{"id":1992,"date":"2014-09-28T08:33:52","date_gmt":"2014-09-28T12:33:52","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=1992"},"modified":"2014-09-28T08:33:52","modified_gmt":"2014-09-28T12:33:52","slug":"organizational-trust-is-holistic-proactive","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=1992","title":{"rendered":"Organizational Trust is Holistic & Proactive"},"content":{"rendered":"

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Facts do not cease to exist because they are ignored.<\/strong><\/em> ~ Aldous Huxley<\/p>\n

We all know someone who has suffered a health scare and subsequently chose to get healthy. A new diet, exercise program and education in stress reduction. While\u00a0most times the outcome is a holistically healthier individual,\u00a0the choice is only made in the face of a crisis.<\/p>\n

Five years ago Trust Across America-Trust Around the World\u00a0developed a framework for organizational trust called FACTS<\/a>. It operates off the same principles as holistic health. Our theory is a simple one. Just like the human body, all it takes for organizational failure is one diseased organ.<\/p>\n

The healthiest people I know don’t wait for a crisis to get healthy. They practice it proactively. And in our research of over 2000 companies spanning 5 years, the most trustworthy companies follow the same strategy. Rather than reacting to a crisis, they build trust\u00a0into their DNA. The healthy individual enjoys a longer and higher quality of life, \u00a0and the trustworthy company has greater\u00a0profitability and longer-term sustainability. And while most people do not practice health proactively, neither do most companies.<\/p>\n

Why not? As a CEO told me the other evening over a glass of wine, “I like that word trust. I never considered\u00a0it as a business strategy.”<\/p>\n

Don’t wait for the next crisis to get healthy. Build trust into your business agenda, and practice it proactively. \u00a0If you don’t know how, we can help<\/a>.<\/p>\n

Barbara Brooks Kimmel<\/strong>\u00a0is the Executive Director of\u00a0Trust Across America-Trust Around the World<\/a>\u00a0whose mission is to help organizations build trust. She is also the editor of the award winning\u00a0TRUST INC.<\/a>\u00a0book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.<\/p>\n

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Should you wish\u00a0to communicate directly with Barbara, drop her a note at\u00a0Barbara@trustacrossamerica.com<\/a><\/p>\n

Copyright \u00a9 2014, Next Decade, Inc.<\/p>\n