{"id":4730,"date":"2020-04-21T08:44:44","date_gmt":"2020-04-21T12:44:44","guid":{"rendered":"https:\/\/www.trustacrossamerica.com\/blog\/?p=4730"},"modified":"2020-04-21T08:50:36","modified_gmt":"2020-04-21T12:50:36","slug":"trust-insights-week-16-barbara-brooks-kimmel","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=4730","title":{"rendered":"Trust Insights Week #16: Barbara Brooks Kimmel"},"content":{"rendered":"<p><a href=\"https:\/\/www.trustacrossamerica.com\/blog\/?attachment_id=4561\" rel=\"attachment wp-att-4561\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-4561 alignleft\" src=\"https:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/TAA_TrustAlliance_TrustInsights-Logo.jpg\" alt=\"\" width=\"138\" height=\"141\" srcset=\"https:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/TAA_TrustAlliance_TrustInsights-Logo.jpg 675w, https:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/TAA_TrustAlliance_TrustInsights-Logo-293x300.jpg 293w\" sizes=\"(max-width: 138px) 100vw, 138px\" \/><\/a><strong><em>While there are no shortcuts to trust, there are many work arounds.\u00a0<\/em><\/strong> Barbara Brooks Kimmel<\/p>\n<p>In the words of Abraham Lincoln&#8230;.\u00a0<strong><em>You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time.<\/em> <\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>The same applies to trust. Perhaps now, more than ever, leaders have a responsibility to their stakeholders to stop treating trust like an outcast soft skill, and start approaching low trust as a high risk. Trust is an essential organizational competency with tangible value, just like any other.<\/p>\n<p><strong>How many of these shortcuts to trust have you participated in or taken?<\/strong><\/p>\n<ul>\n<li>Misdefining trust in a way that suits organizational leadership and its advisors. A few examples: brand trust, check the box sustainability\/ESG, philanthropy, &#8220;feel good&#8221; CSR, and blockchain solutions are not trust. Neither is&#8221;purpose.&#8221;<\/li>\n<li>Engaging a &#8220;feel good&#8221; speaker, rather than holding a trust competency workshop with a trust subject matter expert.<\/li>\n<li>Paying to be designated as a &#8220;great workplace.&#8221;<\/li>\n<li>Hiring additional legal and compliance professionals.<\/li>\n<li>Creating a marketing campaign based on trust &#8220;talk&#8221; rather than action.<\/li>\n<\/ul>\n<p>Unfortunately, not a single one of these costly &#8220;perception of trust&#8221; shortcuts will elevate trust.<\/p>\n<p>Building a high trust organization is not difficult if trust is acknowledged as <strong>the outcome of principled behavior<\/strong>. It simply requires leadership buy-in, a solid trust-building framework, and a destination. High priced trust shortcuts might fool some of the people in the short-term, but in the long-term principled leaders build trust-based organizations from the inside out, not the outside in.<\/p>\n<p>Trust Across America-Trust Around the World, along with members of its Trust Alliance, offers both online and in-person <a href=\"https:\/\/trustacrossamerica.com\/workshops.shtml\">workshops<\/a> to help leaders, teams and organizations build their trust competency. These are <a href=\"https:\/\/trustacrossamerica.com\/documents\/trust-diagnostics\/aim-uses.pdf\">some samples<\/a> of recent engagements.<\/p>\n<p>Refer to the list of above and decide which you would rather do, build trust or work around it.<\/p>\n<p><b>Barbara Brooks Kimmel<\/b>\u00a0is an award-winning communications executive and the CEO and Cofounder of\u00a0<a href=\"http:\/\/trustacrossamerica.com\/index.shtml\"><span class=\"s1\">Trust Across America-Trust Around the World<\/span><\/a>\u00a0whose mission is to help organizations build trust. Barbara has consulted with many Fortune 500 CEOs and their firms, and also runs the world\u2019s largest global\u00a0<a href=\"http:\/\/trustacrossamerica.com\/cgi-bin\/alliance.cgi\"><span class=\"s1\">Trust Alliance .\u00a0<\/span><\/a>She is\u00a0 the editor of the award-winning\u00a0<a href=\"http:\/\/trustacrossamerica.com\/order.shtml\"><span class=\"s1\">TRUST INC.<\/span><\/a>\u00a0book series and\u00a0<a href=\"http:\/\/trustacrossamerica.com\/magazine.shtml\">TRUST! Magazine<\/a>.\u00a0 Barbara holds a BA in International Affairs and an MBA.<\/p>\n<p><a href=\"https:\/\/www.trustacrossamerica.com\/blog\/?attachment_id=1233\" rel=\"attachment wp-att-1233\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1233 alignleft\" src=\"https:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/TrustInccover313-e1402235843856.jpg\" alt=\"\" width=\"131\" height=\"197\" \/><\/a><\/p>\n<p>Copyright 2020, Next Decade, Inc.<\/p>\n<div class=\"wp-best-social-bookmark\"><ul class=\"socials\"><li class=\"oknotizie\"><a href=\"http:\/\/oknotizie.virgilio.it\/post.html.php?url=https:\/\/www.trustacrossamerica.com\/blog\/?p=4730&title=Trust Insights Week #16: Barbara Brooks Kimmel\" title=\"Share this on oknotizie\"> <\/a><\/li><li class=\"twitter\"><a href=\"http:\/\/twitter.com\/home?status=Trust Insights Week #16: Barbara Brooks Kimmel &raquo; https:\/\/www.trustacrossamerica.com\/blog\/?p=4730\" title=\"Share this on twitter\"> <\/a><\/li><li class=\"delicious\"><a href=\"http:\/\/del.icio.us\/post?url=https:\/\/www.trustacrossamerica.com\/blog\/?p=4730&title=Trust Insights Week #16: Barbara Brooks Kimmel\" title=\"Share this on del.icio.us\"> <\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>While there are no shortcuts to trust, there are many work arounds.\u00a0 Barbara Brooks Kimmel<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[404,402,409,454],"tags":[122,136,116],"_links":{"self":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4730"}],"collection":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4730"}],"version-history":[{"count":8,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4730\/revisions"}],"predecessor-version":[{"id":4739,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4730\/revisions\/4739"}],"wp:attachment":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}