{"id":4670,"date":"2020-02-25T07:36:46","date_gmt":"2020-02-25T12:36:46","guid":{"rendered":"https:\/\/www.trustacrossamerica.com\/blog\/?p=4670"},"modified":"2020-02-25T07:36:46","modified_gmt":"2020-02-25T12:36:46","slug":"trust-insights-week-8-barbara-brooks-kimmel","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=4670","title":{"rendered":"Trust Insights Week #8: Barbara Brooks Kimmel"},"content":{"rendered":"<p><em><a href=\"https:\/\/www.trustacrossamerica.com\/blog\/?attachment_id=4561\" rel=\"attachment wp-att-4561\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-4561 alignleft\" src=\"https:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/TAA_TrustAlliance_TrustInsights-Logo.jpg\" alt=\"\" width=\"103\" height=\"105\" srcset=\"https:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/TAA_TrustAlliance_TrustInsights-Logo.jpg 675w, https:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/TAA_TrustAlliance_TrustInsights-Logo-293x300.jpg 293w\" sizes=\"(max-width: 103px) 100vw, 103px\" \/><\/a><strong>The benefits of high trust are too numerous for leaders to continue to ignore<\/strong><\/em><strong>.<\/strong><\/p>\n<p>Barbara Brooks Kimmel, Founder Trust Across America-Trust Around the World<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Study after study confirms that over the long-term, high trust organizations outperform their low trust competitors. These are a few of the benefits:<\/p>\n<ul>\n<li>Elevated employee engagement and retention<\/li>\n<li>Reduced workplace stress<\/li>\n<li>Enhanced decision-making<\/li>\n<li>Innovative culture<\/li>\n<li>More accountability, transparency and communication<\/li>\n<li>Reduced costs<\/li>\n<\/ul>\n<p><strong>Why do most leaders choose to ignore trust or take it for granted?<\/strong><\/p>\n<p><span data-lucid-type=\"application\/vnd.lucid.text\" data-lucid-content=\"{&quot;t&quot;:&quot;ntegrity and trust are top down imperatives that regulation cannot provide. They are not Corporate Social Responsibility, compliance, human resources or leadership \u201cprograms\u201d but rather an intentional holistic business strategy adopted by leadership and practiced and reinforced daily. Vanishing are the days of low transparency, \u201cshort term\u201d thinking and maximization of shareholder value at the expense of other stakeholders. \\nAs trust breaches continue to make the headlines across many major institutions and societies across the globe, organizations that choose trust as an intentional strategy will continue to outperform their peers. &quot;,&quot;m&quot;:[{&quot;s&quot;:0,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;a&quot;,&quot;v&quot;:&quot;left&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:643},{&quot;s&quot;:0,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:643},{&quot;s&quot;:0,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:643},{&quot;s&quot;:0,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:643},{&quot;s&quot;:0,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:643},{&quot;s&quot;:0,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12,&quot;e&quot;:643},{&quot;s&quot;:431,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;}]}\">The greatest challenges to elevating trust are the inability to delegate it, and having the right tools to fix it. Trust is a top down imperative that cannot be addressed via regulation and requires its own budget. It is not a Corporate Social Responsibility or &#8220;purpose&#8221; project, nor a compliance, human resources or marketing function, but rather an intentional business strategy adopted by leadership and practiced and reinforced daily. According to the Business Roundtable, v<\/span><span data-lucid-type=\"application\/vnd.lucid.text\" data-lucid-content=\"{&quot;t&quot;:&quot;ntegrity and trust are top down imperatives that regulation cannot provide. They are not Corporate Social Responsibility, compliance, human resources or leadership \u201cprograms\u201d but rather an intentional holistic business strategy adopted by leadership and practiced and reinforced daily. Vanishing are the days of low transparency, \u201cshort term\u201d thinking and maximization of shareholder value at the expense of other stakeholders. \\nAs trust breaches continue to make the headlines across many major institutions and societies across the globe, organizations that choose trust as an intentional strategy will continue to outperform their