{"id":1773,"date":"2014-08-30T06:43:17","date_gmt":"2014-08-30T10:43:17","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=1773"},"modified":"2014-08-30T06:43:17","modified_gmt":"2014-08-30T10:43:17","slug":"leading-for-trust-lets-get-real","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=1773","title":{"rendered":"Leading for Trust: Let’s Get Real"},"content":{"rendered":"

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Late last year\u00a0Trust Across America-Trust Around the World\u00a0<\/a>\u00a0published the first in a planned\u00a0series of award-winning books.\u00a0<\/strong>\u00a0TRUST INC., Strategies for Building Your Company’s Most Valuable Asset<\/em>\u00a0<\/a>brings together the wisdom of 32 experts. Six months later we released our second book,\u00a0Trust Inc. A Guide for Boards & C-Suites<\/a>.\u00a0<\/em>In this book,<\/em>\u00a0sixty\u00a0experts have joined forces to offer 100 strategies.<\/strong><\/p>\n

Throughout the month of\u00a0August, we will be featuring 31 essays from our second book. Each stands alone\u00a0as an excellent resource in guiding Boards and C-Suites on driving a trust agenda at the highest level in the organization, and provides tools for those who choose to implement trust-building programs in their organization.<\/p>\n

This thirtieth essay brings advice\u00a0from\u00a0Charles H. Green, an author, speaker and world expert on trust-based relationships and sales in complex businesses. Founder and CEO of\u00a0<\/span>Trusted Advisor Associates<\/a>,\u00a0<\/span>he is co-author of the classic\u00a0<\/span>The Trusted Advisor\u00a0<\/a>and its practical follow-up,\u00a0<\/span>The Trusted Advisor Fieldbook<\/a>,\u00a0and author of\u00a0<\/span>Trust-based Selling<\/a>.\u00a0Charles works with complex organizations to improve trust in sales, internal trust between organizations, and trusted advisor relationships with external clients and customers. He is also a 2014 Top Thought Leader in Trustworthy Business <\/a>,\u00a0a member of the Alliance of Trustworthy Business Experts <\/a>,\u00a0and serves on\u00a0Trust Across America’s Steering Committee<\/a>.<\/span><\/p>\n

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Leading for Trust: Let\u2019s Get Real<\/em><\/strong><\/p>\n

Forget incentives, metrics and recognition programs. This is trust you\u2019re talking about \u2013 you don\u2019t get there by sprinkling cheese to encourage mice to get through a maze, or by checking boxes for legal compliance.<\/em><\/p>\n

There is only one thing that will build trust into your organization\u2019s DNA, and there are four steps to get you there. That thing is values based leadership. The steps are:<\/em><\/p>\n

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  1. Articulate precisely <\/span>the several trust-related values you will insist on<\/em><\/li>\n
  2. Connect frequently <\/span>the values to specific instances where they should be applied<\/em><\/li>\n
  3. Role-model <\/span>yourself those values wherever possible<\/em><\/li>\n
  4. Sanction or <\/span>fire <\/span>those who violate the values of the organization.<\/em><\/li>\n<\/ol>\n

    Why is values-based leadership so critical to establishing organizational\u00a0trust? Because trust itself is a value. We don\u2019t trust those who just mechanically execute behaviors. We don\u2019t trust those who just see trust as a hook to make money. And we don\u2019t trust those who are motivated by extrinsic rewards.<\/em><\/p>\n

    We trust those who are personally trustworthy, and who have the courage and the judgment to trust us in turn. We trust those for whom trust is a value, not a means to an end. And paradoxically, those people end up achieving more ends anyway.<\/em><\/p>\n

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    I hope you have enjoyed this next sneak peak into our second book.\u00a0If this brief look behind the door has been helpful,\u00a0follow\u00a0this link<\/a>\u00a0to order both of our books online.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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    And for those who want to catch up on the series, a quick reference on what’s been covered so far this month:<\/strong><\/div>\n<\/div>\n

    August 1:\u00a0There’s a Reason Why We Call Them Trustees<\/a>\u00a0explains why\u00a0being an “absentee landlord” doesn’t work.<\/p>\n

    August 2:\u00a0Kill the Evening Before Dinner<\/a>\u00a0and take a small group of front line employees to dinner instead.<\/p>\n

    August 3:\u00a0In Head of Business- Hope for the World<\/a>\u00a0we introduce the Winston “V” Model.<\/p>\n

