{"id":4328,"date":"2019-03-26T09:43:05","date_gmt":"2019-03-26T13:43:05","guid":{"rendered":"https:\/\/www.trustacrossamerica.com\/blog\/?p=4328"},"modified":"2019-03-26T10:19:34","modified_gmt":"2019-03-26T14:19:34","slug":"trust-social-purpose-and-csr","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=4328","title":{"rendered":"Trust, Social Purpose and CSR"},"content":{"rendered":"<p><a href=\"https:\/\/www.trustacrossamerica.com\/blog\/?attachment_id=4332\" rel=\"attachment wp-att-4332\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-4332 alignleft\" src=\"https:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/AIM-Towards-Trust-1.jpeg\" alt=\"\" width=\"212\" height=\"274\" srcset=\"https:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/AIM-Towards-Trust-1.jpeg 612w, https:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/AIM-Towards-Trust-1-232x300.jpeg 232w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>In a recent GreenBiz article the author asks\u00a0\u00a0<a href=\"https:\/\/www.greenbiz.com\/article\/end-corporate-social-responsibility\">Is This the End of Corporate Social Responsibility<\/a>? Apparently CSR doesn&#8217;t &#8220;cut it anymore&#8221; and companies are now turning to the creation of social purposes or missions as &#8220;the reason for the company&#8217;s existence.&#8221; Sounds promising except for that one &#8220;big elephant in the room.&#8221;\u00a0 Can you name it?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Study after study show that low stakeholder trust continues to drag down most companies, even ten years &#8220;post financial crisis.&#8221;<\/strong><\/p>\n<ul>\n<li><span data-lucid-type=\"application\/vnd.lucid.text\" data-lucid-content=\"{&quot;t&quot;:&quot;only 7 percent of Americans believe that major company CEOs have high ethical standards&quot;,&quot;m&quot;:[{&quot;s&quot;:0,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:87},{&quot;s&quot;:0,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:87},{&quot;s&quot;:0,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12,&quot;e&quot;:87},{&quot;s&quot;:0,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#222222ff&quot;,&quot;e&quot;:87},{&quot;s&quot;:0,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Oblique&quot;,&quot;e&quot;:87},{&quot;s&quot;:0,&quot;n&quot;:&quot;i&quot;,&quot;v&quot;:true,&quot;e&quot;:87},{&quot;s&quot;:0,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:530,&quot;e&quot;:87}]}\"><em>Only 7 percent of Americans believe that major company CEOs have high ethical standards.<\/em> <strong>Public Affairs Council<\/strong><\/span><\/li>\n<li><span data-lucid-type=\"application\/vnd.lucid.text\" data-lucid-content=\"{&quot;t&quot;:&quot;only a minority of millennials believe businesses behave ethically&quot;,&quot;m&quot;:[{&quot;s&quot;:0,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;p&quot;,&quot;v&quot;:1.0833333333333333},{&quot;s&quot;:0,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:66},{&quot;s&quot;:0,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12,&quot;e&quot;:66},{&quot;s&quot;:0,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:66},{&quot;s&quot;:0,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:66},{&quot;s&quot;:0,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Oblique&quot;,&quot;e&quot;:66},{&quot;s&quot;:0,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:530,&quot;e&quot;:66},{&quot;s&quot;:0,&quot;n&quot;:&quot;i&quot;,&quot;v&quot;:true,&quot;e&quot;:66}]}\"><em>Only a minority of millennials believe businesses behave ethically.<\/em> <strong>Deloitte<\/strong><\/span><\/li>\n<li><span data-lucid-type=\"application\/vnd.lucid.text\" data-lucid-content=\"{&quot;t&quot;:&quot;85% of employees are not engaged or actively disengaged at work&quot;,&quot;m&quot;:[{&quot;s&quot;:0,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:63},{&quot;s&quot;:0,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12,&quot;e&quot;:63},{&quot;s&quot;:0,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:63},{&quot;s&quot;:0,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:63},{&quot;s&quot;:0,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Oblique&quot;,&quot;e&quot;:63},{&quot;s&quot;:0,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:530,&quot;e&quot;:63},{&quot;s&quot;:0,&quot;n&quot;:&quot;i&quot;,&quot;v&quot;:true,&quot;e&quot;:63}]}\"><em>85% of employees are not engaged or actively disengaged at work.<\/em> <strong>Gallup<\/strong><\/span><\/li>\n<li><span data-lucid-type=\"application\/vnd.lucid.text\" data-lucid-content=\"{&quot;t&quot;:&quot;just 46% of employees placed \\&quot;a great deal of trust\\&quot; in their employer, and only 49% placed \\&quot;a great deal of trust\\&quot; in their manager or colleagues. J&quot;,&quot;m&quot;:[{&quot;s&quot;:0,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;i&quot;,&quot;v&quot;:true,&quot;e&quot;:147},{&quot;s&quot;:0,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Oblique&quot;,&quot;e&quot;:147},{&quot;s&quot;:0,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:530,&quot;e&quot;:147},{&quot;s&quot;:0,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12,&quot;e&quot;:149},{&quot;s&quot;:0,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:149},{&quot;s&quot;:0,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:149},{&quot;s&quot;:147,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:149},{&quot;s&quot;:147,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:149},{&quot;s&quot;:0,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#444444ff&quot;,&quot;e&quot;:149}]}\"><em>Just 46% of employees placed &#8220;a great deal of trust&#8221; in their employer, and only 49% placed &#8220;a great deal of trust&#8221; in their manager or colleagues.