{"id":1717,"date":"2014-10-04T08:46:14","date_gmt":"2014-10-04T12:46:14","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=1717"},"modified":"2014-10-04T08:46:14","modified_gmt":"2014-10-04T12:46:14","slug":"trust-advertisers-and-that-tiny-x","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=1717","title":{"rendered":"Trust, Advertisers and that Tiny “X”"},"content":{"rendered":"

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A good advertisement is one which sells the product without drawing attention to itself.<\/strong><\/em>\u00a0 David Ogilvy<\/span><\/p>\n

Advertisers play the silliest trust-busting games. We’ve all seen that little “x” in the corner of an online ad. You know what I’m talking about. The one that’s almost impossible to see with the naked eye. Here’s the part where trust gets muddied.\u00a0If I’m looking for the “x” it means I don’t want to see the ad, or I’m\u00a0not interested in the product. So why not make that X<\/span> really BIG<\/span> and BOLD<\/span> so people like me don’t have to hunt for it and mumble something about busted trust as we are searching for\u00a0the tiny little “x” in the corner.
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Barbara Brooks Kimmel<\/strong>\u00a0is the Executive Director of\u00a0Trust Across America-Trust Around the World<\/a>\u00a0whose mission is to help organizations build trust. She is also the editor of the award winning\u00a0TRUST INC.<\/a>\u00a0book series. In 2012 Barbara was named \u201cOne of 25 Women Changing the World\u201d by Good Business International.<\/p>\n

Nominations are now being accepted<\/span><\/a>\u00a0<\/span>for Trust Across America-Trust Around the World’s 5th annual Global Top Thought Leaders in Trustworthy Business.<\/p>\n

\"Print\"<\/a>\"ND\"914Trust<\/a><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Coming Soon!<\/strong><\/p>\n

Should you wish\u00a0to communicate directly with Barbara, drop her a note at\u00a0Barbara@trustacrossamerica.com<\/a><\/p>\n

Copyright \u00a9 2014, Next Decade, Inc.<\/p>\n

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