{"id":3941,"date":"2018-05-01T08:41:25","date_gmt":"2018-05-01T12:41:25","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=3941"},"modified":"2018-05-01T08:41:25","modified_gmt":"2018-05-01T12:41:25","slug":"why-most-companies-suck-at-trust","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=3941","title":{"rendered":"Why Most Companies Suck at Trust"},"content":{"rendered":"<p><a href=\"http:\/\/www.trustacrossamerica.com\/blog\/?attachment_id=2863\" rel=\"attachment wp-att-2863\"><img decoding=\"async\" loading=\"lazy\" class=\"size-thumbnail wp-image-2863 alignleft\" src=\"http:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/CET2-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>That&#8217;s a brash statement, but the facts are the facts. One of the most enlightening moments of my ten-year career leading\u00a0<a href=\"http:\/\/www.trustacrossamerica.com\">TAA-TAW<\/a> came early when a CEO of a large public company said to me &#8220;Trust, I never thought about it, but I like that word.&#8221; And that statement is why\u00a0most companies suck at trust.<\/p>\n<p>The daily news discussion of institutional breaches of trust should raise some eyebrows in Boards and C-Suites, but there is little evidence that it does. In public companies, the reasons why are rather simple. The Board and CEO are unwilling to adopt trust-building as a long-term strategy because it may, in the very short-term, impact:<\/p>\n<ul>\n<li>Quarterly earnings<\/li>\n<li>Wall Street &#8220;guidance&#8221;<\/li>\n<li>Shareholder value<\/li>\n<li>Their compensation and tenure<\/li>\n<\/ul>\n<p>And they are not willing to\u00a0sacrifice any of these, not even for one quarter.<\/p>\n<p>Some other reasons why leaders in both\u00a0public and private companies, suck at trust may include:<\/p>\n<ol>\n<li><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">They were appointed to their position for the wrong reasons. Former fraternity brothers and college lacrosse teammates don&#8217;t always make the best CEOs.<\/span><\/li>\n<li>They don&#8217;t know what matters to the people they lead, and some simply don&#8217;t care.<\/li>\n<li>Their well-written mission and vision statement is not practiced.\u00a0<em>We\u2019re committed to the highest standards of integrity, transparency, and principled performance. We do the right thing, in the right way, and hold ourselves accountable. <\/em>(Wells Fargo Vision and Values)<\/li>\n<li>Their legal and compliance team sets the ethical barometer, doing only what is &#8220;legal&#8221; as opposed to what is &#8220;right.&#8221;<\/li>\n<li>They believe that crisis repair is less costly than building long-term trust.\u00a0They will not speak publicly about their organization&#8217;s values, ethics, integrity or trust-building until after the breach.<\/li>\n<li>They have never set aside a budget for trust because it is mistakenly viewed as a soft skill.<\/li>\n<\/ol>\n<p>Industry is not destiny nor is any company perfect. But when the Board and the CEO suck at trust, the chances are that all the employees will too. That&#8217;s too bad for the company, especially since the business case for trust <a href=\"http:\/\/www.trustacrossamerica.com\/blog\/?cat=431\">continues to be proven<\/a>.<\/p>\n<p>If you are a Board member, director or CEO interested in elevating trust in your organization, please <a href=\"http:\/\/trustacrossamerica.com\/magazine.shtml\">read the latest issue of TRUST! Magazine.<\/a><\/p>\n<p>If you work in any organization of any size and are interested in elevating trust, please <a href=\"http:\/\/trustacrossamerica.com\/tap-into-trust.shtml\">read our recently released global TAP principles<\/a>. They are now available in 5 languages.<\/p>\n<p><em>Barbara Brooks Kimmel\u00a0is the CEO and Cofounder of\u00a0<\/em><a href=\"http:\/\/trustacrossamerica.com\/index.shtml\"><strong><em>Trust Across America-Trust Around the World<\/em><\/strong><\/a><em>\u00a0whose mission is to help organizations build trust. A former consultant to McKinsey &amp; Company, she also runs the world&#8217;s largest global\u00a0<\/em><a href=\"http:\/\/trustacrossamerica.com\/cgi-bin\/alliance.cgi\"><strong><em>Trust Alliance<\/em><\/strong><\/a><em>\u00a0and is the editor of the award- winning\u00a0<\/em><a href=\"http:\/\/trustacrossamerica.com\/order.shtml\"><strong><em>TRUST INC.<\/em><\/strong><\/a><em>\u00a0book series. In 2017 she was named a Fellow of the Governance &amp; Accountability Institute, and in 2012 she was recognized as one of \u201c25 Women who are Changing the World\u201d by Good Business International.\u00a0She holds a BA in International Affairs from Lafayette College and an MBA from Baruch at the City University of NY.<\/em><\/p>\n<p>For more information visit our website at <a href=\"http:\/\/www.trustacrossamerica.com\">www.trustacrossamerica.com <\/a><\/p>\n<p>or contact <a href=\"&#x6d;&#97;i&#x6c;&#x74;o:&#x62;&#97;r&#x62;&#x61;ra&#x40;&#116;r&#x75;&#x73;&#116;a&#x63;&#x72;o&#x73;&#x73;&#97;m&#x65;&#x72;ic&#x61;&#46;c&#x6f;&#x6d;\" class=\"autohyperlink\">&#x62;&#x61;&#114;ba&#x72;&#x61;&#x40;&#116;ru&#x73;&#x74;&#x61;&#99;ro&#x73;&#x73;&#x61;&#109;er&#x69;&#x63;&#x61;&#46;co&#x6d;<\/a><\/p>\n<p>Follow us on Twitter <a href=\"https:\/\/twitter.com\/BarbaraKimmel\">@BarbaraKimmel<\/a>\u00a0and <a href=\"https:\/\/twitter.com\/TapIntoTrust\">@TapIntoTrust<\/a><\/p>\n<p>You may also join our <a href=\"http:\/\/trustacrossamerica.com\/mailing-list.shtml\">Constant Contact mailing list<\/a>\u00a0for updates on our progress.<\/p>\n<p>Copyright (c) 2018, Next Decade, Inc.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-best-social-bookmark\"><ul class=\"socials\"><li class=\"oknotizie\"><a href=\"http:\/\/oknotizie.virgilio.it\/post.html.php?url=https:\/\/www.trustacrossamerica.com\/blog\/?p=3941&title=Why Most Companies Suck at Trust\" title=\"Share this on oknotizie\"> <\/a><\/li><li class=\"twitter\"><a href=\"http:\/\/twitter.com\/home?status=Why Most Companies Suck at Trust &raquo; https:\/\/www.trustacrossamerica.com\/blog\/?p=3941\" title=\"Share this on twitter\"> <\/a><\/li><li class=\"delicious\"><a href=\"http:\/\/del.icio.us\/post?url=https:\/\/www.trustacrossamerica.com\/blog\/?p=3941&title=Why Most Companies Suck at Trust\" title=\"Share this on del.icio.us\"> <\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Industry is not destiny nor is any company perfect. But when the Board and the CEO suck at trust, the chances are that all the employees will too. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[404,415,426,390,409,437,400],"tags":[],"_links":{"self":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3941"}],"collection":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3941"}],"version-history":[{"count":4,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3941\/revisions"}],"predecessor-version":[{"id":3945,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3941\/revisions\/3945"}],"wp:attachment":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}