A high integrity culture\u2026<\/p>\n
Has a high integrity VISION that defines its purpose, and that vision is practiced and reinforced daily.<\/p>\n
Has high integrity VALUES that serve not only as a guideline but as a PRACTICE for all employees. HR supports these values at all times by hiring PEOPLE who share the corporate values. In fact all silos play a role in maintaining the high integrity values.<\/p>\n
Starbucks offers an excellent example of high integrity values:<\/p>\n
- \n
- Creating a culture of warmth and belonging, where everyone is welcome.<\/li>\n
- Acting with courage, challenging the status quo.<\/li>\n
- Being present, connecting with transparency, dignity and respect.<\/li>\n
- Delivering our very best in all we do, holding ourselves accountable for results.<\/li>\n
- We are performance driven, through the lens of humanity.<\/li>\n<\/ul>\n
Has high integrity LEADERSHIP who understands and meets the NEEDS of all its stakeholders, not just shareholders through its consistent practice and reinforcement of its high integrity vision and values.<\/p>\n
So who has the higher integrity culture Coca Cola or PepsiCo?<\/p>\n
Trust Across America has been measuring the corporate culture of public companies for over seven years through its FACTS Framework<\/a>. Unlike other culture surveys that rely heavily on employee input, FACTS (an acronym) measures the quantitative indicators or dimensions of high integrity- Financial stability, Accounting conservativeness, Corporate governance, Transparency and Sustainability. And in our analysis Pepsi wins. Out of the five indicators, PepsiCo scores significantly higher in three.<\/p>\n
While relying on employee surveys alone may be helpful in measuring culture, surveys don’t tell the full story and can be easily gamed. In fact, in the case of Coke and Pepsi, their Glassdoor reviews, for example, are almost identical.<\/p>\n
Why should a high integrity culture matter?<\/p>\n
In our ongoing research at Trust Across America<\/a>, all signs point to high integrity cultures being more profitable. To all those companies whose leaders think culture is soft, intangible, immeasurable and\/or doesn\u2019t matter, you are ignoring the FACTS at your own risk. And perhaps that’s why Pepsi scores higher than Coke. It may boil down to Indra Nooyi’s leadership priorities.<\/p>\n
You can read more about our Corporate Integrity Monitor findings at this link<\/a>.<\/p>\n
![\"\"](\"http:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/Monitor-Masthead-300x49.jpg\")
<\/a><\/p>\nBarbara Brooks Kimmel\u00a0is the CEO and Cofounder of\u00a0Trust Across America-Trust Around the World<\/a><\/strong>\u00a0whose mission is to help organizations build trust. She also runs the world’s largest global\u00a0Trust Alliance<\/a><\/strong>\u00a0and is the editor of the award- winning\u00a0TRUST INC.<\/a><\/strong>\u00a0book series. In 2017 she was named a Fellow of the Governance & Accountability Institute, and in 2012 she was recognized as one of \u201c25 Women who are Changing the World\u201d by Good Business International.\u00a0<\/em>She holds a BA in International Affairs from Lafayette College and an MBA from Baruch at the City University of NY.<\/em><\/p>\n
For more information visit our website at www.trustacrossamerica.com<\/a> or contact Barbara Brooks Kimmel, CEO and Cofounder<\/p>\n
Barbara@trustacrossamerica.com<\/a><\/p>\n
You may also join our Constant Contact mailing list<\/a>\u00a0for updates on our progress.<\/p>\n
![\"\"](\"http:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/TrustInccover313-200x300.jpg\")
<\/a><\/p>\nPurchase our books at this link<\/a><\/p>\n
Copyright 2017, Next Decade, Inc.<\/p>\n
<\/p>\n
<\/p>\n