{"id":2074,"date":"2014-10-11T07:31:57","date_gmt":"2014-10-11T11:31:57","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=2074"},"modified":"2014-10-11T07:31:57","modified_gmt":"2014-10-11T11:31:57","slug":"the-trust-crisis-is-a-preventable-disease","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=2074","title":{"rendered":"The Trust Crisis is a Preventable Disease"},"content":{"rendered":"

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The best treatment of any disease is its prevention. <\/em><\/strong><\/p>\n

The best response to any crisis is its aversion. <\/em><\/strong><\/p>\n

David L. Katz, MD, MPH<\/p>\n

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This morning an article written by David L. Katz, MD, MPH, and\u00a0the\u00a0<\/span>Director of Yale University Prevention Research Center, caught my attention on LinkedIn Pulse.\u00a0<\/span>\u00a0The title of the article is Ebola and Unscrambling Eggs<\/a>. Wondering\u00a0how this relates to organizational trust?\u00a0Read what Dr. Katz has to say:<\/span><\/span><\/p>\n

That\u2019s what we do, bodies and the body politic alike: wait for catastrophe, then scramble….<\/em><\/p>\n

The best treatment of any disease is its prevention. The best response to any crisis is its aversion.<\/em><\/p>\n

Alas, we- anybody and the body politic, alike- seem to harbor an aversion to just that approach. We are forewarned again and again, but never quite manage to be forearmed. We wait for the inevitable fall, then dash in madly to unscramble our eggs.<\/em><\/p>\n

By all means, let\u2019s do what we always do: call in the King\u2019s horses and the King\u2019s men, at the customary high cost in dollars and human potential. And why not, while we\u2019re at it, go ahead and cross our fingers.<\/em><\/p>\n

The global trust crisis continues simply because leaders do not practice prevention. They wait for the fall and then call in the crisis team to “rebuild” something called “trust” that never existed in the first place.\u00a0Rather than being part of the organizational\u00a0DNA and reinforced daily, trust is almost always\u00a0taken for granted. And often, when the organizational crisis strikes, the empty\u00a0trust bank account makes it impossible for the King’s horses and King’s men to put Humpty together again.<\/p>\n

Barbara Brooks Kimmel<\/strong>\u00a0is the Executive Director of\u00a0Trust Across America-Trust Around the World<\/a>\u00a0whose mission is to help organizations build trust. She is also the editor of the award winning\u00a0TRUST INC.<\/a>\u00a0book series. In 2012 Barbara was named \u201cOne of 25 Women Changing the World\u201d by Good Business International.<\/p>\n

Nominations are now being accepted<\/span><\/a>\u00a0<\/span>for Trust Across America-Trust Around the World’s 5th annual Global Top Thought Leaders in Trustworthy Business.<\/p>\n

\"Print\"<\/a>\"ND\"914Trust<\/a><\/p>\n

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Should you wish\u00a0to communicate directly with Barbara, drop her a note at\u00a0Barbara@trustacrossamerica.com<\/a><\/p>\n

Copyright \u00a9 2014, Next Decade, Inc.<\/p>\n

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