{"id":1719,"date":"2014-08-18T07:56:24","date_gmt":"2014-08-18T11:56:24","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=1719"},"modified":"2014-08-18T07:56:24","modified_gmt":"2014-08-18T11:56:24","slug":"trust-strategy-thinking","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=1719","title":{"rendered":"Trust & Strategy Thinking"},"content":{"rendered":"

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Late last year\u00a0Trust Across America-Trust Around the World\u00a0<\/a>\u00a0published the first in a planned\u00a0series of award-winning books.\u00a0<\/strong>\u00a0TRUST INC., Strategies for Building Your Company’s Most Valuable Asset<\/em>\u00a0<\/a>brings together the wisdom of 32 experts. Six months later we released our second book,\u00a0Trust Inc. A Guide for Boards & C-Suites<\/a>.\u00a0<\/em>In this book,<\/em>\u00a0sixty\u00a0experts have joined forces to offer 100 strategies.<\/strong><\/p>\n

Throughout the month of\u00a0August, we will be featuring 31 essays from our second book. Each stands alone\u00a0as an excellent resource in guiding Boards and C-Suites on driving a trust agenda at the highest level in the organization, and provides tools for those who choose to implement trust-building programs in their organization.<\/p>\n

This eighteenth essay brings advice\u00a0from\u00a0Carol Sanford,\u00a0The\u00a0Responsibility Expert. Carol is an Educator and Advisor to Fortune 100 CEOs and New Economy businesses like DuPont, Google and Seventh Generation. She is the CEO of\u00a0The\u00a0Responsible Entrepreneur Institute and Author,\u00a0The Responsible Business<\/a> <\/em>and The Responsible Entrepreneur<\/em>.<\/a>\u00a0Carol is also a 2014 Top Thought Leader in Trustworthy Business<\/a> and a founding member of the Alliance of Trustworthy Business Experts<\/a>. You can read more about her here<\/a>.<\/p>\n

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Trust and Strategy Thinking<\/em><\/strong><\/p>\n

Most strategy is disembodied from people in the organization. It is hard to trust what you cannot relate to or worse, feel at the mercy of. <\/em><\/p>\n

The rank and file sees strategy most often as something management is responsible for and I just do my job. If it is not owned, then all initiatives are seen as arbitrary and self-interested on the part of management. People feel a pawn in the game.<\/em><\/p>\n

A trustworthy strategic thinking and execution process evokes caring and contribution. Everyone has to see the same value and be able to personally interpret the direction and decisions that are involved.<\/em><\/p>\n

How to do that: Make all initiatives and measures come from the customer\u2019s success, not the companies alone. Trust happens when people feel they are in pursuit of a goal together and that is has meaning. Every individual contribution can be connected to the customer or consumer\u2019s life if you take the time. The best way to accomplish this is by measuring what the customer measures and has each functional unit and individual contribution determine what they do for the customer\u2019s achievement of that goal. Consider how they, themselves, will measure success.<\/em><\/p>\n

Now people can trust because it feels like it is about making a difference, not being manipulated by management. Read stories about Fortune 100 and new economy businesses who are changing how they do strategy as a trust building process.<\/em><\/p>\n

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I hope you have enjoyed this next sneak peak into our second book.\u00a0If this brief look behind the door has been helpful,\u00a0follow\u00a0this link<\/a>\u00a0to order both of our books online.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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And for those who want to catch up on the series, a quick reference on what’s been covered so far this month:<\/strong><\/div>\n<\/div>\n

August 1:\u00a0There’s a Reason Why We Call Them Trustees<\/a>\u00a0explains why\u00a0being an “absentee landlord” doesn’t work.<\/p>\n

August 2:\u00a0Kill the Evening Before Dinner<\/a>\u00a0and take a small group of front line employees to dinner instead.<\/p>\n

August 3:\u00a0In Head of Business- Hope for the World<\/a>\u00a0we introduce the Winston “V” Model.<\/p>\n

August 4:\u00a0Reputation vs. Trust<\/a>\u00a0and why leaders should care more about the latter.<\/p>\n

August 5:\u00a0C-Suite Must Speak With a V.O.I.C.E. of Trust<\/a>, a new communications model.<\/p>\n

August 6:\u00a0It Ain’t What You Do (It’s the Way You Do It)<\/a>\u00a0discusses an organization’s core values and traits.<\/p>\n

August 7:\u00a0Superficial CEOs and Their Boards<\/a>\u00a0talks about the fiduciary responsibility of board members.<\/p>\n

August 8:\u00a0Headline: Be the Leaders Others Will Follow<\/a>\u00a0we learn about consistency between actions and words.<\/p>\n

August 9:\u00a0Towards a Mindset for Corporate Responsibility<\/a>\u00a0requiring a shift in mindset on the part of boards.<\/p>\n

August 10:\u00a0Warning: Don’t Drown in the Slogan Swamp<\/a>\u00a0explores the (mis)use of slogans in corporate America.<\/p>\n

August 11:\u00a0Trust in the Boardroom<\/a>\u00a0in creating competitive advantage.<\/p>\n

August 12:\u00a0Three Ways to Build Trust\u00a0<\/a>\u00a0and organization that are blind to the dialogue.<\/p>\n

August 13:\u00a0Lead from the Front<\/a>\u00a0explains why it’s important to remove the filters between leaders and employees.<\/p>\n

August 14:\u00a0Building Trust For Boards & C-Suites<\/a>\u00a0and why published scientific evidence is important.<\/p>\n

August 15:\u00a0(Trust) Communication & the Hiring Process<\/a>\u00a0discusses engaging employees in the decision.<\/p>\n

August 16:\u00a0CEO Tip: Trust Your Board as Your Ally<\/a>\u00a0emphasizes the importance of trusting partnerships.<\/p>\n

August 17: The Culture is the Secret Sauce<\/a> that must bubble down from the Boardroom to the Mailroom<\/p>\n<\/div>\n

Barbara Brooks Kimmel<\/strong>\u00a0is the Executive Director of\u00a0Trust Across America-Trust Around the World<\/a>\u00a0whose mission is to help organizations build trust. She is also the editor of the award winning\u00a0TRUST INC.<\/a>\u00a0book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.<\/p>\n

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Should you wish\u00a0to communicate directly with Barbara, drop her a note at\u00a0Barbara@trustacrossamerica.com<\/a><\/p>\n

Copyright \u00a9 2014, Next Decade, Inc.<\/p>\n