{"id":2167,"date":"2014-10-24T08:52:15","date_gmt":"2014-10-24T12:52:15","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=2167"},"modified":"2014-10-24T08:54:18","modified_gmt":"2014-10-24T12:54:18","slug":"trust-financial-service-firms-that-get-it","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=2167","title":{"rendered":"Trust: Financial Service Firms that “Get it”"},"content":{"rendered":"

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\u201cDestiny is not a matter of chance, but of choice.<\/strong><\/em><\/p>\n

Not something to wish for, but to attain.\u201d<\/strong><\/em><\/p>\n

\u2014 William Jennings Bryan<\/p>\n

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Since the financial crisis of\u00a02008 the media’s fixation\u00a0on the “rotten apples” in the industry has been unrelenting. Under the theory that “bad news sells” the public is reminded daily and left\u00a0with diminishing expectations\u00a0for a return to a more trustworthy financial services\u00a0environment.<\/p>\n

But what if I told you there is a silver lining?\u00a0Contrary to popular belief, when it comes to trust, industry is\u00a0NEVER destiny.<\/p>\n

In the inaugural edition of TRUST! Magazine<\/a>, we bring together global experts to help us explore\u00a0companies and leaders who have chosen a different path. These are NOT the stories we hear about in the news, but they are the ones that SHOULD be reported. We\u00a0have chosen to provide the public with\u00a0the “other side” of this coin, not just corporate window dressing “best practices,” but actually, the “real deal.”<\/p>\n

Trust has been built into the corporate DNA at these financial institutions. It is at the heart of how business is done, and it is practiced and reinforced daily. When we started Trust Across America-Trust Around the World<\/a> in 2009, our mission was to highlight the “good guys” and showcase their best practices in an unbiased and impartial manner. \u00a0Consistent with our approach over the past five years, our readers will not find a single advertisement in this 50+ page magazine. We have elected instead to charge a small fee to cover our costs.<\/p>\n

We hope you find value in the Magazine<\/a>\u00a0and choose to share it\u00a0with others. Together we can push this enormous trust boulder up the hill.<\/p>\n

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\"Fall<\/a><\/p>\n

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ACCESS THE TABLE OF CONTENTS AND LEARN MORE<\/a><\/h3>\n

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Barbara Brooks Kimmel<\/strong>\u00a0is the Executive Director of\u00a0Trust Across America-Trust Around the World<\/a>\u00a0whose mission is to help organizations build trust. She is also the editor of the award winning\u00a0TRUST INC.<\/a>\u00a0book series, and Executive Editor of TRUST! Magazine<\/a>. In 2012 Barbara was named \u201cOne of 25 Women Changing the World\u201d by Good Business International.<\/p>\n

Nominations are now being accepted<\/span><\/a>\u00a0<\/span>for Trust Across America-Trust Around the World’s 5th annual Global Top Thought Leaders in Trustworthy Business.<\/p>\n