{"id":2117,"date":"2014-10-16T08:07:56","date_gmt":"2014-10-16T12:07:56","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=2117"},"modified":"2014-10-16T08:07:56","modified_gmt":"2014-10-16T12:07:56","slug":"in-building-trust-choose-the-right-road","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=2117","title":{"rendered":"In Building Trust, Choose the Right Road"},"content":{"rendered":"<h1 class=\"quoteText\" style=\"color: #181818;\"><a href=\"http:\/\/www.trustacrossamerica.com\/blog\/?attachment_id=1005\" rel=\"attachment wp-att-1005\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-1005\" src=\"http:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/TAATAW_LOGO_H_color-tagline-300x122.jpg\" alt=\"TAA_R2_EDIT-CS3\" width=\"300\" height=\"122\" \/><\/a><\/h1>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p class=\"quoteText\" style=\"color: #181818; text-align: center;\"><strong><em>If you don&#8217;t know where you are going, you&#8217;ll end up someplace else.<\/em><\/strong>\u00a0Yogi Berra<\/p>\n<ul>\n<li>Does your organization have a mission statement?<\/li>\n<li>How about core values and operating principles?<\/li>\n<li>How often do you as the leader read them?<\/li>\n<li>How often do you discuss them with your team?<\/li>\n<\/ul>\n<p class=\"quoteText\" style=\"color: #181818;\"><strong>No leader can build a trust-based organization without laying the foundation first.\u00a0<\/strong><\/p>\n<p class=\"quoteText\" style=\"color: #181818;\">This is the mission of Trust Across America-Trust Around the World. We call it &#8220;Words We Live By.&#8221;<\/p>\n<h1 class=\"quoteText\" style=\"color: #181818;\"><\/h1>\n<h1 style=\"color: #007daf; text-align: center;\"><\/h1>\n<h1 style=\"color: #007daf; text-align: center;\"><\/h1>\n<h1 style=\"color: #007daf; text-align: center;\">WORDS WE LIVE BY<\/h1>\n<h2 style=\"color: #007daf;\"><\/h2>\n<h2 style=\"color: #007daf;\"><\/h2>\n<h2 style=\"color: #007daf;\">Mission<\/h2>\n<p><span style=\"color: #6e6e70;\">Our MISSION is to help enhance trustworthy behavior in organizations. This will be accomplished with:<\/span><\/p>\n<ul class=\"no-bullet\" style=\"color: #6e6e70;\">\n<li><strong>URGENCY.<\/strong>\u00a0Shining the spotlight on the critical importance of trustworthy organizational behavior.<\/li>\n<li><strong>LEADERSHIP.<\/strong>\u00a0Identifying thought leaders around the world who are advancing the trust and integrity movement.<\/li>\n<li><strong>IDEAS.<\/strong>\u00a0Serving as a clearinghouse for thoughtful ideas in the areas of trust and integrity.<\/li>\n<li><strong>EXCHANGE.<\/strong>\u00a0Providing forums that encourage networking, collaboration, and the sharing of best practices among thought leaders.<\/li>\n<li><strong>METRICS.<\/strong>\u00a0Providing the most comprehensive, objective and unbiased frameworks and metrics.<\/li>\n<li><strong>CHANGE.<\/strong>\u00a0Raising the bar by showcasing best practices.<\/li>\n<li><strong>ACTION.<\/strong>\u00a0Bridging the gap between theory and day-to-day organizational practices.<\/li>\n<li><strong>SUCCESS.<\/strong>\u00a0Promoting the correlation between operating within a trustworthy framework and achieving success.<\/li>\n<\/ul>\n<p style=\"color: #007daf;\"><span style=\"color: #000000;\">And these are our Core Values and Principles:<\/span><\/p>\n<h2 style=\"color: #007daf;\"><\/h2>\n<h2 style=\"color: #007daf;\"><\/h2>\n<h2 style=\"color: #007daf;\">Core Values and Principles<\/h2>\n<ul class=\"no-bullet\" style=\"color: #6e6e70;\">\n<li><strong>Integrity<\/strong><br \/>\n<blockquote><p>To operate with the highest levels of integrity in all that we do.<\/p><\/blockquote>\n<\/li>\n<li><strong>Quality<\/strong><br \/>\n<blockquote><p>To collaborate with highly respected, ethical individuals and organizations.<\/p>\n<p>To share the ideas of highly respected thought leaders who want to advance the cause of organizational trust and are not out for personal gain.<\/p>\n<p>To create the most integrated, comprehensive and holistic methodology for evaluating trustworthy behavior.<\/p><\/blockquote>\n<\/li>\n<li><strong>Community<\/strong><br \/>\n<blockquote><p>To build a flexible, entrepreneurial organization with a low cost structure. This is achieved by supplementing our core group of professionals with a \u201ccommunity\u201d of highly specialized individuals and firms that share our values.<\/p><\/blockquote>\n<\/li>\n<li><strong>Objectivity<\/strong><br \/>\n<blockquote><p>To align our organization with respected leaders and organizations that have established solid reputations of unbiased professionalism in their fields.