<\/em> <strong>Ernst &amp; Young<\/strong><\/span><\/li>\n<li><span data-lucid-type=\"application\/vnd.lucid.text\" data-lucid-content=\"{&quot;t&quot;:&quot;or the first time in the six years the gauge has been reported, the US has dropped out of the \u201cTop 10\u201d countries for innovation. &quot;,&quot;m&quot;:[{&quot;s&quot;:0,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:131},{&quot;s&quot;:0,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:131},{&quot;s&quot;:0,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12,&quot;e&quot;:131},{&quot;s&quot;:0,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:131},{&quot;s&quot;:0,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:131},{&quot;s&quot;:0,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:131}]}\"><em>For the first time in the six years the gauge has been reported, the US has dropped out of the \u201cTop 10\u201d countries for innovation.<\/em><strong> Bloomberg<\/strong><\/span><\/li>\n<\/ul>\n<p>Developing social purpose and mission is NOT going to fix what is wrong inside organizations.\u00a0 We call these &#8220;perception of trust&#8221; fixes as opposed to authentic trustworthiness. The first is built from the outside in, while the latter is a more difficult inside out endeavor.\u00a0 Focusing on social purpose before trust is like putting a clean shirt on a dirty body. And other than an &#8220;easy fix&#8221; that gives marketing and PR something to talk about, it makes little sense.<\/p>\n<p><span data-lucid-type=\"application\/vnd.lucid.text\" data-lucid-content=\"{&quot;t&quot;:&quot;When integrity and trust are considered tangible assets and a business imperative, the following results are achieved: \\nEmployees are more engaged and retention increases \\nInnovation is higher and occurs more quickly \\nTeams are more cohesive and decisions are made faster\\nTransparency and communication improve\\nCosts decrease and profitability increases.\\n\\nAnd the opposite occurs when integrity and trust are low.\\n&quot;,&quot;m&quot;:[{&quot;s&quot;:0,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;p&quot;,&quot;v&quot;:1},{&quot;s&quot;:0,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:414},{&quot;s&quot;:0,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:414},{&quot;s&quot;:0,&quot;n&quot;:&quot;b&quot;,&quot;v&quot;:true,&quot;e&quot;:119},{&quot;s&quot;:0,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:3145,&quot;e&quot;:119},{&quot;s&quot;:0,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Bold&quot;,&quot;e&quot;:119},{&quot;s&quot;:0,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12,&quot;e&quot;:414},{&quot;s&quot;:119,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:414},{&quot;s&quot;:119,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:414},{&quot;s&quot;:119,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:414},{&quot;s&quot;:120,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:120,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:120,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:120,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:120,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:172,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:172,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:172,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:172,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:172,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:218,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:218,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:218,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:218,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:218,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:272,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:272,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:272,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:272,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:272,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:311,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:355,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:355,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:356,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:356,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;}]}\">When business leaders treat trust as a tangible asset and a business imperative, the following results are achieved: <\/span><\/p>\n<ul>\n<li><span data-lucid-type=\"application\/vnd.lucid.text\" data-lucid-content=\"{&quot;t&quot;:&quot;When integrity and trust are considered tangible assets and a business imperative, the following results are achieved: \\nEmployees are more engaged and retention increases \\nInnovation is higher and occurs more quickly \\nTeams are more cohesive and decisions are made faster\\nTransparency and communication improve\\nCosts decrease and profitability increases.\\n\\nAnd the opposite occurs when integrity and trust are low.\\n&quot;,&quot;m&quot;:[{&quot;s&quot;:0,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;p&quot;,&quot;v&quot;:1},{&quot;s&quot;:0,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:414},{&quot;s&quot;:0,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:414},{&quot;s&quot;:0,&quot;n&quot;:&quot;b&quot;,&quot;v&quot;:true,&quot;e&quot;:119},{&quot;s&quot;:0,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:3145,&quot;e&quot;:119},{&quot;s&quot;:0,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Bold&quot;,&quot;e&quot;:119},{&quot;s&quot;:0,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12,&quot;e&quot;:414},{&quot;s&quot;:119,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:414},{&quot;s&quot;:119,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:414},{&quot;s&quot;:119,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:414},{&quot;s&quot;:120,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:120,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:120,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:120,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:120,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:172,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:172,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:172,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:172,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:172,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:218,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:218,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:218,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:218,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:218,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:272,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:272,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:272,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:272,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:272,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:311,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:355,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:355,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:356,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:356,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;}]}\">Employees