    August 4:\u00a0Reputation vs. Trust<\/a>\u00a0and why leaders should care more about the latter.<\/p>\n

    August 5:\u00a0C-Suite Must Speak With a V.O.I.C.E. of Trust<\/a>, a new communications model.<\/p>\n

    August 6:\u00a0It Ain’t What You Do (It’s the Way You Do It)<\/a>\u00a0discusses an organization’s core values and traits.<\/p>\n

    August 7:\u00a0Superficial CEOs and Their Boards<\/a>\u00a0talks about the fiduciary responsibility of board members.<\/p>\n

    August 8:\u00a0Headline: Be the Leaders Others Will Follow<\/a>\u00a0we learn about consistency between actions and words.<\/p>\n

    August 9:\u00a0Towards a Mindset for Corporate Responsibility<\/a>\u00a0requiring a shift in mindset on the part of boards.<\/p>\n

    August 10:\u00a0Warning: Don’t Drown in the Slogan Swamp<\/a>\u00a0explores the (mis)use of slogans in corporate America.<\/p>\n

    August 11:\u00a0Trust in the Boardroom<\/a>\u00a0in creating competitive advantage.<\/p>\n

    August 12:\u00a0Three Ways to Build Trust\u00a0<\/a>\u00a0and organization that are blind to the dialogue.<\/p>\n

    August 13:\u00a0Lead from the Front<\/a>\u00a0explains why it’s important to remove the filters between leaders and employees.<\/p>\n

    August 14:\u00a0Building Trust For Boards & C-Suites<\/a>\u00a0and why published scientific evidence is important.<\/p>\n

    August 15:\u00a0(Trust) Communication & the Hiring Process<\/a>\u00a0discusses engaging employees in the decision.<\/p>\n

    August 16:\u00a0CEO Tip: Trust Your Board as Your Ally<\/a>\u00a0emphasizes the importance of trusting partnerships.<\/p>\n

    August 17:\u00a0The Culture is the Secret Sauce<\/a>\u00a0that must bubble down from the Boardroom to the Mailroom.<\/p>\n

    August 18:\u00a0Trust & Strategy Thinking<\/a>\u00a0reminds us that it is hard to trust when you cannot relate.<\/p>\n

    August 19:\u00a0Be Proactive About Trust & Integrity<\/a>: just handling problems as they arise is not enough.<\/p>\n

    August 20:\u00a0Trust Traps<\/a>\u00a0reminds us to ask the tough questions.<\/p>\n

    August 21:\u00a0Trust Danger Signs<\/a>\u00a0and the need for synergy between the Board and Senior Managers.<\/p>\n

    August 22:\u00a0Trust & Public Rewards<\/a>\u00a0reminds us to publicly acknowledge and reward staff.<\/p>\n

    August 23:\u00a0The Cost of Mistrust<\/a>\u00a0and 8 ways to develop it.<\/p>\n

    August 24:\u00a0Forward-Thinking Boards Build Trust<\/a>\u00a0and will commit to lighthouse leadership and employee engagement.<\/p>\n

    August 25:\u00a0When Trust Breaks Down: 5 Steps You Can Take<\/a>\u00a0to rebuild it.<\/p>\n

    August 26:\u00a0The Key To Trust in the C-Suite<\/a>\u00a0is safety, but how do we create it?<\/p>\n

    August 27:\u00a0Lead With Integrity & Character<\/a>\u00a0reminds us to start with integrity.<\/p>\n

    August 28:\u00a0Trust is Built Upon Shadows<\/a>\u00a0and you can cast your shadow and light over your team.<\/p>\n

    August 29: Boards in Crisis- Where Trust is Forged & Broken<\/a>\u00a0provides advice for managing crises proactively.<\/p>\n<\/div>\n

    Barbara Brooks Kimmel<\/strong>\u00a0is the Executive Director of\u00a0Trust Across America-Trust Around the World<\/a>\u00a0whose mission is to help organizations build trust. She is also the editor of the award winning\u00a0TRUST INC.<\/a>\u00a0book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.<\/p>\n

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    .\u00a0\"Print\"<\/a>\"ND<\/a><\/p>\n

    Should you wish\u00a0to communicate directly with Barbara, drop her a note at\u00a0Barbara@trustacrossamerica.com<\/a><\/p>\n

    Copyright \u00a9 2014, Next Decade, Inc.<\/p>\n