{"id":1673,"date":"2014-08-11T09:23:24","date_gmt":"2014-08-11T13:23:24","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=1673"},"modified":"2014-08-11T09:23:24","modified_gmt":"2014-08-11T13:23:24","slug":"trust-the-elusive-zucchini","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=1673","title":{"rendered":"Trust & the Elusive Zucchini"},"content":{"rendered":"

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It\u2019s that time of summer again when my garden runneth over with every vegetable imaginable\u2026. except zucchini. It\u2019s not that I don\u2019t attempt to grow it each year, the plants just NEVER produce any fruit. Truthfully, I don\u2019t like zucchini unless it\u2019s deep fried (which I won\u2019t do) or made into bread (which is too much work.)<\/p>\n

My neighbor likes zucchini. This is what he delivered from his garden to my kitchen.<\/p>\n

\"Zucchini\"<\/a><\/p>\n

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So what does all this have to do with trust?<\/strong><\/p>\n

Organizations take trust for granted. Leaders assume trust just happens. But for organizations to be trustworthy and for stakeholders to trust them, trust must be cultivated.\u00a0 If it\u2019s ignored or overlooked, if it\u2019s not appreciated, if the weeds aren\u2019t pulled, trust will not flourish. In the short term, the organization, like the zucchini may produce\u00a0some nice leaves and yellow flowers but ultimately, it will wither on the vine before achieving it\u2019s objective.<\/p>\n

Barbara Brooks Kimmel<\/strong>\u00a0is the Executive Director of\u00a0Trust Across America-Trust Around the World<\/a>\u00a0whose mission is to help organizations build trust. She is also the editor of the award winning\u00a0TRUST INC.<\/a>\u00a0book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.<\/p>\n

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.\u00a0\"Print\"<\/a>\"ND<\/a><\/p>\n

Should you wish\u00a0to communicate directly with Barbara, drop her a note at\u00a0Barbara@trustacrossamerica.com<\/a><\/p>\n

Copyright \u00a9 2014, Next Decade, Inc.<\/p>\n

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