{"id":3541,"date":"2017-07-29T11:27:58","date_gmt":"2017-07-29T15:27:58","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=3541"},"modified":"2021-05-13T09:10:03","modified_gmt":"2021-05-13T13:10:03","slug":"trust-what-are-you-trying-to-measure","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=3541","title":{"rendered":"Trust: What are You Trying to Measure?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\n<p>Would you visit a shoe store without giving the salesperson your shoe size, color or the style you are seeking and expect to leave with shoes that fit properly and meet your needs?<\/p>\n<p>At <a href=\"http:\/\/www.trustacrossamerica.com\">Trust Across America<\/a> we often receive the following inquiry:<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.trustacrossamerica.com%2Fblog%2F%3Fp%3D3541&#038;text=Do%20you%20have%20a%20questionnaire%20or%20a%20tool%2C%20to%20detect%20the%20level%20of%20trust%20in%20an%20organization%3F&#038;via=@BarbaraKimmel&#038;related=@BarbaraKimmel' target='_blank'rel=\"noopener noreferrer\">Do you have a questionnaire or a tool, to detect the level of trust in an organization? <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.trustacrossamerica.com%2Fblog%2F%3Fp%3D3541&#038;text=Do%20you%20have%20a%20questionnaire%20or%20a%20tool%2C%20to%20detect%20the%20level%20of%20trust%20in%20an%20organization%3F&#038;via=@BarbaraKimmel&#038;related=@BarbaraKimmel' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<p>And every time, I respond with &#8220;What are you trying to measure or detect?&#8221;<\/p>\n<p>Similar to shoes, trust is not a &#8220;one size fits all&#8221; proposition. These are just a sampling of the trust assessment choices available to organizations, and most have their own tool and\/or assessment mechanism:<\/p>\n<ul>\n<li>Self-trust- see <a href=\"http:\/\/fetzer.org\/sites\/default\/files\/images\/stories\/pdf\/selfmeasures\/Self_Measures_for_Self-Esteem_ROSENBERG_SELF-ESTEEM.pdf\">Rosenberg self esteem scale<\/a><\/li>\n<li>Propensity to trust- see <a href=\"http:\/\/highered.mheducation.com\/sites\/0073381225\/student_view0\/chapter7\/self-assessment_7_4.html\">this assessment<\/a><\/li>\n<li>Individual trustworthiness- take the <a href=\"http:\/\/trustsuite.trustedadvisor.com\/\">Trust Quotient Assessment<\/a> from Trusted Advisor Associates<\/li>\n<li>Internal trust including trust among team members, between teams, and trust between leaders and employees- see the <a href=\"file:\/\/\/Users\/barbarakimmel\/Downloads\/3.0+Sample+TTi+Report%20(1).pdf\">Team Trust Index<\/a> from Stephen M.R. Covey<\/li>\n<li>Organizational trustworthiness- see <a href=\"http:\/\/trustacrossamerica.com\/about.shtml\">Trust Across America\u2019s FACTS\u00ae Framework<\/a> and the Trust Across America <a href=\"http:\/\/www.trustacrossamerica.com\/blog\/\">Corporate Integrity Monitor<\/a><\/li>\n<li>Public perceptions of institutional trust- see <a href=\"http:\/\/www.edelman.com\/trust2017\/\">Edelman Trust Barometer<\/a><\/li>\n<li>Stakeholder trust- see the <a href=\"https:\/\/conantleadership.com\/conantleadershipflywheel\/\">Conant Leadership Flywheel<\/a><\/li>\n<\/ul>\n<p>In most organizations trust is taken for granted, and maybe it&#8217;s because of the mistaken belief that &#8220;one size DOES fit all.&#8221; After all, most leaders think:<\/p>\n<ul>\n<li>Trust is intangible<\/li>\n<li>Trust can be taken for granted<\/li>\n<li>Trust has no impact on the bottom line.<\/li>\n<\/ul>\n<p>And perhaps the greatest obstacle to trust&#8230;. many leaders have never thought about the word \u201ctrust\u201d or considered how it might impact business success. We hope these tools will help change that mindset.