{"id":4384,"date":"2019-05-14T12:29:35","date_gmt":"2019-05-14T16:29:35","guid":{"rendered":"https:\/\/www.trustacrossamerica.com\/blog\/?p=4384"},"modified":"2019-05-14T12:29:35","modified_gmt":"2019-05-14T16:29:35","slug":"3-misdirected-strategies-to-rebuild-trust","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=4384","title":{"rendered":"3 Misdirected Strategies to Rebuild Trust"},"content":{"rendered":"

\"\"<\/a>Taken from this week’s “Rebuilding Trust” headlines…<\/strong><\/p>\n

Facebook promises to rebuild trust via a “feel good” marketing campaign.<\/p>\n

Boeing hints that perhaps a name change is (not) in order.\u00a0There\u2019s been \u201cno discussion\u201d of a name change, Johndroe said, including dropping \u201cMax\u201d and referring to the jet family by product numbers such as 737-8.<\/p>\n

Danske Bank picks a new CEO and states, without details \u201cWe have a big task ahead of us in continuing to rebuild trust,\u201d Danske Bank Chairman Karsten Dybvad said in a statement.<\/p>\n

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Who is doling out all this misdirected advice? And what does rebuilding trust even mean?<\/strong><\/p>\n

Ad campaigns, name changes and new CEOs are not the solution. Trust is internal and interpersonal, and is built from the inside out. It is an intentional and holistic business strategy that is practiced and reinforced daily starting at the very top and impacting every stakeholder group. As we have seen with almost every corporate crisis in the past, putting a Band-Aid on the elephant in the room doesn’t heal the wound. It just covers it up.<\/p>\n

And why do these business leaders, and their respective “advisors” believe that trust was present in the past and now needs to be rebuilt? When was the last time trust building was a proactive agenda item at the Board level or in the C-Suite in any of these organizations? Until a deliberate acknowledgement is made that “perception of trust” is no replacement for trust itself, the “headlines” will repeat themselves, and the proposed solutions will not only be very costly, but ultimately lead nowhere. The crisis will blow over and it will be “business as usual.” No need to utter the “T” word again.<\/p>\n

For authentic leaders who want to build trust from the inside out, please visit our website<\/a> and read more about our new diagnostic, AIM Towards Trust.<\/p>\n

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Copyright 2019, Next Decade, Inc.<\/p>\n