{"id":4287,"date":"2019-03-05T09:34:57","date_gmt":"2019-03-05T14:34:57","guid":{"rendered":"https:\/\/www.trustacrossamerica.com\/blog\/?p=4287"},"modified":"2019-03-06T13:32:06","modified_gmt":"2019-03-06T18:32:06","slug":"easy-shortcut-to-trust-not-so-fast","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=4287","title":{"rendered":"Easy Shortcut to Trust? Not so Fast!"},"content":{"rendered":"<p><a href=\"https:\/\/www.trustacrossamerica.com\/blog\/?attachment_id=4290\" rel=\"attachment wp-att-4290\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-4290 alignleft\" src=\"https:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/Screen-Shot-2019-03-01-at-12.01.21-PM.png\" alt=\"\" width=\"353\" height=\"130\" srcset=\"https:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/Screen-Shot-2019-03-01-at-12.01.21-PM.png 1692w, https:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/Screen-Shot-2019-03-01-at-12.01.21-PM-300x110.png 300w, https:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/Screen-Shot-2019-03-01-at-12.01.21-PM-768x282.png 768w, https:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/Screen-Shot-2019-03-01-at-12.01.21-PM-1024x376.png 1024w, https:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/Screen-Shot-2019-03-01-at-12.01.21-PM-1200x441.png 1200w\" sizes=\"(max-width: 353px) 100vw, 353px\" \/><\/a><\/p>\n<p>In the words of Abraham Lincoln&#8230;.\u00a0<strong><em>You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time.<\/em> <\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>The same applies to trust. These commonly taken shortcuts to trust may fool some of your stakeholders, but won&#8217;t fool them all, and over time they may come back to haunt you.<\/p>\n<ul>\n<li>Narrowly defining trust in a way that suits the trustee. Brand loyalty, check the box sustainability, philanthropy, &#8220;feel good&#8221; CSR, blockchain solutions and data security are not trust. Neither are reputation, loyalty or transparency.<\/li>\n<li>Delegating trust to a motivational speaker instead of a subject matter expert.<\/li>\n<li>Paying for a &#8220;great workplace&#8221; award.<\/li>\n<li>Beefing up the legal and compliance staff.<\/li>\n<li>Making trust a PR campaign based on &#8220;talk&#8221; rather than action.<\/li>\n<\/ul>\n<p><strong>Do we really need more proof that shortcuts to elevating workplace trust do not work?<\/strong><\/p>\n<p>Take a look at the following data:<\/p>\n<p><span data-lucid-type=\"application\/vnd.lucid.text\" data-lucid-content=\"{&quot;t&quot;:&quot;Trust within an organization is essential to its success. But \\&quot;Global Generations 3.0\\&quot; research, released by Ernst &amp; Young, showed trust isn't a given. The survey of nearly 10,000 workers ages 19 to 68 in eight countries revealed that just 46% of employees placed \\&quot;a great deal of trust\\&quot; in their employer, and only 49% placed \\&quot;a great deal of trust\\&quot; in their manager or colleagues. June 2016 &quot;,&quot;m&quot;:[{&quot;s&quot;:0,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:1},{&quot;s&quot;:0,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:152},{&quot;s&quot;:0,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:152},{&quot;s&quot;:152,&quot;n&quot;:&quot;i&quot;,&quot;v&quot;:true,&quot;e&quot;:382},{&quot;s&quot;:152,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Oblique&quot;,&quot;e&quot;:382},{&quot;s&quot;:152,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:530,&quot;e&quot;:382},{&quot;s&quot;:0,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12,&quot;e&quot;:394},{&quot;s&quot;:0,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:394},{&quot;s&quot;:1,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:394},{&quot;s&quot;:382,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:394},{&quot;s&quot;:382,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:394},{&quot;s&quot;:1,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#444444ff&quot;,&quot;e&quot;:63},{&quot;s&quot;:85,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#444444ff&quot;,&quot;e&quot;:392},{&quot;s&quot;:392,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:394},{&quot;s&quot;:63,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:85}]}\">Trust within an organization is essential to its success. But &#8220;Global Generations 3.0&#8221; research, released by Ernst &amp; Young, showed trust isn&#8217;t a given. <em>The survey of nearly 10,000 workers ages 19 to 68 in eight countries revealed that just 46% of employees placed &#8220;a great deal of trust&#8221; in their employer, and only 49% placed &#8220;a great deal of trust&#8221; in their manager or colleagues.