peers. &quot;,&quot;m&quot;:[{&quot;s&quot;:0,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;a&quot;,&quot;v&quot;:&quot;left&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:643},{&quot;s&quot;:0,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:643},{&quot;s&quot;:0,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:643},{&quot;s&quot;:0,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:643},{&quot;s&quot;:0,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:643},{&quot;s&quot;:0,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12,&quot;e&quot;:643},{&quot;s&quot;:431,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;}]}\">anishing are the days of low transparency, \u201cshort-term\u201d thinking and maximization of shareholder value at the expense of other stakeholders. And as low trust continues to make the headlines across the globe, organizations that choose trust as an intentional strategy will continue to outperform their peers. <\/span><\/p>\n<p><strong>Take a look at some of the more recent study results:<\/strong><\/p>\n<ul>\n<li><span data-lucid-type=\"application\/vnd.lucid.text\" data-lucid-content=\"{&quot;t&quot;:&quot;On average, Trust Across America's \u201cTop 10\\&quot; most trustworthy public companies have outperformed the S&amp;P 500 by over 25% annually since 2012 (June, 2018)\\n&quot;,&quot;m&quot;:[{&quot;s&quot;:0,&quot;n&quot;:&quot;a&quot;,&quot;v&quot;:&quot;center&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;b&quot;,&quot;v&quot;:true,&quot;e&quot;:153},{&quot;s&quot;:0,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Bold&quot;,&quot;e&quot;:153},{&quot;s&quot;:0,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:16,&quot;e&quot;:153},{&quot;s&quot;:0,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:153},{&quot;s&quot;:0,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:3145,&quot;e&quot;:152},{&quot;s&quot;:152,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:527,&quot;e&quot;:153},{&quot;s&quot;:152,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:153},{&quot;s&quot;:152,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:153}]}\">On average, Trust Across America&#8217;s (that&#8217;s us) annual \u201cTop 10&#8243; most trustworthy public companies have outperformed the S&amp;P 500 by over 25% since 2012 (June, 2018). <a href=\"https:\/\/trustacrossamerica.com\/documents\/index\/Return-Methodology.pdf\">This study <\/a>\u00a0has also been referenced by Gartner and in the Harvard Business Review.<\/span><\/li>\n<li><span data-lucid-type=\"application\/vnd.lucid.text\" data-lucid-content=\"{&quot;t&quot;:&quot;Salesforce Research (2018) surveyed over 6,700 consumers and business buyers globally to better understand the modern customer mindset. What do these new norms mean for companies that are vying for their business and their trust? Much of this experience is rooted in trust: 95% of customers say that if they trust a company, they\u2019re more likely to be loyal patrons.\\n\\n\\n\\nPwC's Global Consumer Insights Survey (2018) asked consumers which factors, other than price, influence their decision to shop at a particular retailer. More than one in three (35%) ranked \u2018trust in brand\u2019 as among their top three reasons.\\n\\n\u2028\\nA new study looking at workplace trust and the impact on employee wellbeing reveals that more than half (53%) of employees considered it to be a major factor in whether they stayed or left a company. The Bupa research found that nearly a quarter of UK employees (24 per cent) have left their company due to issues around trust.&quot;,&quot;m&quot;:[{&quot;s&quot;:0,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:939},{&quot;s&quot;:0,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12,&quot;e&quot;:939},{&quot;s&quot;:1,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:939},{&quot;s&quot;:0,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:609},{&quot;s&quot;:366,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:367,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:368,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:369,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:369,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:369,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:369,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:1,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:609},{&quot;s&quot;:1,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:609},{&quot;s&quot;:609,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