{"id":2609,"date":"2015-03-08T10:13:27","date_gmt":"2015-03-08T14:13:27","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=2609"},"modified":"2015-03-08T10:13:27","modified_gmt":"2015-03-08T14:13:27","slug":"a-tidal-shift-in-organizational-trust","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=2609","title":{"rendered":"A Tidal Shift in Organizational Trust?"},"content":{"rendered":"

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Some encouraging headlines for consumers, employees and the public….<\/strong><\/p>\n

McDonalds<\/strong> is limiting the use of antibiotics in its chicken according to NPR<\/a><\/p>\n

Nestle<\/strong> says “Goodbye” to artificial colors as reported by CNN<\/a><\/p>\n

Be it for the right or wrong reasons, Walmart<\/strong> is raising its minimum wage<\/a>\u00a0as is TJX<\/a><\/strong><\/p>\n

Capital One<\/strong> empowers Americans to close the digital skills gap by committing $150 million in community grants<\/a><\/p>\n

When companies do more than just talk about the importance of “good business” and begin walking it with commitments like the above, it’s a good sign. From my perspective these announcements sound like more than just corporate window dressing.<\/p>\n

It’s worth mentioning that McDonald’s has a brand new CEO and Walmart a relatively new one. Nestle is a Swiss company, and TJX is run by a woman. The CEO of Capital One, Richard Fairbank is also its founder.<\/p>\n

Building organizational trust is a “top down” business strategy. Sometimes it takes a new leader to bring a fresh perspective regarding the imperative\u00a0to build trust with all stakeholders. Other times tenure is more important, and recently it’s been reported by Fortune <\/a>that women not only make better CEOs, but\u00a0perform 3X better than the S&P 500.<\/p>\n

Whatever the reasons, I’m glad to read these headlines and hope more companies follow suit. Let’s keep the momentum going on that tidal shift in organizational trust.<\/p>\n

Barbara Brooks Kimmel<\/strong>\u00a0is the Executive Director of\u00a0Trust Across America-Trust Around the World<\/a>\u00a0whose mission is to help organizations build trust. She runs the world\u2019s\u00a0largest membership program<\/a>\u00a0for those interested in learning more, and is also the editor of the award winning\u00a0TRUST INC.<\/a>\u00a0book series and the Executive Editor of\u00a0TRUST! Magazine<\/a>. In 2012 Barbara was named \u201cOne of 25 Women Changing the World\u201d by Good Business International.<\/p>\n

Our 2015 Poster,\u00a052 Weeks of Activities to Increase Organizational Trust<\/a>\u00a0is available\u00a0to those who would like to support our work by making a small donation.<\/p>\n

\"Print\"<\/a>\"ND<\/a>\"914Trust<\/a><\/p>\n

Copyright 2015, Next Decade, Inc.<\/p>\n

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