{"id":1779,"date":"2014-08-31T07:45:40","date_gmt":"2014-08-31T11:45:40","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=1779"},"modified":"2014-08-31T07:45:40","modified_gmt":"2014-08-31T11:45:40","slug":"trust-in-crisis-the-leaders-formula","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=1779","title":{"rendered":"Trust in Crisis: The Leader’s Formula"},"content":{"rendered":"

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Late last year\u00a0Trust Across America-Trust Around the World\u00a0<\/a>\u00a0published the first in a planned\u00a0series of award-winning books.\u00a0<\/strong>\u00a0TRUST INC., Strategies for Building Your Company’s Most Valuable Asset<\/em>\u00a0<\/a>brings together the wisdom of 32 experts. Six months later we released our second book,\u00a0Trust Inc. A Guide for Boards & C-Suites<\/a>.\u00a0<\/em>In this book,<\/em>\u00a0sixty\u00a0experts have joined forces to offer 100 strategies.<\/strong><\/p>\n

Throughout the month of\u00a0August, we will be featuring 31 essays from our second book. Each stands alone\u00a0as an excellent resource in guiding Boards and C-Suites on driving a trust agenda at the highest level in the organization, and provides tools for those who choose to implement trust-building programs in their organization.<\/p>\n

This final essay wraps up our series with a short piece that I wrote for this book. \u00a0For those interested in a brief bio, I am the\u00a0\u00a0Co-founder and Executive Director of\u00a0Trust Across America \u2013Trust Around the World\u00a0<\/span><\/a>and editor of \u00a0the\u00a0Trust Inc.<\/a> series of books.\u00a0\u00a0In\u00a02012 I was named one of \u201c25 Women who are Changing the World\u201d by Good Business International. In a previous life, I worked as a\u00a0consultant to McKinsey & Company, and for the past 20 years, I have owned an\u00a0award-winning communications\u00a0firm in the NY Metro area called\u00a0Next Decade, Inc. I majored in International Affairs at Lafayette College and have an MBA from Baruch at the City University of New York. My proudest accomplishment is having raised two children with extraordinary character and values, who like many of their friends and classmates, represent hope for the next generation of business leaders.<\/p>\n

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Trust in Crisis: The\u00a0Leader’s Formula<\/em><\/strong><\/p>\n

Crisis management has become a complex field, and for good reason. There is\u00a0no shortage of them in communities, businesses and the government. \u00a0 But those who choose to proactively lead\u00a0with trust will find any reputation blow to be softer and speedier, and the recovery much easier.<\/em><\/p>\n

First, let\u2019s look at the central attributes of a crisis:<\/strong><\/em><\/p>\n