Oblique&quot;,&quot;e&quot;:611},{&quot;s&quot;:609,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:530,&quot;e&quot;:611},{&quot;s&quot;:609,&quot;n&quot;:&quot;i&quot;,&quot;v&quot;:true,&quot;e&quot;:611},{&quot;s&quot;:611,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:939},{&quot;s&quot;:611,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:939},{&quot;s&quot;:611,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:612},{&quot;s&quot;:612,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:612,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:612,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:612,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;}]}\">Salesforce Research (2018) surveyed over 6,700 consumers and business buyers globally to better understand the modern customer mindset. 95% of customers say that if they trust a company, they\u2019re more likely to be loyal patrons. <\/span><\/li>\n<li><span data-lucid-type=\"application\/vnd.lucid.text\" data-lucid-content=\"{&quot;t&quot;:&quot;Salesforce Research (2018) surveyed over 6,700 consumers and business buyers globally to better understand the modern customer mindset. What do these new norms mean for companies that are vying for their business and their trust? Much of this experience is rooted in trust: 95% of customers say that if they trust a company, they\u2019re more likely to be loyal patrons.\\n\\n\\n\\nPwC's Global Consumer Insights Survey (2018) asked consumers which factors, other than price, influence their decision to shop at a particular retailer. More than one in three (35%) ranked \u2018trust in brand\u2019 as among their top three reasons.\\n\\n\u2028\\nA new study looking at workplace trust and the impact on employee wellbeing reveals that more than half (53%) of employees considered it to be a major factor in whether they stayed or left a company. The Bupa research found that nearly a quarter of UK employees (24 per cent) have left their company due to issues around trust.&quot;,&quot;m&quot;:[{&quot;s&quot;:0,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:939},{&quot;s&quot;:0,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12,&quot;e&quot;:939},{&quot;s&quot;:1,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:939},{&quot;s&quot;:0,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:609},{&quot;s&quot;:366,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:367,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:368,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:369,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:369,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:369,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:369,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:1,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:609},{&quot;s&quot;:1,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:609},{&quot;s&quot;:609,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Oblique&quot;,&quot;e&quot;:611},{&quot;s&quot;:609,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:530,&quot;e&quot;:611},{&quot;s&quot;:609,&quot;n&quot;:&quot;i&quot;,&quot;v&quot;:true,&quot;e&quot;:611},{&quot;s&quot;:611,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:939},{&quot;s&quot;:611,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:939},{&quot;s&quot;:611,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:612},{&quot;s&quot;:612,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:612,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:612,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:612,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;}]}\">PwC&#8217;s Global Consumer Insights Survey (2018) asked consumers which factors, other than price, influence their decision to shop at a particular retailer. More than one in three (35%) ranked \u2018trust in brand\u2019 as among their top three reasons. \u2028 <\/span><\/li>\n<li><span data-lucid-type=\"application\/vnd.lucid.text\" data-lucid-content=\"{&quot;t&quot;:&quot;Salesforce Research (2018) surveyed over 6,700 consumers and business buyers globally to better understand the modern customer mindset. What do these new norms mean for companies that are vying for their business and their trust? Much of this experience is rooted in trust: 95% of customers say that if they trust a company, they\u2019re more likely to be loyal patrons.