<\/a><\/p>\n
Question:<\/strong> If elevating organizational trust improves profitability, what stops senior executives from placing trust at the top of every business agenda?<\/p>\n Possible Answers:<\/strong><\/p>\n I recently posed the following questions to two senior executives at Fortune 500 companies:<\/p>\n Question #1:<\/strong> \u00a0How is the level of trust in your organization?<\/p>\n Question #2:<\/strong> How do you know?<\/p>\n Note:<\/em> I call this the “shareholder value” answer.<\/p>\n Note:<\/em> I call this the “corporate window dressing” answer.<\/p>\n Ask almost any C-Suite executive these two questions and\u00a0most likely you will get a similar answer.<\/p>\n \u00a0<\/strong>Now let’s take a deeper dive<\/strong><\/p>\n Executive #1 works for one of the largest health insurers in the world. Over 500 employees posted the following comments on Glassdoor.com<\/a>. Overall, the employees rate the company a 3 out of 5.<\/p>\n Executive #2 works for one of the world’s largest pharmaceutical companies. Let’s see what over 200 employees have to say about their work experience. Overall, the employees rate the company a 3 out of 5.<\/p>\n Do these sound like “high trust” companies to you? Do perceptions match reality?<\/p>\n Trust Across America has been researching and measuring the trustworthiness of the 1500 largest US public companies for almost eight years via it\u2019s FACTS\u00ae Framework<\/a>.\u00a0This, by order of magnitude, is the most comprehensive and fact-based ongoing study on this subject. We analyze quarterly and rank order by company, sector and market capitalization. We are particularly interested in tracking individual companies and sector trends over time.<\/p>\n <\/p>\n While Trust Across America continues to make the business case for trust<\/a>, it remains quite common for perceptions of organizational trustworthiness to remain misaligned with reality. Most times, the trust \u201cwake up call\u201d and the residual fallout unfortunately occur AFTER a crisis, and as a direct result of a blatant abuse of stakeholder trust. Just ask Wells Fargo, Mylan and Volkswagen.<\/p>\n It’s a lost opportunity when business leaders wear their trust blinders while the evidence mounts not\u00a0only\u00a0for the\u00a0business case but also\u00a0the financial one.\u00a0 Trust works.<\/p>\n Barbara Brooks Kimmel\u00a0is the CEO and Cofounder of\u00a0Trust Across America-Trust Around the World<\/a><\/strong>\u00a0whose mission is to help organizations build trust. She also runs the world’s largest global\u00a0Trust Alliance<\/a><\/strong>\u00a0and is the editor of the award- winning\u00a0TRUST INC.<\/a><\/strong>\u00a0book series. In 2017 she was named a Fellow of the Governance & Accountability Institute, and in 2012 she was recognized as one of \u201c25 Women who are Changing the World\u201d by Good Business International.\u00a0<\/em>She holds a BA in International Affairs from Lafayette College and an MBA from Baruch at the City University of NY.<\/em><\/p>\n For more information visit our website at www.trustacrossamerica.com<\/a> or contact Barbara Brooks Kimmel, CEO and Cofounder<\/p>\n Barbara@trustacrossamerica.com<\/a><\/p>\n You may also join our Constant Contact mailing list<\/a>\u00a0for updates on our progress.<\/p>\n Purchase our books at this link<\/a><\/p>\n Copyright 2017, Next Decade, Inc.<\/p>\n <\/p>\n <\/p>\n\n
\n
\n
\n
\n
\n
![\"\"](\"http:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/FACTS_slide-300x225.jpg\")
<\/a><\/p>\n![\"\"](\"http:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/TrustInccover313-200x300.jpg\")
<\/a><\/p>\n