{"id":2197,"date":"2014-10-27T09:33:07","date_gmt":"2014-10-27T13:33:07","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=2197"},"modified":"2014-10-27T09:33:07","modified_gmt":"2014-10-27T13:33:07","slug":"the-role-of-trust-in-a-startup","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=2197","title":{"rendered":"The Role of Trust in a Startup"},"content":{"rendered":"

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Lay a strong foundation of trust or make a costly fix in the future. You decide.<\/strong><\/em>\u00a0 Barbara Brooks Kimmel<\/p>\n

Over time, homes built on weak foundations develop structural issues- cracked walls, crooked floors, leaky roofs. Organizations are no different.<\/p>\n

Yesterday I was speaking with someone who holds a senior position in a startup company. I asked him whether trust is being built into the DNA. After he rolled his eyes, he said “the “team” was too busy for that.” I cautioned that the road ahead could be very bumpy and inefficient, and that long-term success was questionable. Then I turned my back and rolled my eyes!<\/p>\n

Building trust into the business strategy at the startup stage increases efficiency (more timely, less costly) and is so much easier and less expensive than making the repairs later on.<\/p>\n

These are three steps startups can take to build a foundation of trust. We call this our VIP Model (Values, Integrity, Promises Kept).<\/p>\n

Vision & Values:<\/strong> Leaders must collaboratively identify what the organization wants to achieve. Why does it exist and what does it stand for? Bring the team together to write a statement of values or a corporate credo. Discuss it weekly. Modify as required. Don’t know where to start? Here’s a sample<\/a>. We can direct you to other resources as well.<\/p>\n

Integrity:<\/strong> Model openness and vulnerability; use transparent decision making; listen carefully; ask for input; don\u2019t bite off more than you can chew; don’t exaggerate or make false claims; communicate and then communicate again.<\/p>\n

Promises:<\/strong> What are the goals and intentions\u00a0for each of your stakeholder groups? What promises can you make and what steps do you need to take to fulfill them? Do not make promises you can’t keep.<\/p>\n

Don’t wait to build trust into your organization’s\u00a0DNA. The stronger the foundation, the lower the likelihood of cracked walls in the future.<\/p>\n

Barbara Brooks Kimmel<\/strong>\u00a0is the Executive Director of\u00a0Trust Across America-Trust Around the World<\/a>\u00a0whose mission is to help organizations build trust. She is also the editor of the award winning\u00a0TRUST INC.<\/a>\u00a0book series and the Executive Editor of\u00a0TRUST! Magazine<\/a>. In 2012 Barbara was named \u201cOne of 25 Women Changing the World\u201d by Good Business International.<\/p>\n

Nominations are now being accepted<\/span><\/a>\u00a0<\/span>for Trust Across America-Trust Around the World\u2019s 5th annual Global Top Thought Leaders in Trustworthy Business.<\/p>\n

Have you seen our\u00a0brand new magazine TRUST<\/a>!
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\n<\/a>\"Fall<\/a>
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Copyright \u00a9 2014, Next Decade, Inc.<\/p>\n

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