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We value virtue but do not discuss it. The honest bookkeeper, the faithful wife, the earnest scholar get little of our attention compared to the embezzler, the tramp, the cheat.<\/em><\/strong>– \u00a0 John Steinbeck, Travels with Charley: In Search of America<\/em><\/span> Some recent conversations have lead to a startling realization. When it comes to trust, most leaders haven’t even learned the basic language. We assume they have mastered their ABC’s, \u00a0grasping\u00a0the value of trust\u00a0as a “hard” business metric, but realistically, the word “trust”\u00a0has never even crossed their minds, at least not as it relates to their leadership strategy.<\/p>\n It’s been proven time and again, and by multiple sources, that the most trustworthy organizations are run by trustworthy leaders and the rewards are immense and tangible. I wrote about this in a recent blog post called Trust & the Blinder Effect at the Top.<\/a><\/p>\n So what will it take? I assert that it will require a global awareness campaign, reinforcing the multiple benefits of high trust leadership and high trust organizations. At Trust Across America-Trust Around the World<\/a>, we began this campaign over five years ago, and it has been growing. Is trust important to you? Would you like to join us?<\/p>\n Very shortly, we will be announcing a new initiative for November, but in the meantime, these are just a few quick ideas:<\/p>\n <\/p>\n Barbara Brooks Kimmel<\/strong>\u00a0is the Executive Director of\u00a0Trust Across America-Trust Around the World<\/a>\u00a0whose mission is to help organizations build trust. She is also the editor of the award winning\u00a0TRUST INC.<\/a>\u00a0book series. In 2012 Barbara was named \u201cOne of 25 Women Changing the World\u201d by Good Business International.<\/p>\n Nominations are now being accepted<\/span><\/a>\u00a0<\/span>for Trust Across America-Trust Around the World’s 5th annual Global Top Thought Leaders in Trustworthy Business.<\/p>\n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Coming Soon!<\/strong><\/p>\n Should you wish\u00a0to communicate directly with Barbara, drop her a note at\u00a0Barbara@trustacrossamerica.com<\/a><\/p>\n Copyright \u00a9 2014, Next Decade, Inc.<\/p>\n <\/p>\n <\/p>\n<\/div>\n <\/p>\n <\/p>\n
\nThose of us who work in trust know all too well the ABC’s and equations. They are helpful tools, reminders and mnemonics for leaders\u00a0who have taken the first step- acknowledgement that trust\u00a0is a business imperative. While we assume broad acceptance of\u00a0this concept, it’s actually a faulty assumption.<\/p>\n\n
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