{"id":3854,"date":"2018-03-25T09:10:51","date_gmt":"2018-03-25T13:10:51","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=3854"},"modified":"2018-03-25T09:10:51","modified_gmt":"2018-03-25T13:10:51","slug":"zuckerberg-breach-of-trust-not-so-fast","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=3854","title":{"rendered":"Zuckerberg Breach of Trust? Not so Fast!"},"content":{"rendered":"

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Did Mark Zuckerberg breach trust?\u00a0<\/strong><\/p>\n

Facebook won the “breach of trust award” last week, but was it justified?<\/p>\n

If you are a Facebook user, have you read the company’s data policy<\/a>? Perhaps doing so would have elevated your awareness of the risks involved in using this popular social media tool.<\/p>\n

Have you ever taken one of those free “silly” Facebook quizzes? Did you think they were being provided for your amusement, especially in cases where the user was paid to complete it?<\/p>\n

A recent opinion piece in the Washington Post raised the following points?<\/strong><\/p>\n

Those who enter the ecosystem of social networking should not suddenly be shocked that information is being shared.<\/em><\/p>\n

This transfer of data to a third party (Cambridge Analytica) broke Facebook\u2019s internal policies. In 2015, Facebook found out, removed the app and demanded the data be destroyed.\u00a0<\/em><\/p>\n

However, users must be realistic. Social media platforms are in business to share. Anyone who spends time browsing online will soon discover hidden sinews that connect each click.<\/em><\/p>\n

The Washington Post article can be read at this link<\/a>.<\/p>\n

I’m all for elevating trust and the first to admit that this example has me thinking twice.\u00a0Did Facebook make mistakes by not ensuring that the data was destroyed. Yes. But perhaps this was as much a learning experience for Mark Zuckerberg as it was for Facebook users. After all, no company (or leader) is perfect. Understanding the risks, maybe too much trust was extended by Facebook’s users.<\/p>\n

Did Zuckerberg breach trust? What do you think?<\/p>\n

Barbara Brooks Kimmel\u00a0is the CEO and Cofounder of\u00a0<\/em>Trust Across America-Trust Around the World<\/em><\/strong><\/a>\u00a0whose mission is to help organizations build trust. A former consultant to McKinsey & Company, she also runs the world’s largest global\u00a0<\/em>Trust Alliance<\/em><\/strong><\/a>\u00a0and is the editor of the award- winning\u00a0<\/em>TRUST INC.<\/em><\/strong><\/a>\u00a0book series. In 2017 she was named a Fellow of the Governance & Accountability Institute, and in 2012 she was recognized as one of \u201c25 Women who are Changing the World\u201d by Good Business International.\u00a0She holds a BA in International Affairs from Lafayette College and an MBA from Baruch at the City University of NY.<\/em><\/p>\n

For more information visit our website at www.trustacrossamerica.com <\/a><\/p>\n

or contact barbara@trustacrossamerica.com<\/a><\/p>\n

You may also join our Constant Contact mailing list<\/a>\u00a0for updates on our progress.<\/p>\n

Copyright (c) 2018, Next Decade, Inc.<\/p>\n

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