until leaders readily accept the business case for trust, it is destined to always take a back seat in most organizations, and trust will continue it’s year over year decline.

Richard Branson, author and founder of Virgin Group is credited with this quote: “The most valuable business commodity is trust.” 

There is simply no point in talking about trust if it is not followed by action.

You can read about organizations that have placed trust on their agenda in the upcoming edition of TRUST! Magazine to be published on April 17. It is our celebration of trustworthy organizations.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust, and runs the world’s largest membership program for those interested in the subject. She is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our 2015 Poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

Copyright 2015, Next Decade, Inc.

Welcome! Our monthly roundup is the latest collaborative undertaking of our Trust Alliance, self selected blog posts on a variety of organizational trust topics. The subjects are as diverse as the expertise of our members!

By reviewing these posts, you will have a better appreciation for the importance of embracing trust as an organizational imperative.

How did one company reverse a culture of skepticism through a simple strategy?

Read Donna Boehme’s First Step to Ethical Culture.

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An organization’s culture matters–it is what creates the productive energy of the workforce that can differentiate your company from all others. To this end, the CEO is the Chief Cultural Officer, who provides the direction, focus, and consistent support for the principles, values, vision, mission, and how people are going to work together in the company.

Edward Marshall explains Why Your CEO Must Also Be Your Chief Culture Officer

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Are we just settling for “avoiding conflict and tension?” Are we missing an opportunity to teach those we lead that respect is the minimum standard for workplace behavior, and that there is so much more?

Linda Fisher Thornton asks: Is Respect Enough?

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Humans have proven time and again that they prefer a good story to being tied down by those pesky facts.

Charlie Green discusses Facts, Phrases and Ferguson

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Trust Across America’s most popular blog post this month on LinkedIn Pulse. These are 10 observations I have made about trust and trustworthiness in American society:  10 Harsh Truths About Trust & Trustworthiness

Our next monthly roundup will be published at the end of April.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She runs the world’s largest membership program for those interested in learning more, and is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our 2015 Poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

Copyright 2015, Next Decade, Inc.

As the co-founder and Director of Trust Across America – Trust Around the World, I’ve been studying organizational trust (and trustworthiness) for the best part of seven years, have spoken to hundreds of global experts, and read thousands of articles, blog posts and books. I’ve also edited and contributed to three books in our TRUST Inc. series, publish a magazine called TRUST!, and regularly attend and speak at conferences. Some might call me an expert, but nothing could be farther from the truth. In fact, the more I learn about trust and trustworthiness, the less I understand it.

If you are like me, it’s almost impossible to go a full week without the news covering another major trust violation. Last week it was Hillary’s turn, before that Bill O’Reilly following on the heels of Brian Williams, and so on. These stories come and go and the American public has come to accept them as the norm. In fact, with each violation, the shock factor seems to diminish.

The following are ten observations I have made about trust & trustworthiness in American society:

• Because there is no universally accepted definition of trust, your definition of trust and your standards of trustworthiness are different than mine. In fact, even prisoners think they are more trustworthy than the general population. Some of the self-proclaimed trust and leadership experts I have met are the least trustworthy upon close and careful inspection of their character, competence and consistency, yet they believe they are in a position to advise others.

• As family “time” has eroded over the past generation, the moral compass that, in the past guided future generations (parenting) has all but disappeared. Compound this with the “win at all costs” mentality promoted by coaches on athletic fields across America and future generations may not be empowered with the right tools or behavior.

• America’s entire public educational system is based on “grades” not learning, and cheating and grade inflation have become an accepted norm in schools and universities. Parents “game” the system by having their children classified as “math anxious or test frightened” so they are allotted extra time on tests to boost that all important GPA, and Athletes have it the best. In other words, parents are not helping their children to grow up to be trustworthy adults.

• Government officials, beginning with our local community leaders place their political agendas before the betterment of the constituents who elected them, and this obliterates the opportunity to build community trust. Our elected officials believe that if they don’t violate any laws, they are trustworthy. Americans are very forgiving of trust violations and even outright lies. In fact they overlook them.

• Same goes for corporate America. Our “win at all cost” athletes and students are considered to be the “best in class” and are recruited by major companies. There’s no “moral compass litmus test” administered before the job offer. Similar to our government leaders, corporate leaders also believe that as long as they stay “just to the right” of compliance, and grow their quarterly earnings, there is no need to give a second thought to cultivating a trustworthy organization or hiring for the “right” reasons. Stock buybacks, executive compensation and short-termism are all trust busters.

• Boards of directors don’t understand the role of organizational trust any better than the leaders they select. One need look no further than the composition of most Boards to appreciate and understand this.

• Trust CANNOT be regulated yet many think it can. As my colleague Alain Bolea at Business Advisors Network commented in a recent article:

Rules are often put in place to curtail the abuses of the past. A “leader” that is only guided by compliance begs the question: What would their behavior be in the absence of rules? Does one want to follow someone that needs rules to know what is right? Or are true leaders to inspire trust by staying clear of conflicts of interest and abuses of power.

• The word “trust” is so overused and misused that it is no longer sacred. The media throws around the word “trust” as if it were  a headline hot potato. Frequently, journalists and writers confuse trust with regulation, loyalty and ethics. But the word “trust” is a better sound byte, so why not misuse it?

• And speaking of the media, they continue to perpetuate low trust by focusing only on the bad actors, giving no “space” to those who are doing the right thing.

• I frequently talk about trust with leaders of organizations of different shapes and sizes.  Not only do they not “get it” they have little interest in learning. They believe trust is all about falling into someone’s arms and hoping they catch you.  Instead of embracing trust as a business strategy, leaders hold their collective breaths hoping they are not the subject of the next news headline.

Is there a silver lining to this bleak picture?  Yes, because some families still gather around the dinner table every night and not every child is a cheater. There will always be the Bobby Knights vs. the Mike Krzyzewskis, and the first day of work for a new hire at Zappos may be very different than the first day at JP Morgan. In other words, industry is not destiny. Like most things in life, trustworthy people and organizations line up along a bell curve. Half are below average, but half are above average, and a select few find themselves all the way to the right. They are the heroes and stars that should be making the headlines.

Just the other day, someone told me that Trust Across America – Trust Around the World is making a difference. I suppose the growth of our Alliance proves that we are moving in the right direction. But a gnawing fear remains. Trust is not only misunderstood, overlooked or taken for granted by most people, leaders and organizations, it’s also voluntary. And, after all, why give a second thought to that which is not regulated, at least not in America?

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She runs the world’s largest membership program for those interested in learning more, and is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our 2015 Poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

Copyright 2015, Next Decade, Inc.