{"id":4255,"date":"2019-02-05T12:28:07","date_gmt":"2019-02-05T17:28:07","guid":{"rendered":"https:\/\/www.trustacrossamerica.com\/blog\/?p=4255"},"modified":"2019-02-05T12:28:07","modified_gmt":"2019-02-05T17:28:07","slug":"how-are-you-defining-trust-my-favorite-question","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=4255","title":{"rendered":"How are You Defining Trust? My Favorite Question…"},"content":{"rendered":"

\"\"<\/a><\/p>\n

 <\/p>\n

The trust “talk” is increasing in frequency and volume, and that’s a good thing. Or is it?<\/strong><\/p>\n

 <\/p>\n

At least leaders are thinking about it. Yet when it comes to defining trust, those same people are either getting stuck (at best) or using the word “trust” as a placeholder (at worst.) When trust is misdefined or misidentified, it not only gets diluted, but stakeholder cynicism quickly builds.\u00a0 If you choose to talk it, keep in mind that trust takes many forms, each with it own distinct definition. Make sure you are using the right one!<\/p>\n

Trust:<\/em>\u00a0<\/em>\u00a0(the noun)<\/p>\n

Trust:<\/em>\u00a0(the verb)<\/p>\n

Trustor:<\/em>\u00a0(noun)<\/p>\n

Trustee:<\/em>\u00a0(noun)<\/p>\n

Trustworthy:<\/em>\u00a0(adjective)<\/p>\n

Trusting:<\/em>\u00a0(gerund)<\/p>\n

Propensity to trust<\/em><\/p>\n

For those who want (or need) a refresher course, Charlie Green and I wrote this article,<\/a> complete with definitions (and much more,) almost 3 years ago. And if you want to see how you are doing in the “trust department,” we offer this brand new one-minute quiz<\/a>. How are you defining trust and how does your organization compare to others?<\/p>\n

Copyright 2019, Next Decade, Inc.<\/p>\n