<\/em> June 2016 <\/span><\/p>\n<p><span data-lucid-type=\"application\/vnd.lucid.text\" data-lucid-content=\"{&quot;t&quot;:&quot;According to a new global study by BBMG and GlobeScan, \\&quot;Brand Purpose in Divided Times,\\&quot; net trust in global companies to act in the best interest of society is negative (-2). And for the first time since 2009, more consumers say they have punished companies for their behavior (28%) rather than rewarded them (26%), and the number of those who are punishing brands is up by 9 percentage points since 2013.\\n\\n&quot;,&quot;m&quot;:[{&quot;s&quot;:0,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12,&quot;e&quot;:408},{&quot;s&quot;:0,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:408},{&quot;s&quot;:0,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:408},{&quot;s&quot;:0,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:408},{&quot;s&quot;:0,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:56},{&quot;s&quot;:0,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:56},{&quot;s&quot;:56,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Oblique&quot;,&quot;e&quot;:86},{&quot;s&quot;:56,&quot;n&quot;:&quot;i&quot;,&quot;v&quot;:true,&quot;e&quot;:86},{&quot;s&quot;:56,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:530,&quot;e&quot;:86},{&quot;s&quot;:86,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:408},{&quot;s&quot;:86,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:408},{&quot;s&quot;:407,&quot;n&quot;:&quot;p&quot;,&quot;v&quot;:0.5}]}\">According to a new global study by BBMG and GlobeScan, &#8220;Brand Purpose in Divided Times,&#8221; <em>net trust in global companies to act in the best interest of society is negative (-2). And for the first time since 2009, more consumers say they have punished companies for their behavior (28%) rather than rewarded them (26%), and the number of those who are punishing brands is up by 9 percentage points since 2013.<\/em><\/span><\/p>\n<p><span data-lucid-type=\"application\/vnd.lucid.text\" data-lucid-content=\"{&quot;t&quot;:&quot;According to 2018 polling by the Public Affairs Council, only 7 percent of Americans believe that major company CEOs have high ethical standards, and only 9 percent have a very favorable opinion of major companies. Only 42 percent of Americans trust major companies to behave ethically, down from 47 percent last year.\\n&quot;,&quot;m&quot;:[{&quot;s&quot;:0,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:319},{&quot;s&quot;:0,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:319},{&quot;s&quot;:0,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12,&quot;e&quot;:319},{&quot;s&quot;:0,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:57},{&quot;s&quot;:0,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:57},{&quot;s&quot;:0,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#222222ff&quot;,&quot;e&quot;:214},{&quot;s&quot;:57,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Oblique&quot;,&quot;e&quot;:319},{&quot;s&quot;:57,&quot;n&quot;:&quot;i&quot;,&quot;v&quot;:true,&quot;e&quot;:319},{&quot;s&quot;:57,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:530,&quot;e&quot;:319},{&quot;s&quot;:214,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:215},{&quot;s&quot;:215,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#222222ff&quot;,&quot;e&quot;:318},{&quot;s&quot;:318,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:319}]}\">According to 2018 polling by the Public Affairs Council, <em>only 7 percent of Americans believe that major company CEOs have high ethical standards, and only 9 percent have a very favorable opinion of major companies. Only 42 percent of Americans trust major companies to behave ethically, down from 47 percent last year. <\/em><\/span><\/p>\n<p><span data-lucid-type=\"application\/vnd.lucid.text\" data-lucid-content=\"{&quot;t&quot;:&quot;Gallup\u2019s 2017 reports: A highly engaged workforce means the difference between a company that outperforms its competitors and one that fails to grow. And according to their recent State of the Global Workplace report, 85% of employees are not engaged or actively disengaged at work. The economic consequences of this global \\&quot;norm\\&quot; are approximately $7 trillion in lost productivity. Eighteen percent are actively disengaged (up from 2015) in their work and workplace, while 67% are \\&quot;not engaged.&quot;,&quot;m&quot;:[{&quot;s&quot;:0,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:496},{&quot;s&quot;:0,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12,&quot;e&quot;:496},{&quot;s&quot;:0,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:496},{&quot;s&quot;:0,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:496},{&quot;s&quot;:0,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:23},{&quot;s&quot;:0,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:23},{&quot;s&quot;:23,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Oblique&quot;,&quot;e&quot;:149},{&quot;s&quot;:23,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:530,&quot;e&quot;:149},{&quot;s&quot;:23,&quot;n&quot;:&quot;i&quot;,&quot;v&quot;:true,&quot;e&quot;:149},{&quot;s&quot;:149,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