{"id":2243,"date":"2014-11-01T10:50:12","date_gmt":"2014-11-01T14:50:12","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=2243"},"modified":"2014-11-01T10:50:12","modified_gmt":"2014-11-01T14:50:12","slug":"organizational-trust-this-week-3","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=2243","title":{"rendered":"Organizational Trust this Week"},"content":{"rendered":"

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Trust is an essential agent of social development and organizational sustainability.<\/em><\/strong> Robert Easton, Accenture<\/p>\n

(from Trust Across America’s\u00a0Weekly Reflections on Trust 2014<\/a>)<\/p>\n

Organizational Trust this Week\u00a0<\/strong>is a new weekly feature that we began to write in October. We review the “trust news” of the week and report on\u00a0the “Good,” the “Bad” and the\u00a0“Ugly.” Each story\u00a0contains a trust component and at least one lesson for organizations seeking to make trust a business imperative.<\/p>\n

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THE GOOD<\/strong><\/h4>\n

Industry is NOT destiny, even in financial services.\u00a0Our brand new magazine\u00a0TRUST!<\/a>\u00a0tells the stories of the “good guys” who have built trust into the DNA of their organizations.<\/p>\n

We often overlook the importance of testimonials, but in reality, they are a great way to build trust. Read more here<\/a>.<\/p>\n

Should business have a social purpose<\/a> and what should be the role of trust? Includes an interesting graph!<\/p>\n

And along the same theme of social purpose, short-termism and trust don’t make great bedfellows according to the CEO of Nestle<\/a>.<\/p>\n

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THE BAD<\/strong><\/h4>\n

What are the Best Five Ways to Break a Consumer\u2019s Trust in a Brand?<\/a><\/p>\n

Long-term trust cannot be built based on quarterly performance.\u00a0Was Sanofi’s CEO Fired for the Right Reasons or Was He Just Having a Bad Quarter?\u00a0<\/a><\/p>\n

Americans Report Declining Trust in Banks<\/a>, but once you start reading the fine print<\/a>, the headline is a bit misleading.<\/p>\n

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THE UGLY<\/strong><\/h4>\n

The folks at Motley Fool put an interesting but not surprising twist<\/a> on trust this week. If it doesn’t effect EPS, why should the public care?<\/p>\n

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OUR MOST POPULAR POST THIS WEEK<\/h4>\n

And finally, Trust Across America-Trust Around the World’s most popular post on LinkedIn Pulse this week. With trust industry is never destiny.<\/a><\/p>\n

Send us your stories for consideration in future editions of Organizational Trust this Week: barbara@trustacrossamerica.com<\/a><\/p>\n

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Barbara Brooks Kimmel<\/strong>\u00a0is the Executive Director of\u00a0Trust Across America-Trust Around the World<\/a>\u00a0whose mission is to help organizations build trust. She is also the editor of the award winning\u00a0TRUST INC.<\/a>\u00a0book series and the Executive Editor of\u00a0TRUST! Magazine<\/a>. In 2012 Barbara was named \u201cOne of 25 Women Changing the World\u201d by Good Business International.<\/p>\n

Nominations are now being accepted<\/span><\/a>\u00a0<\/span>for Trust Across America-Trust Around the World’s 5th annual Global Top Thought Leaders in Trustworthy Business.<\/p>\n

\"Print\"<\/a>\"ND\"914Trust<\/a><\/p>\n

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Should you wish\u00a0to communicate directly with Barbara, drop her a note at\u00a0Barbara@trustacrossamerica.com<\/a><\/p>\n

Copyright \u00a9 2014, Next Decade, Inc.<\/p>\n

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