{"id":2695,"date":"2015-08-11T08:07:06","date_gmt":"2015-08-11T12:07:06","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=2695"},"modified":"2015-08-11T08:07:06","modified_gmt":"2015-08-11T12:07:06","slug":"trust-builds-value-in-ethics-programs","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=2695","title":{"rendered":"Trust Builds Value in Ethics Programs"},"content":{"rendered":"<p><a href=\"http:\/\/www.trustacrossamerica.com\/blog\/?attachment_id=1005\" rel=\"attachment wp-att-1005\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-1005\" src=\"http:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/TAATAW_LOGO_H_color-tagline-300x122.jpg\" alt=\"TAA_R2_EDIT-CS3\" width=\"300\" height=\"122\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>I wish I could take credit for the title of this article but it belongs\u00a0to Marillyn A. Hewson, Lockheed Martin&#8217;s CEO and a Trust Across America <a href=\"http:\/\/bit.ly\/1DNJE1x\">2015 Top Thought Leader in Trust<\/a>. In a\u00a0<a href=\"http:\/\/www.nationaldefensemagazine.org\/archive\/2015\/May\/Pages\/TrustBuildsValueinBusinessEthicsPrograms.aspx?PF=1\">recent article<\/a> in National Defense Magazine, Ms. Hewson discusses the steps required to integrate trust and ethics. If you don&#8217;t have time to read the full article, these are the five steps:<\/p>\n<ul>\n<li>Establish an ethics program grounded in values<\/li>\n<li>Build a culture of communication<\/li>\n<li>Lead by example<\/li>\n<li>Address issues quickly<\/li>\n<li>Hold business partners to the same standards<\/li>\n<\/ul>\n<p>As Hewson shows, this process pays off.<\/p>\n<p><em><span style=\"color: #000000;\">The leadership consulting firm <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/bit.ly\/1IH8csW\">KRW International<\/a><\/span> recently looked into business ethics. They found that moral leaders actually tend to make their companies more profitable. Employees rated their bosses on attributes like character and integrity, and sure enough, businesses led by upright CEOs saw an average return on assets nearly five times greater than those led by bosses perceived to be less moral.<\/span><\/em><\/p>\n<p>This is further evidence of \u00a0Trust Across America&#8217;s updated <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/bit.ly\/1GHV62j\">business case for trust<\/a><\/span>, the first article in the spring\u00a0issue of TRUST! Magazine and <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/bit.ly\/1ScGFcA\">our claim<\/a><\/span> that trust is the &#8220;ultimate&#8221; compliance and ethics program.<\/p>\n<p>The majority of business leaders continue to hold fast to their beliefs that trust is a &#8220;soft&#8221; skill, while the enlightened minority embraces trust as a business imperative and reaps the rewards.<\/p>\n<p class=\"p1\"><b>Barbara Brooks Kimmel<\/b>\u00a0is the CEO &amp; Co-founder\u00a0of\u00a0<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/trustacrossamerica.com\/index.shtml\"><span class=\"s1\">Trust Across America-Trust Around the World<\/span><\/a><\/span><span class=\"s2\">\u00a0<\/span>. Established in 2008, the program&#8217;s mission is simply to provide tools and assistance to organizations interested in building trust. Barbara runs the world&#8217;s\u00a0<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/trustacrossamerica.com\/cgi-bin\/alliance.cgi\"><span class=\"s1\">largest organizational trust membership program<\/span><\/a><\/span><span class=\"s2\">. <\/span><span class=\"s3\">She is also the<\/span>\u00a0editor of the award winning\u00a0<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/trustacrossamerica.com\/order.shtml\"><span class=\"s1\">TRUST INC.<\/span><\/a><\/span>\u00a0book series and the Executive Editor of\u00a0<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/trustacrossamerica.com\/magazine.shtml\"><span class=\"s1\">TRUST! Magazine<\/span><\/a><\/span><span class=\"s2\">.<\/span>\u00a0In 2012 Barbara was named \u201cOne of 25 Women Changing the World\u201d by Good Business International.<\/p>\n<p class=\"p2\">Barbara is an award-winning communications executive and former consultant to McKinsey who has run her own firm, Next Decade, Inc., that has been unraveling and simplifying complex subjects for over twenty\u00a0years.\u00a0She holds a BA in International Affairs from Lafayette College and an MBA from Baruch (City University of NY).<\/p>\n<div class=\"wp-best-social-bookmark\"><ul class=\"socials\"><li class=\"oknotizie\"><a href=\"http:\/\/oknotizie.virgilio.it\/post.html.php?url=https:\/\/www.trustacrossamerica.com\/blog\/?p=2695&title=Trust Builds Value in Ethics Programs\" title=\"Share this on oknotizie\"> <\/a><\/li><li class=\"twitter\"><a href=\"http:\/\/twitter.com\/home?status=Trust Builds Value in Ethics Programs &raquo; https:\/\/www.trustacrossamerica.com\/blog\/?p=2695\" title=\"Share this on twitter\"> <\/a><\/li><li class=\"delicious\"><a href=\"http:\/\/del.icio.us\/post?url=https:\/\/www.trustacrossamerica.com\/blog\/?p=2695&title=Trust Builds Value in Ethics Programs\" title=\"Share this on del.icio.us\"> <\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Businesses led by upright CEOs saw an average return on assets nearly five times greater than those led by bosses perceived to be less moral.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[45],"tags":[122,18,379,136,378,116,3,5],"_links":{"self":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2695"}],"collection":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2695"}],"version-history":[{"count":4,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2695\/revisions"}],"predecessor-version":[{"id":2917,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2695\/revisions\/2917"}],"wp:attachment":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}