\\n\\n\\n\\nPwC's Global Consumer Insights Survey (2018) asked consumers which factors, other than price, influence their decision to shop at a particular retailer. More than one in three (35%) ranked \u2018trust in brand\u2019 as among their top three reasons.\\n\\n\u2028\\nA new study looking at workplace trust and the impact on employee wellbeing reveals that more than half (53%) of employees considered it to be a major factor in whether they stayed or left a company. The Bupa research found that nearly a quarter of UK employees (24 per cent) have left their company due to issues around trust.&quot;,&quot;m&quot;:[{&quot;s&quot;:0,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:0,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:939},{&quot;s&quot;:0,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12,&quot;e&quot;:939},{&quot;s&quot;:1,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:939},{&quot;s&quot;:0,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:609},{&quot;s&quot;:366,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:367,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:368,&quot;n&quot;:&quot;ps&quot;,&quot;v&quot;:&quot;8z1FKcDPT~gR&quot;},{&quot;s&quot;:369,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:369,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:369,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;},{&quot;s&quot;:369,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:1,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:609},{&quot;s&quot;:1,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:609},{&quot;s&quot;:609,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Oblique&quot;,&quot;e&quot;:611},{&quot;s&quot;:609,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:530,&quot;e&quot;:611},{&quot;s&quot;:609,&quot;n&quot;:&quot;i&quot;,&quot;v&quot;:true,&quot;e&quot;:611},{&quot;s&quot;:611,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:939},{&quot;s&quot;:611,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:939},{&quot;s&quot;:611,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:612},{&quot;s&quot;:612,&quot;n&quot;:&quot;t&quot;,&quot;v&quot;:&quot;ul&quot;},{&quot;s&quot;:612,&quot;n&quot;:&quot;fl&quot;,&quot;v&quot;:36},{&quot;s&quot;:612,&quot;n&quot;:&quot;il&quot;,&quot;v&quot;:36},{&quot;s&quot;:612,&quot;n&quot;:&quot;l&quot;,&quot;v&quot;:&quot;auto&quot;}]}\">Another study looking at workplace trust and the impact on employee wellbeing reveals that more than half (53%) of employees considered it to be a major factor in whether they stayed or left a company. More research on the link between trust and wellness in this <a href=\"https:\/\/www.smartbrief.com\/original\/2020\/02\/building-healthy-workplace-goes-beyond-wellness\">recent SmartBrief article<\/a>.<\/span><\/li>\n<li>According to Gallup, when employees don&#8217;t trust organizational leadership, their chances of being engaged are one in 12. But when that trust is established, the chances of engagement skyrocket to better than one in two. That&#8217;s more than a six-fold increase.<\/li>\n<\/ul>\n<p><span data-lucid-type=\"application\/vnd.lucid.text\" data-lucid-content=\"{&quot;t&quot;:&quot;These studies are bolstered by analyses from dozens of other respected sources. Some short sighted business leaders may continue to challenge the \u201creturn on trust\u201d but the evidence is mounting. There is not only a business case but also a financial case for trust. &quot;,&quot;m&quot;:[{&quot;s&quot;:0,&quot;n&quot;:&quot;a&quot;,&quot;v&quot;:&quot;left&quot;},{&quot;s&quot;:0,&quot;n&quot;:&quot;c&quot;,&quot;v&quot;:&quot;#000000ff&quot;,&quot;e&quot;:265},{&quot;s&quot;:0,&quot;n&quot;:&quot;hl&quot;,&quot;v&quot;:&quot;#ffffffff&quot;,&quot;e&quot;:265},{&quot;s&quot;:0,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:30},{&quot;s&quot;:0,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12,&quot;e&quot;:30},{&quot;s&quot;:0,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:30},{&quot;s&quot;:0,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:30},{&quot;s&quot;:30,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12.8,&quot;e&quot;:31},{&quot;s&quot;:31,&quot;n&quot;:&quot;fid&quot;,&quot;v&quot;:533,&quot;e&quot;:265},{&quot;s&quot;:31,&quot;n&quot;:&quot;fc&quot;,&quot;v&quot;:&quot;Regular&quot;,&quot;e&quot;:265},{&quot;s&quot;:31,&quot;n&quot;:&quot;f&quot;,&quot;v&quot;:&quot;Droid Serif&quot;,&quot;e&quot;:265},{&quot;s&quot;:31,&quot;n&quot;:&quot;s&quot;,&quot;v&quot;:12,&quot;e&quot;:265}]}\">These references are bolstered by dozens of others. Short-sighted business leaders may continue to challenge the \u201creturn on trust\u201d but the evidence is mounting. There is not only a business case but also a financial case for trust.