<\/p>\n<p>To measure company trustworthiness using external independent data and not allowing companies to \u201cgame the system\u201d by completing in-house questionnaires.<\/p>\n<p>To ensure that there is no quid pro quo in return for association with or participation in Trust Across America &#8211; Trust Around the World.<\/p>\n<p>To fund the organization without displaying favoritism or giving the perception of an implied endorsement. As such, we will not accept any form of advertising on our website.<\/p><\/blockquote>\n<\/li>\n<li><strong>Credibility<\/strong><br \/>\n<blockquote><p>To shine the spotlight on \u201cThe Most Trustworthy Companies\u201d and help them share best practices. (We will not engage in a race to expose \u201coffenders.\u201d)<\/p><\/blockquote>\n<\/li>\n<li><strong>Success<\/strong><br \/>\n<blockquote><p>To improve organizational trustworthiness around the world, achieve growth and profitability, offer quality services, and strengthen win-win relationships with world-class thought leaders who define excellence.<\/p><\/blockquote>\n<\/li>\n<\/ul>\n<p>If you choose not to invest the time in building\u00a0a foundation of trust for your organization, the road you take may lead you to the wrong destination.<\/p>\n<p style=\"color: #000000;\"><strong>Barbara Brooks Kimmel<\/strong>\u00a0is the Executive Director of\u00a0<a style=\"color: #4f81d8;\" href=\"http:\/\/trustacrossamerica.com\/index.shtml\">Trust Across America-Trust Around the World<\/a>\u00a0whose mission is to help organizations build trust. She is also the editor of the award winning\u00a0<a style=\"color: #4f81d8;\" href=\"http:\/\/trustacrossamerica.com\/order.shtml\">TRUST INC.<\/a>\u00a0book series. In 2012 Barbara was named \u201cOne of 25 Women Changing the World\u201d by Good Business International.<\/p>\n<p style=\"color: #000000;\"><span style=\"color: #0000ff;\"><a style=\"color: #4f81d8;\" href=\"http:\/\/trustacrossamerica.com\/cgi-bin\/nominations.cgi\"><span style=\"color: #0000ff;\">Nominations are now being accepted<\/span><\/a>\u00a0<\/span>for Trust Across America-Trust Around the World\u2019s 5th annual Global Top Thought Leaders in Trustworthy Business.<\/p>\n<p style=\"color: #000000;\"><a style=\"color: #4f81d8;\" href=\"http:\/\/www.trustacrossamerica.com\/blog\/?attachment_id=1233\" rel=\"attachment wp-att-1233\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1233 alignleft\" src=\"http:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/TrustInccover313-e1402235843856.jpg\" alt=\"Print\" width=\"141\" height=\"212\" \/><\/a><a style=\"color: #4f81d8;\" href=\"http:\/\/www.trustacrossamerica.com\/blog\/?attachment_id=1225\" rel=\"attachment wp-att-1225\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1225 alignleft\" src=\"http:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/ND-Trust-CEO-cvr-140602-ft-e1401989324478.jpg\" alt=\"ND Trust CEO cvr 140602-ft\" width=\"151\" height=\"212\" \/><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1826\" src=\"http:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/914Trust-front-Cover-206x300.jpg\" alt=\"914Trust front Cover\" width=\"151\" height=\"211\" \/><\/a><\/p>\n<p style=\"color: #000000;\"><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Coming Soon!<\/strong><\/p>\n<p style=\"color: #000000;\">Should you wish\u00a0to communicate directly with Barbara, drop her a note at\u00a0<a class=\"autohyperlink\" style=\"color: #4f81d8;\" title=\"&#109;a&#x69;l&#x74;o&#x3a;B&#x61;r&#x62;a&#x72;&#97;&#x40;&#116;r&#117;s&#x74;a&#x63;r&#x6f;s&#x73;a&#x6d;e&#x72;&#105;&#x63;&#97;.&#99;o&#x6d;\" href=\"&#109;&#x61;i&#x6c;t&#111;&#x3a;B&#x61;r&#98;&#x61;r&#x61;&#64;&#x74;&#x72;u&#x73;t&#x61;c&#114;&#x6f;s&#x73;a&#109;&#x65;r&#x69;c&#97;&#x2e;c&#x6f;m\">Ba&#114;&#x62;&#x61;&#x72;a&#64;&#116;&#x72;&#x75;&#x73;ta&#99;&#x72;&#x6f;&#x73;sam&#101;&#x72;&#x69;&#x63;a.&#99;&#x6f;&#x6d;<\/a><\/p>\n<p style=\"color: #000000;\">Copyright \u00a9 2014, Next Decade, Inc.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-best-social-bookmark\"><ul class=\"socials\"><li class=\"oknotizie\"><a href=\"http:\/\/oknotizie.virgilio.it\/post.html.php?url=https:\/\/www.trustacrossamerica.com\/blog\/?p=2117&title=In Building Trust, Choose the Right Road\" title=\"Share this on oknotizie\"> <\/a><\/li><li class=\"twitter\"><a href=\"http:\/\/twitter.com\/home?status=In Building Trust, Choose the Right Road &raquo; 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