{"id":1322,"date":"2014-07-02T12:09:36","date_gmt":"2014-07-02T16:09:36","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=1322"},"modified":"2014-07-14T12:24:01","modified_gmt":"2014-07-14T16:24:01","slug":"trust-the-direct-route-to-profitability","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=1322","title":{"rendered":"Trust: The Direct Route to Profitability"},"content":{"rendered":"

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Do \u00a0Trustworthy Companies Sacrifice Profitability?<\/h6>\n
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Not a Chance!<\/h6>\n

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\"FACTS714\"<\/a><\/p>\n

Copyright \u00a9 2014 Next Decade, Inc.<\/p>\n

Trust Across America, via its \u00a0FACTS\u00ae<\/span> Framework\u00a0<\/a>has been tracking the performance of the most trustworthy public companies for over 5 years, and the results are nothing short of staggering. Trustworthy companies have produced an 82.9% return vs. the S&P’s 42.2% since August 2012.<\/p>\n

But the daily headlines continue to feature countless \u00a0stories about bad corporate behavior and the ongoing distrust in business.\u00a0Rarely do we hear senior management even mention the word “trust” until they are attempting to minimize the fallout from the latest crisis. And what is usually the root cause of the crisis? Low trust, and a failure of senior leadership to place trust on its agenda. If it sounds like a vicious cycle it is, and certainly no way to reverse decades of declining trust in business.<\/p>\n

Combine the chart above with the following data and The Case for Trust \u00a0becomes increasingly difficult to ignore.<\/p>\n

The Hard Costs of Low Trust<\/strong><\/p>\n