{"id":2725,"date":"2015-06-24T08:58:53","date_gmt":"2015-06-24T12:58:53","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=2725"},"modified":"2015-06-24T09:04:52","modified_gmt":"2015-06-24T13:04:52","slug":"how-does-your-ceo-define-trust","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=2725","title":{"rendered":"How Does Your CEO Define Trust?"},"content":{"rendered":"<p><a href=\"http:\/\/www.trustacrossamerica.com\/blog\/?attachment_id=1005\" rel=\"attachment wp-att-1005\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-1005\" src=\"http:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/TAATAW_LOGO_H_color-tagline-300x122.jpg\" alt=\"TAA_R2_EDIT-CS3\" width=\"300\" height=\"122\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>In most companies trust\u00a0is taken for granted until a crisis threatens earnings and subsequent shareholder loyalty. And because it&#8217;s not regulated, most\u00a0CEOs ignore the word &#8220;trust&#8221; completely.\u00a0Just ask any CEO how trustworthy they think their company is, and depending on the route they took in their ascent\u00a0through the ranks, these are the responses you will most likely receive:<\/p>\n<ul>\n<li class=\"p1\"><strong>The College Sports Team Captain:<\/strong> \u00a0&#8220;Trust is an outcome of wins over losses.&#8221;<\/li>\n<li class=\"p1\"><strong>The Chief Marketing\/Communications Officer:<\/strong>\u00a0&#8220;Trust is gained or lost according to the message we deliver.&#8221;<\/li>\n<li class=\"p1\"><strong>The Military Officer:<\/strong> &#8220;Trust is a product of strong teams.&#8221;<\/li>\n<li><strong>The Milton Friedman follower:<\/strong> &#8220;Our quarterly earnings are growing so we are trusted by\u00a0our shareholders.&#8221;<\/li>\n<li><strong>The Chief Compliance Officer:<\/strong> &#8220;If we abide by the regulations, we are trustworthy.&#8221;<\/li>\n<li><strong>The General Counsel:<\/strong> &#8220;If we don&#8217;t break any laws, we are trustworthy.&#8221;<\/li>\n<li><strong>The Chief Financial Officer:<\/strong> &#8220;Our level of\u00a0trust\u00a0is measured in our\u00a0income statement and balance sheet.&#8221;<\/li>\n<li><strong>The Investment Banker:<\/strong> &#8220;We benchmark our trust\u00a0against our competitors.&#8221;<\/li>\n<\/ul>\n<p>If all these definitions are correct, then why are the levels of trust so low, not only in corporate America but globally? The answer is simply, &#8220;The definitions are wrong.&#8221;<\/p>\n<p>Fortunately some leaders, and their Boards have tossed\u00a0these &#8220;old school&#8221; siloed and limited definitions of organizational trust to the curb. \u00a0We are beginning to see the emergence of a new &#8220;class&#8221; of enlightened CEOs who are leading very differently and <a href=\"http:\/\/bit.ly\/1GHV62j\">their companies are thriving<\/a>.<\/p>\n<ul>\n<li><strong>The Values Based Leader:\u00a0<\/strong>We define trust according to how trustworthy I am viewed as a leader.<\/li>\n<li><strong>The Trust Based Leader:<\/strong> We define trust through\u00a0our leadership and organizational values,\u00a0and how well we are meeting the needs of all our stakeholders- shareholders, employees, customers, suppliers, community, etc.<\/li>\n<\/ul>\n<p>Trust begins with leadership that recognizes its value and embraces it as a long-term business strategy. Until leaders at both the Board and CEO level lose their &#8220;old school&#8221; definition and\u00a0adopt a new\u00a0one that works, trust will stagnate. CEOs will continue to extinguish the daily fires by hiring\u00a0more compliance staff to meet the needs of the ever increasing regulations that are written as a result of low trust and trust violations. Sounds like a never-ending cycle of mistrust &#8230; and a short-term strategy at best.