{"id":2422,"date":"2014-12-09T07:06:04","date_gmt":"2014-12-09T12:06:04","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=2422"},"modified":"2014-12-09T07:06:04","modified_gmt":"2014-12-09T12:06:04","slug":"ceos-suck-at-trust","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=2422","title":{"rendered":"CEOs &#8220;Suck&#8221; at Trust"},"content":{"rendered":"<p><a href=\"http:\/\/www.trustacrossamerica.com\/blog\/?attachment_id=1005\" rel=\"attachment wp-att-1005\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-1005\" src=\"http:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/TAATAW_LOGO_H_color-tagline-300x122.jpg\" alt=\"TAA_R2_EDIT-CS3\" width=\"300\" height=\"122\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Forgive me for being so brash, but the facts are the facts. One of the most enlightening moments of my 5+ year career\u00a0as the Executive Director of <a href=\"http:\/\/www.trustacrossamerica.com\">TAA-TAW<\/a> came recently when a CEO looked me straight in the eye and said &#8220;Trust, I like that word.&#8221; Quite simply, he had never considered it as a business strategy, let alone an imperative.<\/p>\n<p>So why do CEOs suck at trust? Primarily because Boards of Directors do too. As I&#8217;ve said before, the crisis of trust that many describe is really a crisis of leadership. Why does it exist? In public companies, the reasons are simple. The Board and CEO are unwilling to adopt trust as a long-term strategy because it may, in the very short-term, impact:<\/p>\n<ul>\n<li>Quarterly earnings<\/li>\n<li>Wall Street&#8217;s support<\/li>\n<li>Shareholder value<\/li>\n<li>Their own compensation and tenure<\/li>\n<\/ul>\n<p>And they are not willing to\u00a0sacrifice any of these, even for one quarter. Case closed.<\/p>\n<p>There are other reasons why CEOs in both\u00a0public and private companies, suck at trust. These are just a few of the most important:<\/p>\n<ol>\n<li>They do not possess the core values required of a trustworthy leader- <a href=\"http:\/\/www.trustacrossamerica.com\/blog\/?p=2037\">character<\/a>, competence, consistency and <a href=\"http:\/\/www.trustacrossamerica.com\/blog\/?p=2411\">generosity<\/a>.<\/li>\n<li>They have not taken the time to find out what matters to the people they lead.<\/li>\n<li>They have never considered the benefits of strong\u00a0corporate values and culture.<\/li>\n<li>They rely too heavily on their legal and compliance team, doing only what is &#8220;legal&#8221; as opposed to what is &#8220;right.&#8221;<\/li>\n<li>They believe that crisis repair is less costly than building long-term trust.<\/li>\n<\/ol>\n<p>As I have said many times before, industry is not destiny nor is any company perfect. But when the Board and the CEO suck at trust, the chances are that all the employees will too.<\/p>\n<p>Over the past 12 months, we have published three award-winning books in a series called <a href=\"http:\/\/trustacrossamerica.com\/order.shtml\">TRUST Inc.<\/a> and a new magazine called <a href=\"http:\/\/trustacrossamerica.com\/magazine.shtml\">TRUST!<\/a> Some of the world&#8217;s leading experts have weighed in on how organizations can not only improve trust with all stakeholders, but we have also proven that trust <a href=\"http:\/\/www.trustacrossamerica.com\/blog\/?p=2269\">impacts bottom line profitability<\/a>. \u00a0My guess is only a handful of the Board members and CEOs I describe above have read\u00a0any of these publications. After all, why bother?<\/p>\n<p>&#8220;Short termism&#8221; is a trust killer, that&#8217;s why. Yet it&#8217;s the strategy that most Boards and CEOs have adopted and choose to embrace. Too bad for them. It&#8217;s why they suck at trust.<\/p>\n<p>I want to do my part to help reverse this seemingly never-ending cycle of mistrust in business.\u00a0For the remainder of the month of\u00a0December, any public company CEO or Board Member who emails me at <a href=\"m&#97;&#x69;&#x6c;t&#111;&#x3a;&#x62;a&#114;&#x62;&#x61;ra&#x40;&#x74;ru&#x73;&#x74;ac&#114;&#x6f;&#x73;s&#97;&#x6d;&#x65;r&#105;&#x63;&#x61;.&#99;&#x6f;&#x6d;\" class=\"autohyperlink\">&#x62;&#x61;&#x72;&#x62;&#x61;&#x72;&#x61;&#x40;&#116;&#114;&#117;&#115;tacross&#x61;&#x6d;&#x65;&#x72;&#x69;&#x63;&#x61;&#x2e;&#x63;&#111;&#109;<\/a> with their name, title and US company address will be sent our complete three-book series at no cost, with no strings. Let&#8217;s see how many take advantage of this offer. What&#8217;s your guestimate?<\/p>\n<p><strong style=\"color: #000000;\">Barbara Brooks Kimmel<\/strong><span style=\"color: #000000;\">\u00a0is the Executive Director of\u00a0<\/span><a style=\"color: #4f81d8;\" href=\"http:\/\/trustacrossamerica.com\/index.shtml\">Trust Across America-Trust Around the World<\/a><span style=\"color: #000000;\">\u00a0whose mission is to help organizations build trust. She is also the editor of the award winning\u00a0<\/span><a style=\"color: #4f81d8;\" href=\"http:\/\/trustacrossamerica.com\/order.shtml\">TRUST INC.<\/a><span style=\"color: #000000;\">\u00a0book series and the Executive Editor of\u00a0<\/span><a style=\"color: #4f81d8;\" href=\"http:\/\/trustacrossamerica.com\/magazine.shtml\">TRUST! Magazine<\/a><span style=\"color: #000000;\">. In 2012 Barbara was named \u201cOne of 25 Women Changing the World\u201d by Good Business International.<\/span><\/p>\n<p>Copyright 2014 Next Decade, Inc.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-best-social-bookmark\"><ul class=\"socials\"><li class=\"oknotizie\"><a href=\"http:\/\/oknotizie.virgilio.it\/post.html.php?url=https:\/\/www.trustacrossamerica.com\/blog\/?p=2422&title=CEOs &#8220;Suck&#8221; at Trust\" title=\"Share this on oknotizie\"> <\/a><\/li><li class=\"twitter\"><a href=\"http:\/\/twitter.com\/home?status=CEOs &#8220;Suck&#8221; at Trust &raquo; https:\/\/www.trustacrossamerica.com\/blog\/?p=2422\" title=\"Share this on twitter\"> <\/a><\/li><li class=\"delicious\"><a href=\"http:\/\/del.icio.us\/post?url=https:\/\/www.trustacrossamerica.com\/blog\/?p=2422&title=CEOs &#8220;Suck&#8221; at Trust\" title=\"Share this on del.icio.us\"> <\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Why do CEOs suck at trust? Primarily because Boards of Directors do too. As I&#8217;ve said before, the crisis of trust that many describe is really a crisis of leadership.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[45],"tags":[122,18,202,135,136,3,5],"_links":{"self":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2422"}],"collection":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2422"}],"version-history":[{"count":7,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2422\/revisions"}],"predecessor-version":[{"id":2429,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2422\/revisions\/2429"}],"wp:attachment":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}