{"id":1364,"date":"2014-07-04T15:06:43","date_gmt":"2014-07-04T19:06:43","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=1364"},"modified":"2014-07-08T10:23:50","modified_gmt":"2014-07-08T14:23:50","slug":"trust-values-and-company-performance","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=1364","title":{"rendered":"Trust, Values and Company Performance"},"content":{"rendered":"

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How Much Does Trust Matter?<\/strong><\/p>\n

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Earlier this week, in a blog post called Trust: The Direct Route to Profitability<\/a>\u00a0we updated our ongoing research on the Business Case for Trust. This post takes a closer look at the impact of our trust research on two companies in\u00a0similar businesses.<\/p>\n

Every year my friend and colleague Laura Rittenhouse at Rittenhouse Rankings<\/a> releases her CEO Candor Survey equating candor with better stock performance. Laura\u2019s work enhances our FACTS\u00ae Framework<\/a> and has heightened my awareness of the manner in which CEOs choose to portray their companies in their annual letters to shareholders.<\/p>\n

So on this rainy 4th<\/sup> of July, I decided to take a closer look at two companies in the Business Services (Staffing) Sector. Trust Across America\u2019s (TAA) database contains a total of seven companies in this group. Manpower Inc. received the distinction of being named the Most Trustworthy Public Company 2013<\/a> by TAA. The lowest scoring company in the sector is Resources Connection, Inc.<\/p>\n

Should you choose, you can read the CEO letters to shareholders at the links below. \u00a0The contrast is striking in both content and candor. You can also compare the investment performance of the two companies over the past 5 years.<\/p>\n

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MANPOWER <\/strong>\u00a0(FACTS\u00ae Score 70)<\/p>\n

www.manpower.ch\/fileadmin\/user_upload\/documents\/Manpower\/Annual_Report_MP_Inc\/ManpowerGroup_Interactive_Annual_Report_2013.pdf<\/a><\/p>\n

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RESOURCES CONNECTION<\/strong> (FACTS\u00ae Score 42)<\/p>\n

files.shareholder.com\/downloads\/RECN\/3301951960x0x691297\/5E63377E-98B5-4C22-9178-DA764B98C139\/2013_Annual_Report.RECN.pdf<\/a><\/p>\n

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Is there a correlation between trust, values and company performance? What role does the CEO play in building a trustworthy culture? \u00a0In which company would you rather invest? Please share your comments and suggestions!<\/p>\n

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Email:\u00a0barbara@trustacrossamerica.com<\/a><\/p>\n

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Barbara Brooks Kimmel<\/strong>\u00a0is the Executive Director of\u00a0Trust Across America-Trust Around the World<\/a>\u00a0whose mission is to help organizations build trust. She is also the editor of the award winning\u00a0TRUST INC.<\/a>\u00a0book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.<\/p>\n

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