{"id":1375,"date":"2014-07-08T10:30:01","date_gmt":"2014-07-08T14:30:01","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=1375"},"modified":"2014-07-08T10:30:01","modified_gmt":"2014-07-08T14:30:01","slug":"trust-and-zeitgeist-surfing","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=1375","title":{"rendered":"Trust and Zeitgeist Surfing"},"content":{"rendered":"

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This morning, Seth Godin\u2019s daily blog\u00a0 \u201cBeware the Zeitgeister\u201d<\/a> caught my attention and got me thinking.<\/strong><\/p>\n

From my bird\u2019s eye perch, it appears that in certain circles \u201ctrust\u201d has become quite the fashion statement in 2014. With increasing frequency, I\u00a0read about the importance of trust from outside experts in leadership, teamwork, culture, innovation, engagement and many other disciplines.\u00a0 But there is a very large (and perhaps the most important) stakeholder group missing from the conversation.<\/p>\n

Can you name it? It\u2019s senior leadership.<\/p>\n

Last week I did an exhaustive search in an attempt to find examples of corporate leaders proactively talking about trust.<\/p>\n

This is what I was able to find:<\/p>\n

Lloyd\u2019s CEO to Discuss Leadership and Rebuilding Trust<\/a><\/p>\n

Dennis Lally of PWC on Rebuilding Trust from Value to Values<\/a><\/p>\n

Marillyn Hewson, CEO Lockheed Martin on The First Thing a New Leader Should Do to Build Trust<\/a><\/p>\n

and finally, IBM\u2019s CEO Visits China for Trust Building Talks<\/a><\/p>\n

Returning to Seth’s blog, while there are lots of examples of senior leaders \u201cZeitgeisting\u201d trust after their company\u2019s latest crisis, why do they hesitate to proactively embrace it as a way to do business?<\/p>\n

While many of the right people are beginning to focus on\u00a0the importance of trust in all aspects of business, we\u2019ve yet to get \u201cbuy in\u201d from those who could benefit the most.<\/p>\n

What will it take?<\/p>\n

Do you have more examples of senior leadership talking about trust? Please send them along.<\/p>\n

Email:\u00a0barbara@trustacrossamerica.com<\/a><\/p>\n

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Barbara Brooks Kimmel<\/strong>\u00a0is the Executive Director of\u00a0Trust Across America-Trust Around the World<\/a>\u00a0whose mission is to help organizations build trust. She is also the editor of the award winning\u00a0TRUST INC.<\/a>\u00a0book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.<\/p>\n

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