<\/p>\n<p>I challenge all CEOs and Boards to lose their old definition of trust and replace it with one that works. Start by becoming a values based leader and trust will\u00a0follow.<\/p>\n<p><strong style=\"color: #444444;\">Barbara Brooks Kimmel<\/strong><span style=\"color: #444444;\">\u00a0is the Executive Director of\u00a0<\/span><span style=\"color: #0000ff;\"><a style=\"color: #4f81d8;\" href=\"http:\/\/trustacrossamerica.com\/index.shtml\"><span style=\"color: #0000ff;\">Trust Across America-Trust Around the World<\/span><\/a><\/span><span style=\"color: #444444;\">\u00a0whose mission is to help organizations build trust. She also facilitates the world&#8217;s<span style=\"color: #0000ff;\">\u00a0<a href=\"http:\/\/trustacrossamerica.com\/cgi-bin\/alliance.cgi\"><span style=\"color: #0000ff;\">largest membership program<\/span><\/a>\u00a0<\/span>for those interested in learning more about the subject. Barbara is\u00a0the editor of the award winning\u00a0<\/span><span style=\"color: #0000ff;\"><a style=\"color: #4f81d8;\" href=\"http:\/\/trustacrossamerica.com\/order.shtml\"><span style=\"color: #0000ff;\">TRUST INC.<\/span><\/a><\/span><span style=\"color: #444444;\"><span style=\"color: #0000ff;\">\u00a0<\/span>book series and the Executive Editor of\u00a0<\/span><span style=\"color: #0000ff;\"><a style=\"color: #4f81d8;\" href=\"http:\/\/trustacrossamerica.com\/magazine.shtml\"><span style=\"color: #0000ff;\">TRUST! Magazine<\/span><\/a><\/span><span style=\"color: #444444;\">. In 2012 she was named \u201cOne of 25 Women Changing the World\u201d by Good Business International.<\/span><\/p>\n<p style=\"color: #000000;\">Our annual poster,\u00a0<span style=\"color: #0000ff;\"><a href=\"http:\/\/trustacrossamerica.com\/poster.shtml\"><span style=\"color: #0000ff;\">52 Weeks of Activities to Increase Organizational Trust<\/span><\/a><\/span>\u00a0is available\u00a0to those who would like to support our work by making a small donation.<\/p>\n<p>Did you know we have published 3 books in our award-winning\u00a0<span style=\"color: #0000ff;\"><a href=\"http:\/\/trustacrossamerica.com\/order.shtml\"><span style=\"color: #0000ff;\">TRUST Inc. series<\/span><\/a><\/span>. They are yours when you\u00a0<span style=\"color: #0000ff;\"><a href=\"http:\/\/trustacrossamerica.com\/cgi-bin\/alliance.cgi\"><span style=\"color: #0000ff;\">join our Alliance.<\/span><\/a><\/span><\/p>\n<p>Copyright 2015, Next Decade, Inc.<\/p>\n<div class=\"wp-best-social-bookmark\"><ul class=\"socials\"><li class=\"oknotizie\"><a href=\"http:\/\/oknotizie.virgilio.it\/post.html.php?url=https:\/\/www.trustacrossamerica.com\/blog\/?p=2725&title=How Does Your CEO Define Trust?\" title=\"Share this on oknotizie\"> <\/a><\/li><li class=\"twitter\"><a href=\"http:\/\/twitter.com\/home?status=How Does Your CEO Define Trust? &raquo; https:\/\/www.trustacrossamerica.com\/blog\/?p=2725\" title=\"Share this on twitter\"> <\/a><\/li><li class=\"delicious\"><a href=\"http:\/\/del.icio.us\/post?url=https:\/\/www.trustacrossamerica.com\/blog\/?p=2725&title=How Does Your CEO Define Trust?\" title=\"Share this on del.icio.us\"> <\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>In most companies trust is taken for granted until a crisis threatens earnings and subsequent shareholder loyalty. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[45],"tags":[122,18,202,13,15,136,116,3,5,375,246,167,121,124,374],"_links":{"self":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2725"}],"collection":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2725"}],"version-history":[{"count":9,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2725\/revisions"}],"predecessor-version":[{"id":2849,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2725\/revisions\/2849"}],"wp:attachment":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}