{"id":2010,"date":"2014-10-02T08:56:24","date_gmt":"2014-10-02T12:56:24","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=2010"},"modified":"2014-10-02T08:56:24","modified_gmt":"2014-10-02T12:56:24","slug":"trust-apology-washing","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=2010","title":{"rendered":"Trust & Apology Washing"},"content":{"rendered":"

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Earlier this year Dov Seidman, the founder and CEO of LRN<\/a>, called for a\u00a0leadership\u00a0Apology Cease-fire<\/span><\/a><\/span> via the NY Times Dealbook<\/em>. As Dov explained, \u00a0“You need to earn back trust and change your behavior in a way that proves, without question, that you mean it.” He was speaking about\u00a0authentic leadership apologies, containing specific components outlined in the article. That was in February and since then Dov has been searching for examples. He reported on his findings<\/span> <\/a>early in September, having identified one authentic apology back in\u00a02008. It came from a political leader.<\/p>\n

Last week I wrote about the “apology” offered by Home Depot’s CEO<\/span><\/a>\u00a0after the latest in a string of corporate data breaches<\/span>.\u00a0<\/span>He must have missed Dov’s apology cease-fire request in February. I suppose the CEO of General Motors<\/span><\/a>\u00a0<\/span> and the CEO of GlaxoSmithKline <\/span><\/a><\/span>did too.<\/p>\n

The global crisis is not one of trust, but actually one of leadership. Until executives and their respective Boards or advisors learn how to build trust by incorporating it into their DNA and then placing trust on the daily docket, we will continue to hear empty apologies. Yes, culture change takes time, perhaps a year or eighteen months, and since bad behavior rarely gets punished, there is little to no incentive to alter\u00a0the status quo.<\/p>\n

The good news, industry is not destiny. There are many organizations with high trust environments. They are rewarded with increased\u00a0profitability, more loyal stakeholders and long term enterprise sustainability, among other benefits. \u00a0And, most important, by building trust into their DNA, they rarely find themselves having to apologize at all.<\/p>\n

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Barbara Brooks Kimmel<\/strong>\u00a0is the Executive Director of\u00a0Trust Across America-Trust Around the World<\/a>\u00a0whose mission is to help organizations build trust. She is also the editor of the award winning\u00a0TRUST INC.<\/a>\u00a0book series. In 2012 Barbara was named \u201cOne of 25 Women Changing the World\u201d by Good Business International.<\/p>\n

Nominations are now being accepted<\/span><\/a> <\/span>for Trust Across America-Trust Around the World’s 5th annual Global Top Thought Leaders in Trustworthy Business.<\/p>\n

\"Print\"<\/a>\"ND\"914Trust<\/a><\/p>\n

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Should you wish\u00a0to communicate directly with Barbara, drop her a note at\u00a0Barbara@trustacrossamerica.com<\/a><\/p>\n

Copyright \u00a9 2014, Next Decade, Inc.<\/p>\n

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