are more engaged and retention increases <\/span><\/li>\n<li><span data-lucid-type=\"application\/vnd.lucid.text\" data-lucid-content=\"{&quot;t&quot;:&quot;When integrity and trust are considered tangible assets and a business imperative, the following results are achieved: \\nEmployees are more engaged and retention increases \\nInnovation is higher and occurs more quickly \\nTeams are more cohesive and decisions are made faster\\nTransparency and communication improve\\nCosts decrease and profitability increases.\\n\\nAnd the opposite occurs when integrity and trust are low.\\n&quot;,&quot;m&quot;:[{&quot;s&quot;:0,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;p&quot;,&quot;v&quot;:1},{&quot;s&quot;:0,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:414},{&quot;s&quot;:0,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:414},{&quot;s&quot;:0,&quot;n&quot;:&quot;b&quot;,&quot;v&quot;:true,&quot;e&quot;:119},{&quot;s&quot;:0,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:3145,&quot;e&quot;:119},{&quot;s&quot;:0,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Bold&quot;,&quot;e&quot;:119},{&quot;s&quot;:0,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12,&quot;e&quot;:414},{&quot;s&quot;:119,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:414},{&quot;s&quot;:119,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:414},{&quot;s&quot;:119,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:414},{&quot;s&quot;:120,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:120,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:120,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:120,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:120,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:172,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:172,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:172,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:172,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:172,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:218,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:218,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:218,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:218,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:218,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:272,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:272,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:272,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:272,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:272,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:311,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:355,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:355,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:356,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:356,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;}]}\">Innovation is higher and occurs more quickly <\/span><\/li>\n<li><span data-lucid-type=\"application\/vnd.lucid.text\" data-lucid-content=\"{&quot;t&quot;:&quot;When integrity and trust are considered tangible assets and a business imperative, the following results are achieved: \\nEmployees are more engaged and retention increases \\nInnovation is higher and occurs more quickly \\nTeams are more cohesive and decisions are made faster\\nTransparency and communication improve\\nCosts decrease and profitability increases.\\n\\nAnd the opposite occurs when integrity and trust are low.\\n&quot;,&quot;m&quot;:[{&quot;s&quot;:0,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;p&quot;,&quot;v&quot;:1},{&quot;s&quot;:0,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:414},{&quot;s&quot;:0,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:414},{&quot;s&quot;:0,&quot;n&quot;:&quot;b&quot;,&quot;v&quot;:true,&quot;e&quot;:119},{&quot;s&quot;:0,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:3145,&quot;e&quot;:119},{&quot;s&quot;:0,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Bold&quot;,&quot;e&quot;:119},{&quot;s&quot;:0,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12,&quot;e&quot;:414},{&quot;s&quot;:119,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:414},{&quot;s&quot;:119,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:414},{&quot;s&quot;:119,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:414},{&quot;s&quot;:120,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:120,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:120,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:120,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:120,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:172,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:172,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:172,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:172,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:172,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:218,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:218,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:218,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:218,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:218,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:272,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:272,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:272,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:272,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:272,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:311,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:355,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:355,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:356,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:356,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;}]}\">Teams are more cohesive and decisions are made faster <\/span><\/li>\n<li><span data-lucid-type=\"application\/vnd.lucid.text\" data-lucid-content=\"{&quot;t&quot;:&quot;When integrity and trust are considered tangible assets and a business imperative, the following results are achieved: \\nEmployees are more engaged and retention increases \\nInnovation is higher and occurs more quickly \\nTeams are more cohesive and decisions are made faster\\nTransparency and communication improve\\nCosts decrease and profitability increases.