{"id":2457,"date":"2014-12-21T11:51:15","date_gmt":"2014-12-21T16:51:15","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=2457"},"modified":"2014-12-21T11:57:08","modified_gmt":"2014-12-21T16:57:08","slug":"the-top-ten-ceo-trust-stories-of-2014","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=2457","title":{"rendered":"The “Top Ten” CEO “Trust” Stories of 2014"},"content":{"rendered":"

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Last week an acquaintance reported on the ten biggest reputation disasters of 2014- \u00a0City of Ferguson, Flight MH370, Ray Rice, Bill Cosby and so on…. The focus remains on the negative under the premise that “bad news sells.” I’m tired of these stories. They serve no purpose other than to attract “eyeballs” and perpetuate negativity. How about you?<\/p>\n

Not all is gloom and doom. When I launched Trust Across America-Trust Around the World <\/a>more than five years ago,\u00a0one of our objectives was to redirect\u00a0attention to\u00a0the “good guys.” There are plenty of them, but their stories continue\u00a0to get hidden amongst the\u00a0bad news. The list below is not about philanthropy or CSR. It’s about trustworthy leadership values and their impact on all stakeholders, not just shareholders.<\/p>\n

These are….<\/p>\n

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The Ten Best CEO “Trust” Stories of 2014<\/strong> (not necessarily in rank order)<\/p>\n

#1 David Reiling, CEO at Sunrise Banks Answers the Toughest Questions<\/a> about What Makes a Trustworthy Leader in our new magazine TRUST!<\/a><\/p>\n

#2 Starbucks Howard Schultz “Comes Out\u201d<\/a> on Building Trust, and Why it\u00a0May Decide the Future of their Organization… and a bit more detail\u00a0here<\/a><\/p>\n

#3 Nancy Lyons of Clockwork in Minneapolis Redefines Employee Engagement<\/a><\/p>\n

#4 Elon Musk at Tesla Shares His Patent Secrets<\/a> with His Competitors. Read why.<\/p>\n

#5 Capital One\u2019s Richard Fairbank Has a\u00a0People Centered Vision<\/a>. His company also made our Top 10 Most Trustworthy Company List<\/a> for 2013.<\/p>\n

#6 Trade Joe\u2019s Employees Dance in the Aisles <\/a>for Autism<\/p>\n

#7 Herve Humler Announces<\/a> Ritz Carlton as First Founding Partner at Impact 2030<\/p>\n

#8 Marathon Call<\/a> at Zappos Shows the Value Tony Hsieh Places on Customer Service<\/p>\n

#9 Rick Holley CEO of Plum Creek Timber Gives Back Bonus<\/a>, Says He Doesn\u2019t Deserve it<\/p>\n

#10 When Good Guys Finish First<\/a>, The Second Coming of Market Basket CEO Arthur T. Demoulas<\/p>\n

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Let’s celebrate these trustworthy leaders and the companies they run.\u00a0Let’s work together to continue the “trust trend” in 2015.<\/p>\n

Barbara Brooks Kimmel<\/strong>\u00a0is the Executive Director of\u00a0<\/span>Trust Across America-Trust Around the World<\/a>\u00a0whose mission is to help organizations build trust. She is also the editor of the award winning\u00a0<\/span>TRUST INC.<\/a>\u00a0book series and the Executive Editor of\u00a0<\/span>TRUST! Magazine<\/a>. In 2012 Barbara was named \u201cOne of 25 Women Changing the World\u201d by Good Business International.<\/span><\/p>\n

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