{"id":2031,"date":"2015-02-21T08:07:30","date_gmt":"2015-02-21T13:07:30","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=2031"},"modified":"2015-02-21T08:07:30","modified_gmt":"2015-02-21T13:07:30","slug":"if-i-were-you-i-wouldnt-trust-us","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=2031","title":{"rendered":"If I Were You, I Wouldn’t Trust Us"},"content":{"rendered":"

\"TAA_R2_EDIT-CS3\"<\/a><\/p>\n

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Donna Boehme<\/a>\u00a0recently shared a Wall St. Journal article by Ben DiPietro called I Wouldn’t Trust Us if I Were You.<\/a><\/p>\n

A survey of 1,000 security and IT executives from around the world found 25% of respondents saying if they were a customer of their organization, they\u00a0<\/span>wouldn\u2019t trust their company<\/a>\u00a0to store and manage their personal data…The research findings reveal some interesting contradictions between the perception and the reality of data security.<\/span><\/em><\/p>\n

The article goes on to explore the findings from other data security surveys. But it was the comment at the end by Bruce K. that drove the point of today’s blog post home. Bruce writes:<\/p>\n

Several years ago when I was working for a large international firm I found that the senior company execs that knew the least about IT were the most confident about their companies security and in many cases these were the companies that had the most porous borders. and data security controls.<\/span><\/em><\/p>\n

Does the same apply to\u00a0other important yet overlooked factors impacting organizational trust? Employee engagement, innovation, speed of decision making, and most important,\u00a0profitability? As companies remain “stuck” in quarterly earnings and “compliance only” mentality, are senior execs ignoring the conditions\u00a0that elevate\u00a0organizational trust?<\/p>\n

Data breaches are just one symptom of a diseased organization. Perhaps the impact of the others is not as deeply felt, but sometimes those are the ones that pose the largest threat to long-term success.<\/p>\n

Our Trust Alliance has assembled a basic membership toolkit<\/a> of organizational trust resources to help leaders in the best organizations get better by building trust into their long-term business strategy. The rest can continue to turn a deaf ear\u00a0to trust and wait for the next data breach.<\/p>\n

Barbara Brooks Kimmel<\/strong>\u00a0is the Executive Director of\u00a0<\/span>Trust Across America-Trust Around the World<\/a>\u00a0whose mission is to help organizations build trust. She runs the world’s\u00a0largest membership program<\/a>\u00a0for those interested in learning more, and is also the editor of the award winning\u00a0<\/span>TRUST INC.<\/a>\u00a0book series and the Executive Editor of\u00a0<\/span>TRUST! Magazine<\/a>. In 2012 Barbara was named \u201cOne of 25 Women Changing the World\u201d by Good Business International.<\/span><\/p>\n

Our 2015 Poster,\u00a052 Weeks of Activities to Increase Organizational Trust<\/a>\u00a0is available\u00a0to those who would like to support our work by making a small donation.<\/p>\n

Copyright 2015, Next Decade, Inc.<\/p>\n