<\/span><\/p>\n<p><strong>How can leaders elevate trust proactively instead of addressing it after a crisis and playing catch up? <\/strong><\/p>\n<p>It requires moving beyond talk to acknowledgement followed by ownership and action. Late last year Trust Across America-Trust Around the World introduced a quick and simple survey tool called <a href=\"https:\/\/trustacrossamerica.com\/trust-diagnostics.shtml\">AIM Towards Trust<\/a> and <a href=\"https:\/\/trustacrossamerica.com\/workshops.shtml\">Workshop opportunities<\/a> for teams and organizations of all sizes and in any industry to begin a trust discussion and address the challenges that are holding back trust.\u00a0The survey has been successfully administered in dozens of teams, organizations and in advance of conferences and workshops. Readers interested in reviewing its various applications can\u00a0<a href=\"https:\/\/trustacrossamerica.com\/documents\/trust-diagnostics\/aim-uses.pdf\">learn more at this link<\/a>.<\/p>\n<p>Making the decision to elevate trust is not easy.\u00a0 It requires both introspection on the part of leadership and\u00a0<a href=\"https:\/\/www.investors.com\/news\/management\/leaders-and-success\/shortcomings-admit-gain-business-strength\/\">a certain amount of vulnerability<\/a>. Virtues like trust, the ones that really matter, must be treated as business imperatives for those who are seeking long-term success. Waiting for the inevitable crisis (most are the result of low trust) to make the old and tired PR speech, declaring that trust must be rebuilt may be the most popular choice, but as we have seen, it&#8217;s also the most expensive and least effective. Just ask Wells Fargo.<\/p>\n<p><strong><em>Barbara Brooks Kimmel is the Founder of Trust Across America-Trust Around the World. Now in its eleventh year, the mission is to help organizations build trust. <a href=\"http:\/\/www.trustacrossamerica.com\">That&#8217;s all we do.\u00a0<\/a><\/em><\/strong><\/p>\n<p>Copyright 2020, Next Decade, Inc.<\/p>\n<p><a href=\"https:\/\/www.trustacrossamerica.com\/blog\/?attachment_id=4676\" rel=\"attachment wp-att-4676\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4676\" src=\"https:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-02-15-at-8.29.55-AM.png\" alt=\"\" width=\"529\" height=\"205\" srcset=\"https:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-02-15-at-8.29.55-AM.png 2740w, https:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-02-15-at-8.29.55-AM-300x116.png 300w, https:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-02-15-at-8.29.55-AM-768x297.png 768w, https:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-02-15-at-8.29.55-AM-1024x396.png 1024w, https:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-02-15-at-8.29.55-AM-1200x464.png 1200w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-best-social-bookmark\"><ul class=\"socials\"><li class=\"oknotizie\"><a href=\"http:\/\/oknotizie.virgilio.it\/post.html.php?url=https:\/\/www.trustacrossamerica.com\/blog\/?p=4670&title=Trust Insights Week #8: Barbara Brooks Kimmel\" title=\"Share this on oknotizie\"> <\/a><\/li><li class=\"twitter\"><a href=\"http:\/\/twitter.com\/home?status=Trust Insights Week #8: Barbara Brooks Kimmel &raquo; https:\/\/www.trustacrossamerica.com\/blog\/?p=4670\" title=\"Share this on twitter\"> <\/a><\/li><li class=\"delicious\"><a href=\"http:\/\/del.icio.us\/post?url=https:\/\/www.trustacrossamerica.com\/blog\/?p=4670&title=Trust Insights Week #8: Barbara Brooks Kimmel\" title=\"Share this on del.icio.us\"> <\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Study after study confirms that over the long term, high trust organizations outperform their low trust competitors, yet most leaders choose to turn a blind eye and a deaf ear.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[390,409,454,400],"tags":[451,122,135,66,136],"_links":{"self":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4670"}],"collection":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4670"}],"version-history":[{"count":12,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4670\/revisions"}],"predecessor-version":[{"id":4684,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4670\/revisions\/4684"}],"wp:attachment":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}