\\n\\nAnd the opposite occurs when integrity and trust are low.\\n&quot;,&quot;m&quot;:[{&quot;s&quot;:0,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;p&quot;,&quot;v&quot;:1},{&quot;s&quot;:0,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:414},{&quot;s&quot;:0,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:414},{&quot;s&quot;:0,&quot;n&quot;:&quot;b&quot;,&quot;v&quot;:true,&quot;e&quot;:119},{&quot;s&quot;:0,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:3145,&quot;e&quot;:119},{&quot;s&quot;:0,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Bold&quot;,&quot;e&quot;:119},{&quot;s&quot;:0,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12,&quot;e&quot;:414},{&quot;s&quot;:119,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:414},{&quot;s&quot;:119,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:414},{&quot;s&quot;:119,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:414},{&quot;s&quot;:120,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:120,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:120,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:120,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:120,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:172,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:172,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:172,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:172,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:172,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:218,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:218,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:218,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:218,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:218,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:272,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:272,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:272,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:272,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:272,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:311,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:355,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:355,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:356,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:356,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;}]}\">Transparency and communication improve<\/span><\/li>\n<li><span data-lucid-type=\"application\/vnd.lucid.text\" data-lucid-content=\"{&quot;t&quot;:&quot;When integrity and trust are considered tangible assets and a business imperative, the following results are achieved: \\nEmployees are more engaged and retention increases \\nInnovation is higher and occurs more quickly \\nTeams are more cohesive and decisions are made faster\\nTransparency and communication improve\\nCosts decrease and profitability increases.\\n\\nAnd the opposite occurs when integrity and trust are low.\\n&quot;,&quot;m&quot;:[{&quot;s&quot;:0,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;p&quot;,&quot;v&quot;:1},{&quot;s&quot;:0,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:414},{&quot;s&quot;:0,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:414},{&quot;s&quot;:0,&quot;n&quot;:&quot;b&quot;,&quot;v&quot;:true,&quot;e&quot;:119},{&quot;s&quot;:0,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:3145,&quot;e&quot;:119},{&quot;s&quot;:0,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Bold&quot;,&quot;e&quot;:119},{&quot;s&quot;:0,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12,&quot;e&quot;:414},{&quot;s&quot;:119,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:414},{&quot;s&quot;:119,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:414},{&quot;s&quot;:119,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:414},{&quot;s&quot;:120,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:120,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:120,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:120,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:120,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:172,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:172,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:172,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:172,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:172,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:218,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:218,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:218,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:218,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:218,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:272,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:272,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:272,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:272,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:272,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:311,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:355,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:355,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:356,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:356,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;}]}\">Costs decrease and profitability increases<\/span><\/li>\n<\/ul>\n<p><span data-lucid-type=\"application\/vnd.lucid.text\" data-lucid-content=\"{&quot;t&quot;:&quot;When integrity and trust are considered tangible assets and a business imperative, the following results are achieved: \\nEmployees are more engaged and retention increases \\nInnovation is higher and occurs more quickly \\nTeams are more cohesive and decisions are made faster\\nTransparency and communication improve\\nCosts decrease and profitability increases.