<\/p>\n<p><em>Barbara Brooks Kimmel\u00a0is the CEO and Cofounder of\u00a0<strong><a href=\"http:\/\/trustacrossamerica.com\/index.shtml\">Trust Across America-Trust Around the World<\/a><\/strong>\u00a0whose mission is to help organizations build trust. She also runs the world&#8217;s largest global\u00a0<strong><a href=\"http:\/\/trustacrossamerica.com\/cgi-bin\/alliance.cgi\">Trust Alliance<\/a><\/strong>\u00a0and is the editor of the award- winning\u00a0<strong><a href=\"http:\/\/trustacrossamerica.com\/order.shtml\">TRUST INC.<\/a><\/strong>\u00a0book series. In 2017 she was named a Fellow of the Governance &amp; Accountability Institute, and in 2012 she was recognized as one of \u201c25 Women who are Changing the World\u201d by Good Business International.\u00a0<\/em><em>She holds a BA in International Affairs from Lafayette College and an MBA from Baruch at the City University of NY.<\/em><\/p>\n<p>For more information visit our website at <a href=\"http:\/\/www.trustacrossamerica.com\">www.trustacrossamerica.com<\/a> or contact Barbara Brooks Kimmel, CEO and Cofounder<\/p>\n<p><a href=\"m&#97;&#x69;&#x6c;&#x74;o&#58;&#x42;&#x61;&#x72;b&#97;&#x72;&#x61;&#x40;t&#114;&#x75;&#x73;&#x74;a&#99;&#x72;&#x6f;&#x73;s&#97;&#x6d;&#x65;&#x72;i&#99;&#x61;&#x2e;&#x63;o&#109;\">&#x42;&#97;r&#x62;&#x61;ra&#x40;&#x74;ru&#x73;&#116;a&#x63;&#x72;&#111;s&#x73;&#x61;me&#x72;&#105;c&#x61;&#x2e;&#99;o&#x6d;<\/a><\/p>\n<p>You may also join our <a href=\"http:\/\/trustacrossamerica.com\/mailing-list.shtml\">Constant Contact mailing list<\/a>\u00a0for updates on our progress.<\/p>\n<p><a href=\"https:\/\/www.amazon.com\/dp\/1932919368\/ref=as_li_ss_til?tag=trustacrossam-20&amp;camp=213381&amp;creative=390973&amp;linkCode=as4&amp;creativeASIN=1932919368&amp;adid=17T9WSRBD19T73CZF6ER&amp;&amp;ref-refURL=http:\/\/trustacrossamerica.com\/reading_room.shtml\" rel=\"attachment wp-att-1233\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1233\" src=\"http:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/TrustInccover313-200x300.jpg\" alt=\"\" width=\"140\" height=\"210\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.amazon.com\/dp\/1932919368\/ref=as_li_ss_til?tag=trustacrossam-20&amp;camp=213381&amp;creative=390973&amp;linkCode=as4&amp;creativeASIN=1932919368&amp;adid=17T9WSRBD19T73CZF6ER&amp;&amp;ref-refURL=http:\/\/trustacrossamerica.com\/reading_room.shtml\" rel=\"attachment wp-att-1233\">Purchase our books at this link<\/a><\/p>\n<p>Copyright 2017, Next Decade, Inc.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-best-social-bookmark\"><ul class=\"socials\"><li class=\"oknotizie\"><a href=\"http:\/\/oknotizie.virgilio.it\/post.html.php?url=https:\/\/www.trustacrossamerica.com\/blog\/?p=3541&title=Trust: What are You Trying to Measure?\" title=\"Share this on oknotizie\"> <\/a><\/li><li class=\"twitter\"><a href=\"http:\/\/twitter.com\/home?status=Trust: What are You Trying to Measure? &raquo; https:\/\/www.trustacrossamerica.com\/blog\/?p=3541\" title=\"Share this on twitter\"> <\/a><\/li><li class=\"delicious\"><a href=\"http:\/\/del.icio.us\/post?url=https:\/\/www.trustacrossamerica.com\/blog\/?p=3541&title=Trust: What are You Trying to Measure?\" title=\"Share this on del.icio.us\"> <\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>In most organizations trust is taken for granted, and maybe it&#8217;s because of the mistaken belief that &#8220;one size DOES fit all.&#8221;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[45,404,390,400],"tags":[122,430,136,116,5,432],"_links":{"self":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3541"}],"collection":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3541"}],"version-history":[{"count":7,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3541\/revisions"}],"predecessor-version":[{"id":5187,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3541\/revisions\/5187"}],"wp:attachment":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}