{"id":4559,"date":"2019-12-10T09:16:41","date_gmt":"2019-12-10T14:16:41","guid":{"rendered":"https:\/\/www.trustacrossamerica.com\/blog\/?p=4559"},"modified":"2019-12-10T09:16:41","modified_gmt":"2019-12-10T14:16:41","slug":"trust-across-americas-10-ceo-trust-stories-2019","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=4559","title":{"rendered":"Trust Across America’s 10 CEO Trust Stories 2019"},"content":{"rendered":"

\"\"<\/a>Our 2020 Trust Insights<\/a>\u00a0series kicks off with the best trust-building stories of 2019.<\/strong><\/p>\n

As the year comes to an end, the news media routinely \u201ctreats us\u201d to the top “trust fails,” and 2019 is certainly no exception. This year we saw Boeing, Google, and the continuation of the Facebook trust saga take center stage.<\/p>\n

While media outlets hold fast to the belief that only \u201cbad news\u201d sells, Trust Across America-Trust Around the World was launched more than ten years ago, in part to tell the “good” stories that rarely get coverage.<\/p>\n

The following list is not about “feel good” PR, CEOs taking stands, philanthropy, \u201ccheck the box sustainability\u201d or a CSR project, but rather about high integrity leaders who understand the benefits that a long-term holistic trust-building strategy can have on their stakeholders.<\/p>\n

While this is not the first year running our year-end review, this one was particularly challenging. Finding ten “trust in action” stories wasn’t easy.\u00a0<\/span><\/p>\n

This diverse group of business leaders have gone beyond “talking trust” to sharing their strategy for building it.<\/strong><\/p>\n

The following list is presented alphabetically:<\/p>\n

Aron Ain, CEO Kronos<\/span><\/strong><\/p>\n

Aron builds trust<\/a> by focusing on “us” not “me.”<\/p>\n

Dr. Richard Baron, CEO of the American Board of Internal Medicine and the ABIM Foundation<\/span><\/strong><\/p>\n

Dr. Baron offers insights<\/a> on building trust with patients.<\/p>\n

Marc Benioff, co-CEO Salesforce<\/span><\/strong><\/p>\n

Marc considers trust<\/a> a company’s highest value and explains why.<\/p>\n

Anil Dash, CEO Glitch<\/span><\/strong><\/p>\n

Anil discusses<\/a> the role personal accountability plays in building trust.<\/p>\n

Hussein Fazal, CEO Snaptravel<\/span><\/strong><\/p>\n

Hussien finds common ground<\/a>, shares responsibility and prioritizes transparency to build trust.<\/p>\n

James Filsinger, CEO Yapta<\/span><\/strong><\/p>\n

James stresses<\/a> maintaining culture and rowing in the same direction.<\/p>\n

Fisk Johnson, CEO SC Johnson<\/span><\/strong><\/p>\n

Fisk is transparently sharing the ingredients<\/a> in his products so consumers know what they are buying.<\/p>\n

Beth Mooney, CEO KeyCorp<\/span><\/strong><\/p>\n

Beth is a strong advocate<\/a> for transparency, truth telling and a mission mindset.<\/p>\n

Brian Niccol, CEO Chipotle<\/span><\/strong><\/p>\n

Brian talks about<\/a> the new food safety culture at Chipotle to address customer trust.<\/p>\n

Rami Rahim, CEO Juniper Networks<\/span><\/strong><\/p>\n

Rami discusses building trust<\/a> as one of the 3 “Juniper Way” pillars<\/p>\n

Congratulations to all of these CEOs!<\/p>\n

Let\u2019s\u00a0work together<\/a>\u00a0to build more trust in 2020.<\/p>\n

 <\/p>\n

Barbara Brooks Kimmel\u00a0is the Founder of\u00a0<\/em>Trust Across America-Trust Around the World<\/a><\/em><\/strong>\u00a0whose mission is to help organizations build trust. She also runs the world\u2019s largest global\u00a0<\/em>Trust Alliance<\/a><\/em><\/strong>\u00a0and is the editor of the award-winning\u00a0<\/em>TRUST INC.<\/a><\/em><\/strong>\u00a0book series. Barbara holds a BA in International Affairs from Lafayette College and an MBA from Baruch at the City University of NY.<\/em><\/p>\n

For more information visit our website at\u00a0www.trustacrossamerica.com<\/a>\u00a0or contact Barbara Brooks Kimmel<\/a><\/p>\n

PS-<\/p>\n

Why aren’t more business leaders choosing to publicly share their stories?\u00a0 This could be attributed to one of several factors:<\/p>\n

    \n
  1. Trust is not believed to be a proactive business strategy<\/li>\n
  2. Trust is viewed as a soft skill or taken for granted, and low trust is not considered a risk<\/li>\n
  3. The crisis of the day takes priority<\/li>\n
  4. Only the CEO can “own” trust to communicate it effectively. It can’t be delegated.<\/li>\n<\/ol>\n

    You may also join our\u00a0Constant Contact mailing list<\/a>\u00a0for updates on our progress.<\/p>\n