{"id":3141,"date":"2016-02-18T08:41:17","date_gmt":"2016-02-18T13:41:17","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=3141"},"modified":"2016-02-18T08:41:17","modified_gmt":"2016-02-18T13:41:17","slug":"bust-trust-5-sales-tactics-to-avoid-at-all-costs","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=3141","title":{"rendered":"Bust Trust? 5 Sales “Tactics” to Avoid at All Costs"},"content":{"rendered":"

\"TAA_R2_EDIT-CS3\"<\/a><\/p>\n

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Last night was a “late night” in the office so I was surprised when the phone rang at 9:00 PM.<\/p>\n

Trust Buster #1<\/strong>: A business call after normal business hours raises immediate red flags.<\/em><\/p>\n

The caller ID announced “Private.”<\/p>\n

Trust Buster #2:<\/strong> A legitimate business would identify the name of their company, providing the recipient with\u00a0information about the caller.<\/em><\/p>\n

The call went\u00a0\u00a0to voicemail and this was what I heard from the female robo caller.<\/p>\n

Trust Buster #3:<\/strong> A legitimate\u00a0business would never expect another business person to answer or listen to a robo call.<\/em><\/p>\n

The robot said “Hi this is Cheryl from XYZ Roofing.” Not “Hi Barbara”<\/p>\n

Trust Buster #4:<\/strong>\u00a0A legitimate business would know the party’s name or the business name that it was calling and would address the party appropriately.\u00a0<\/em><\/p>\n

The message went on to say: “Someone from your office called to get an estimate on a new roof. We will have an estimator in your area next week and just need a little more information. Please call this number so we can schedule an appointment.<\/p>\n

Trust Buster #5:<\/strong> A\u00a0legitimate business would never lie to attract new business…\u00a0<\/em>and this message was an outright lie. Nobody in my office had called about a new roof.<\/p>\n

The sad part of this story is simply that the owner of XYZ Roofing signed off on this sales pitch campaign as a good idea. What was that person\u00a0thinking? If a business owner lies to get his\/her foot in the door,\u00a0nothing they say after the lie should ever be believed.<\/p>\n

People want to do business with other people they trust. Businesses want to do business with other businesses they trust. Very simply, trust is not built through lies and deception.<\/p>\n

Barbara Brooks Kimmel<\/a><\/strong>\u00a0is the CEO & Cofounder\u00a0of\u00a0<\/span>Trust Across America-Trust Around the World<\/span><\/a><\/span>\u00a0whose mission is to help organizations build trust and integrity. She facilitates the world’s\u00a0largest membership program<\/span><\/a>\u00a0<\/span>for those interested in the subject. Barbara also serves as\u00a0editor of the award winning\u00a0<\/span>TRUST INC.<\/span><\/a><\/span>\u00a0<\/span>book series and the Executive Editor of\u00a0<\/span>TRUST! Magazine<\/span><\/a><\/span>. In 2012 Barbara was named \u201cOne of 25 Women Changing the World\u201d by Good Business International.<\/span><\/p>\n

Copyright 2016, Next Decade, Inc.<\/p>\n