:181},{&quot;s&quot;:149,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:181},{&quot;s&quot;:181,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Oblique&quot;,&quot;e&quot;:210},{&quot;s&quot;:181,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:530,&quot;e&quot;:210},{&quot;s&quot;:181,&quot;n&quot;:&quot;i&quot;,&quot;v&quot;:true,&quot;e&quot;:210},{&quot;s&quot;:210,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:219},{&quot;s&quot;:210,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:219},{&quot;s&quot;:219,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Oblique&quot;,&quot;e&quot;:496},{&quot;s&quot;:219,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:530,&quot;e&quot;:496},{&quot;s&quot;:219,&quot;n&quot;:&quot;i&quot;,&quot;v&quot;:true,&quot;e&quot;:496}]}\">Gallup\u2019s 2017 reports: <em>A highly engaged workforce means the difference between a company that outperforms its competitors and one that fails to grow. And according to their recent State of the Global Workplace report, 85% of employees are not engaged or actively disengaged at work. The economic consequences of this global &#8220;norm&#8221; are approximately $7 trillion in lost productivity. Eighteen percent are actively disengaged (up from 2015) in their work and workplace, while 67% are &#8220;not engaged.<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Building a &#8220;principled culture&#8221; of high trust and ethics is not difficult. It simply requires leadership buy-in, and a bit of vulnerability. High priced quick fixes might fool some of the people in the short-term, but in the long-term sustainable businesses are built on trust from the inside out, not the outside in.<\/p>\n<p>In our recently launched one minute (free and totally anonymous) diagnostic survey called &#8220;Building Trust One Principle at a Time,&#8221; we ask which of twelve universal trust principles (TAP) are weakest in your organization. At the end, respondents will see how their workplace compares to all others. Bringing this tool &#8220;in house&#8221; will provide enlightened leaders, teams and organizations with a baseline trust &#8220;temperature&#8221; from which to build long-term business health. Just tap on the <a href=\"http:\/\/www.trustacrossamerica.com\">Take our Quiz <\/a>button or <a href=\"https:\/\/www.surveymonkey.com\/r\/Trust-One-Principle\">go direct<\/a> to the Survey.<\/p>\n<p>If trust is the &#8220;new currency,&#8221; as some have recently claimed, the challenge will be to &#8220;get it right&#8221; by avoiding the shortcuts and embracing the solutions.<\/p>\n<p><b>Barbara Brooks Kimmel<\/b>\u00a0is an award-winning communications executive and the CEO and Cofounder of\u00a0<a href=\"http:\/\/trustacrossamerica.com\/index.shtml\"><span class=\"s1\">Trust Across America-Trust Around the World<\/span><\/a>\u00a0whose mission is to help organizations build trust. Barbara has consulted with many Fortune 500 CEOs and their firms, and also runs the world\u2019s largest global\u00a0<a href=\"http:\/\/trustacrossamerica.com\/cgi-bin\/alliance.cgi\"><span class=\"s1\">Trust Alliance . <\/span><\/a>She is\u00a0 the editor of the award-winning\u00a0<a href=\"http:\/\/trustacrossamerica.com\/order.shtml\"><span class=\"s1\">TRUST INC.<\/span><\/a>\u00a0book series and\u00a0<a href=\"http:\/\/trustacrossamerica.com\/magazine.shtml\">TRUST! Magazine<\/a>.\u00a0 Barbara holds a BA in International Affairs and an MBA.<\/p>\n<p>Copyright 2019, Next Decade, Inc.<\/p>\n<div class=\"wp-best-social-bookmark\"><ul class=\"socials\"><li class=\"oknotizie\"><a href=\"http:\/\/oknotizie.virgilio.it\/post.html.php?url=https:\/\/www.trustacrossamerica.com\/blog\/?p=4287&title=Easy Shortcut to Trust? Not so Fast!\" title=\"Share this on oknotizie\"> <\/a><\/li><li class=\"twitter\"><a href=\"http:\/\/twitter.com\/home?status=Easy Shortcut to Trust? Not so Fast! &raquo; https:\/\/www.trustacrossamerica.com\/blog\/?p=4287\" title=\"Share this on twitter\"> <\/a><\/li><li class=\"delicious\"><a href=\"http:\/\/del.icio.us\/post?url=https:\/\/www.trustacrossamerica.com\/blog\/?p=4287&title=Easy Shortcut to Trust? Not so Fast!\" title=\"Share this on del.icio.us\"> <\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>These commonly taken shortcuts to trust may fool some of your stakeholders, but won&#8217;t fool them all. And over time, they may come back to haunt you.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[404,397,390,402,437],"tags":[122,18,13,11,144,136,116,5],"_links":{"self":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4287"}],"collection":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4287"}],"version-history":[{"count":8,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4287\/revisions"}],"predecessor-version":[{"id":4297,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4287\/revisions\/4297"}],"wp:attachment":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}