\\n\\nAnd the opposite occurs when integrity and trust are low.\\n&quot;,&quot;m&quot;:[{&quot;s&quot;:0,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;p&quot;,&quot;v&quot;:1},{&quot;s&quot;:0,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:414},{&quot;s&quot;:0,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:414},{&quot;s&quot;:0,&quot;n&quot;:&quot;b&quot;,&quot;v&quot;:true,&quot;e&quot;:119},{&quot;s&quot;:0,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:3145,&quot;e&quot;:119},{&quot;s&quot;:0,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Bold&quot;,&quot;e&quot;:119},{&quot;s&quot;:0,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12,&quot;e&quot;:414},{&quot;s&quot;:119,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:414},{&quot;s&quot;:119,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:414},{&quot;s&quot;:119,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:414},{&quot;s&quot;:120,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:120,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:120,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:120,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:120,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:172,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:172,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:172,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:172,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:172,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:218,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:218,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:218,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:218,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:218,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:272,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:272,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:272,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:272,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:272,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:311,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:311,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:355,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:355,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:356,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:356,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;}]}\">And the opposite occurs when they don&#8217;t, which is where most organizations find themselves today. A s<\/span>ocial purpose and mission will not fix low trust. It&#8217;s up to leadership to decide when (and if) they are ready to address the &#8220;elephant in the room.&#8221; Delaying it doesn&#8217;t fix it.<\/p>\n<p>PS- Elevating trust is the best kept secret of many enlightened business leaders and it is giving them not only a head start, but a clear competitive advantage. For more information on how to build trust in your organization, please send a note to me at <a href=\"&#x6d;&#x61;&#105;lt&#x6f;&#x3a;&#x62;&#97;rb&#x61;&#x72;&#x61;&#64;tr&#x75;&#x73;&#x74;&#97;cr&#x6f;&#x73;&#x73;&#97;me&#x72;&#x69;&#x63;a.c&#x6f;&#x6d;\">&#x62;&#x61;&#x72;&#98;ara&#x40;&#x74;&#x72;&#x75;&#115;tac&#x72;&#x6f;&#x73;&#115;&#97;mer&#x69;&#x63;&#x61;&#46;com<\/a>. We are running our trust diagnostic (AIM Towards Trust) for many teams and organizations and, depending on the results, providing further insights on how to fix the weaknesses.<\/p>\n<p><em>Barbara Brooks Kimmel\u00a0is the CEO and Cofounder of\u00a0<strong><a href=\"http:\/\/trustacrossamerica.com\/index.shtml\" target=\"_blank\" rel=\"noopener\">Trust Across America-Trust Around the World<\/a><\/strong>\u00a0whose mission is to help organizations build trust. She also runs the world&#8217;s largest global\u00a0<strong><a href=\"http:\/\/trustacrossamerica.com\/cgi-bin\/alliance.cgi\" target=\"_blank\" rel=\"noopener\">Trust Alliance<\/a><\/strong> and is the editor of the award winning\u00a0<strong><a href=\"http:\/\/trustacrossamerica.com\/order.shtml\" target=\"_blank\" rel=\"noopener\">TRUST INC.<\/a><\/strong>\u00a0book series. She holds a BA in International Affairs and an MBA.\u00a0<\/em><\/p>\n<p>Copyright 2019, Next Decade, Inc.<\/p>\n<div class=\"wp-best-social-bookmark\"><ul class=\"socials\"><li class=\"oknotizie\"><a href=\"http:\/\/oknotizie.virgilio.it\/post.html.php?url=https:\/\/www.trustacrossamerica.com\/blog\/?p=4328&title=Trust, Social Purpose and CSR\" title=\"Share this on oknotizie\"> <\/a><\/li><li class=\"twitter\"><a href=\"http:\/\/twitter.com\/home?status=Trust, Social Purpose and CSR &raquo; https:\/\/www.trustacrossamerica.com\/blog\/?p=4328\" title=\"Share this on twitter\"> <\/a><\/li><li class=\"delicious\"><a href=\"http:\/\/del.icio.us\/post?url=https:\/\/www.trustacrossamerica.com\/blog\/?p=4328&title=Trust, Social Purpose and CSR\" title=\"Share this on del.icio.us\"> <\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Developing social purpose and mission is NOT going to fix what is wrong inside organizations.\u00a0 We call these types of fixes &#8220;perception of trust&#8221; as opposed to authentic trustworthiness<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[450,45,390,402,437,447],"tags":[122,18,11,136,116,6,124],"_links":{"self":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4328"}],"collection":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4328"}],"version-history":[{"count":7,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4328\/revisions"}],"predecessor-version":[{"id":4337,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4328\/revisions\/4337"}],"wp:attachment":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}