{"id":1973,"date":"2014-09-25T09:56:06","date_gmt":"2014-09-25T13:56:06","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=1973"},"modified":"2014-09-25T12:12:00","modified_gmt":"2014-09-25T16:12:00","slug":"trust-the-rotten-apple-the-nfl","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=1973","title":{"rendered":"Trust, the Rotten Apple & the NFL"},"content":{"rendered":"

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“The rotten apple spoils his companion.” <\/span><\/strong><\/em>Benjamin Franklin<\/span><\/strong><\/p>\n

Yesterday John Baldoni<\/a> published a thought provoking article in Forbes \u00a0Trust Matters Even to the NFL<\/a>, and he was kind enough to include some of my thoughts.<\/p>\n

At\u00a0Trust Across America-Trust Around the World<\/a> we believe that often the most well-deserving, shiniest apples are not those that get the most press coverage. The Manning family, and Eli in particular, have been vocal about the issue of domestic violence<\/a>\u00a0and its negative impact on the NFL’s image.\u00a0Eli is not alone. There are many players in the NFL with high integrity and character. We should not forget this.<\/p>\n

Regardless of the organization, when a crisis occurs, it become the problem of every stakeholder, whether they are innocent or guilty. It is important to remember that trust is built in incremental steps. In the course of doing so, the organization, and its leadership, bank trust. When a crisis strikes, they are better prepared and the blow is softened.<\/p>\n

Let’s not blame the Eli Manning’s or the NFL “team” for the bad apples, or the resulting fallout from the latest scandal.<\/p>\n

This story is really no different than General Motors. Rotten cultures produce rotten apples.<\/p>\n

The NFL did not take the proactive steps required to bank trust in their organization, nor to build a trustworthy culture.<\/p>\n

Quite simply, that’s a leadership issue. If trust is embraced as a business imperative, the next crisis just might be avoided.<\/p>\n

Barbara Brooks Kimmel<\/strong>\u00a0is the Executive Director of\u00a0Trust Across America-Trust Around the World<\/a>\u00a0whose mission is to help organizations build trust. She is also the editor of the award winning\u00a0TRUST INC.<\/a>\u00a0book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.<\/p>\n

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Should you wish\u00a0to communicate directly with Barbara, drop her a note at\u00a0Barbara@trustacrossamerica.com<\/a><\/p>\n

Copyright \u00a9 2014, Next Decade, Inc.<\/p>\n

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