{"id":4051,"date":"2018-10-17T06:46:13","date_gmt":"2018-10-17T10:46:13","guid":{"rendered":"https:\/\/www.trustacrossamerica.com\/blog\/?p=4051"},"modified":"2018-10-17T06:46:13","modified_gmt":"2018-10-17T10:46:13","slug":"press-release-how-trustworthy-is-america","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=4051","title":{"rendered":"Press Release: How Trustworthy is America?"},"content":{"rendered":"

\"\"<\/a>October 17, 2018: <\/strong><\/p>\n

Trust Across America-Trust Around the World announces the Country Trust Index<\/strong>™, the first ranking of national trustworthiness\u00a0<\/strong><\/p>\n

Today, the Carnegie Council is celebrating its 5th<\/sup> annual Global Ethics Day, with organizations, including TAA-TAW<\/a> joining forces to recognize ethics as an essential societal imperative.<\/p>\n

What better day to announce our new rankings, honoring countries that are putting their citizens first.<\/strong><\/p>\n

For almost ten years Trust Across America-Trust Around the World (TAA-TAW) has been tracking the trustworthiness of America\u2019s largest public companies through a proprietary ranking framework called FACTS\u00ae. The Framework measures companies on five indicators of trust using independent third party data. Companies do not know they are being ranked, nor do they participate in our analysis. We recently published<\/a> a 10th<\/sup> anniversary research report called \u201cTrust & Integrity in Corporate America 2018\u201d<\/strong> summarizing not only our findings, but those of over twenty major institutions who have been studying the impact of trust and ethics on business success.<\/p>\n

Piggybacking on the release of our 2018 Trust Alliance Principles (TAP)<\/a> this past spring TAA-TAW assembled a small global team of Trust Alliance members<\/a> to advise on creating a similar ranking system for countries, using FACTS\u00ae as the framework, and aggregating the most current data from reputable third party providers. We identified fourteen indicators of societal trustworthiness including corruption, competition, reputation, sustainability, economic freedom, healthcare and women\u2019s rights, to name just a few. The data was culled from global organizations including the World Bank, the Economist Intelligence Unit, The Heritage Foundation, The World Health Organization and Georgetown Institute for Women, Peace and Security. This comprehensive data collection and fact finding process allowed us to create the 2018 rankings. Almost seventy countries were analyzed with scores ranging from 66 to 1432. The lower the score, the higher the country ranked. Incomplete data precluded some countries from being included.<\/p>\n

Switzerland wins by a landslide scoring a \u201c66\u201d and making the \u201ctop five\u201d in ten of the fourteen categories. The country\u2019s lowest score was in healthcare, ranking #20. After Switzerland, the scores took a relatively steep drop. The \u201cTop 5\u201d countries are listed in descending order:<\/p>\n

    \n
  1. Switzerland<\/li>\n
  2. Norway<\/li>\n
  3. Denmark<\/li>\n
  4. Canada<\/li>\n
  5. Sweden<\/li>\n<\/ol>\n

    The United States ranks #20 with a total score of 369, and a relatively poor showing in reputation, healthcare and safety.<\/strong><\/p>\n

    Some of the countries trailing the Country Trust Index™ rankings include:<\/p>\n

    Saudi Arabia, Brazil, India, China, Russia and Nigeria.<\/p>\n

    While this index may reveal some surprises, similar to our FACTS\u00ae Framework ranking of public companies, it’s purpose is to highlight the \u201cbest in breed.\u201d Whether one is thinking about or discussing companies or countries, elevating trust and ethics is a win\/win for all stakeholders.<\/p>\n

    To view the full rankings please visit www.trustacrossamerica.com<\/a> and click on the \u201cResearch\u201d tab or access directly at\u00a0this link<\/a>.<\/p>\n

    Barbara Brooks Kimmel<\/b>\u00a0is an award-winning communications executive and the CEO and Cofounder of\u00a0Trust Across America-Trust Around the World<\/span><\/a>\u00a0whose mission is to help organizations build trust. A former consultant to McKinsey and many Fortune 500 CEOs and their firms, Barbara also runs the world\u2019s largest global\u00a0Trust Alliance<\/span><\/a>, and is the editor of the award-winning\u00a0TRUST INC.<\/span><\/a>\u00a0book series and\u00a0TRUST! Magazine<\/a>.\u00a0In 2012 she was named one of \u201c25 Women who are Changing the World\u201d by Good Business International, and in 2017 she became a Fellow of the Governance & Accountability Institute. Barbara holds a BA in International Affairs and an MBA. Don’t forget to TAP into Trust<\/a>!<\/p>\n

    For more information contact\u00a0barbara@trustacrossamerica.com<\/a><\/p>\n

    Copyright (c) 2018, Next Decade, Inc. All rights reserved.<\/p>\n