{"id":1705,"date":"2014-08-17T08:09:00","date_gmt":"2014-08-17T12:09:00","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=1705"},"modified":"2014-08-17T08:09:00","modified_gmt":"2014-08-17T12:09:00","slug":"the-culture-is-the-secret-sauce","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=1705","title":{"rendered":"The Culture is the Secret Sauce"},"content":{"rendered":"

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Late last year\u00a0Trust Across America-Trust Around the World\u00a0<\/a>\u00a0published the first in a planned\u00a0series of award-winning books.\u00a0<\/strong>\u00a0TRUST INC., Strategies for Building Your Company’s Most Valuable Asset<\/em>\u00a0<\/a>brings together the wisdom of 32 experts. Six months later we released our second book,\u00a0Trust Inc. A Guide for Boards & C-Suites<\/a>.\u00a0<\/em>In this book,<\/em>\u00a0sixty\u00a0experts have joined forces to offer 100 strategies.<\/strong><\/p>\n

Throughout the month of\u00a0August, we will be featuring 31 essays from our second book. Each stands alone\u00a0as an excellent resource in guiding Boards and C-Suites on driving a trust agenda at the highest level in the organization, and provides tools for those who choose to implement trust-building programs in their organization.<\/p>\n

This seventeenth essay brings advice\u00a0from Ellen Hunt.\u00a0Ms. Hunt joined AARP as the Director of Ethics & Compliance to assist the organization with establishing its Ethics & Compliance Program. Her responsibilities include building trust and helping the organization and its employees make ethical decisions. Any opinions expressed by Ms. Hunt are solely her own and are not made on behalf of AARP.<\/p>\n

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The Culture is the Secret Sauce<\/em><\/strong><\/p>\n<\/div>\n

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In announcing his resignation in the New York Times, Greg Smith said that culture was vital to Goldman Sachs\u2019s success and was \u201cthe secret sauce that made this\u00a0place great and allowed us to earn our clients\u2019 trust for 143 years.\u201d The scandal du jour that was once served as an appetizer has now increased the public\u2019s appetite to devour corporate reputations as the main course. This requires the Board and C-suite to be the master chefs of the secret sauce. The key ingredients are integrity and honesty. You must come to the table with these ingredients, use them to guide your decisions, and stand before the organization as a model for ethical behavior. To be successful, you must make the secret sauce seep through the organization. It must bubble down from the boardroom to the mailroom and rise back up again. It must be everywhere.<\/em><\/p>\n

Anything less, any substitutions, simply will not do.<\/em>
\n On how to be the example see Scott Killingsworth, Modeling the Message<\/a>. Available at SSRN:\u00a0<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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I hope you have enjoyed this next sneak peak into our second book.\u00a0If this brief look behind the door has been helpful,\u00a0follow\u00a0this link<\/a>\u00a0to order both of our books online.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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And for those who want to catch up on the series, a quick reference on what’s been covered so far this month:<\/strong><\/div>\n<\/div>\n

August 1:\u00a0There’s a Reason Why We Call Them Trustees<\/a>\u00a0explains why\u00a0being an “absentee landlord” doesn’t work.<\/p>\n

August 2:\u00a0Kill the Evening Before Dinner<\/a>\u00a0and take a small group of front line employees to dinner instead.<\/p>\n

August 3:\u00a0In Head of Business- Hope for the World<\/a>\u00a0we introduce the Winston “V” Model.<\/p>\n

August 4:\u00a0Reputation vs. Trust<\/a>\u00a0and why leaders should care more about the latter.<\/p>\n

August 5:\u00a0C-Suite Must Speak With a V.O.I.C.E. of Trust<\/a>, a new communications model.<\/p>\n

August 6:\u00a0It Ain’t What You Do (It’s the Way You Do It)<\/a>\u00a0discusses an organization’s core values and traits.<\/p>\n

August 7:\u00a0Superficial CEOs and Their Boards<\/a>\u00a0talks about the fiduciary responsibility of board members.<\/p>\n

August 8:\u00a0Headline: Be the Leaders Others Will Follow<\/a>\u00a0we learn about consistency between actions and words.<\/p>\n

August 9:\u00a0Towards a Mindset for Corporate Responsibility<\/a>\u00a0requiring a shift in mindset on the part of boards.<\/p>\n

August 10:\u00a0Warning: Don’t Drown in the Slogan Swamp<\/a>\u00a0explores the (mis)use of slogans in corporate America.<\/p>\n

August 11:\u00a0Trust in the Boardroom<\/a>\u00a0in creating competitive advantage.<\/p>\n

August 12:\u00a0Three Ways to Build Trust\u00a0<\/a>\u00a0and organization that are blind to the dialogue.<\/p>\n

August 13:\u00a0Lead from the Front<\/a>\u00a0explains why it’s important to remove the filters between leaders and employees.<\/p>\n

August 14:\u00a0Building Trust For Boards & C-Suites<\/a>\u00a0and why published scientific evidence is important.<\/p>\n

August 15:\u00a0(Trust) Communication & the Hiring Process<\/a>\u00a0discusses engaging employees in the decision.<\/p>\n

August 16: CEO Tip: Trust Your Board as Your Ally<\/a> emphasizes the importance of trusting partnerships.<\/p>\n<\/div>\n

Barbara Brooks Kimmel<\/strong>\u00a0is the Executive Director of\u00a0Trust Across America-Trust Around the World<\/a>\u00a0whose mission is to help organizations build trust. She is also the editor of the award winning\u00a0TRUST INC.<\/a>\u00a0book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.<\/p>\n

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.\u00a0\"Print\"<\/a>\"ND<\/a><\/p>\n

Should you wish\u00a0to communicate directly with Barbara, drop her a note at\u00a0Barbara@trustacrossamerica.com<\/a><\/p>\n

Copyright \u00a9 2014, Next Decade, Inc.<\/p>\n