{"id":1651,"date":"2014-08-08T08:31:49","date_gmt":"2014-08-08T12:31:49","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=1651"},"modified":"2014-08-08T08:31:49","modified_gmt":"2014-08-08T12:31:49","slug":"headline-be-the-leader-others-will-follow","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=1651","title":{"rendered":"Headline: Be the Leader Others Will Follow"},"content":{"rendered":"

\"TAA_R2_EDIT-CS3\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

Late last year\u00a0Trust Across America-Trust Around the World\u00a0<\/a>\u00a0published the first in a planned\u00a0series of award-winning books.\u00a0<\/strong>\u00a0TRUST INC., Strategies for Building Your Company’s Most Valuable Asset<\/em>\u00a0<\/a>brings together the wisdom of 32 experts. Six months later we released our second book,\u00a0Trust Inc. A Guide for Boards & C-Suites<\/a>.\u00a0<\/em>In this book,<\/em>\u00a0sixty\u00a0experts have joined forces to offer 100 strategies.<\/strong><\/p>\n

Throughout the month of\u00a0August, we will be featuring 31 essays from our second book. Each stands alone\u00a0as an excellent resource in guiding Boards and C-Suites on driving a trust agenda at the highest level in the organization, and provides tools for those who choose to implement trust-building programs in their organization.<\/p>\n

This eighth essay in our series brings pearls of wisdom from\u00a0\u00a0Davis Young, a public relations counselor and author of\u00a0Trust is the Tiebreaker<\/a>.\u00a0\u00a0<\/span>In collaboration with client Revco Drug Stores, he received the best of Silver Anvil Award from the Public Relations Society of America for the single\u00a0finest\u00a0program of the year nationally.<\/p>\n

\n

Headline: Be the Leader Others Will Follow<\/strong><\/em><\/p>\n

Leaders of organizations are role models \u2013 either good or bad.<\/em><\/p>\n

If they cut corners, their people will cut corners.<\/em><\/p>\n

If they wink at bad practices, their managers will wink, too.<\/em><\/p>\n

If they verbally abuse colleagues, others will follow their lead.<\/em><\/p>\n

If they focus only on today and ignore tomorrow, associates will do the same.<\/em><\/p>\n

If they think public relations is some sort of game to \u201cspin\u201d information, they will encourage others to be less than truthful.<\/em><\/p>\n

If they do any or all of these things, they will detract from respect and therefore their ability to lead.<\/em><\/p>\n

Make sure your personal brand stands for something. To do that, ask yourself these questions<\/strong>. Here\u2019s a short list to start.<\/em><\/p>\n

Do I always make decisions based on what\u2019s best for the company?<\/em><\/p>\n

Am I consistent and even-handed?<\/em><\/p>\n

Am I clear and direct in interactions with associates?<\/em><\/p>\n

Am I fair-minded?<\/em><\/p>\n

Do I hold myself to the same high standards I set for others?<\/em><\/p>\n

Do I listen well?<\/em><\/p>\n

Would I rather be liked or respected?<\/em><\/p>\n

Am I a good role model? \u00a0 \u00a0 \u00a0 \u00a0<\/em><\/p>\n

Personal brand building starts with the right answers to those questions. If you really want to lead, take those questions seriously.<\/em>When leaders pay attention to their personal brands, organizations have a much better chance to flourish. Trust in leadership builds when actions are consistent with words.<\/em><\/p>\n<\/div>\n

\n
\u00a0I hope you have enjoyed this next sneak peak into our second book.\u00a0If this brief look behind the door has been helpful,\u00a0follow\u00a0this link<\/a>\u00a0to order both of our books online.<\/strong><\/div>\n
<\/div>\n
<\/div>\n
And for those who want to catch up on the series, a quick reference on what’s been covered so far this month:<\/strong><\/div>\n

August 1:\u00a0There’s a Reason Why We Call Them Trustees<\/a>\u00a0explains why\u00a0being an “absentee landlord” doesn’t work.<\/p>\n

August 2:\u00a0Kill the Evening Before Dinner<\/a>\u00a0and take a small group of front line employees to dinner instead.<\/p>\n

August 3:\u00a0In Head of Business- Hope for the World<\/a>\u00a0we introduce the Winston “V” Model.<\/p>\n

August 4:\u00a0Reputation vs. Trust<\/a>\u00a0and why leaders should care more about the latter.<\/p>\n

August 5:\u00a0C-Suite Must Speak With a V.O.I.C.E. of Trust<\/a>, a new communications model<\/p>\n

August 6:\u00a0It Ain’t What You Do (It’s the Way You Do It)<\/a>\u00a0discusses an organization’s core values and traits<\/p>\n

August 7: Superficial CEOs and Their Boards<\/a> talks about the fiduciary responsibility of board members.<\/p>\n<\/div>\n

Barbara Brooks Kimmel<\/strong>\u00a0is the Executive Director of\u00a0Trust Across America-Trust Around the World<\/a>\u00a0whose mission is to help organizations build trust. She is also the editor of the award winning\u00a0TRUST INC.<\/a>\u00a0book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.<\/p>\n

<\/h5>\n

.\u00a0\"Print\"<\/a>\"ND<\/a><\/p>\n

Should you wish\u00a0to communicate directly with Barbara, drop her a note at\u00a0Barbara@trustacrossamerica.com<\/a><\/p>\n

Copyright \u00a9 2014, Next Decade, Inc.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n