{"id":4851,"date":"2020-08-11T09:31:27","date_gmt":"2020-08-11T13:31:27","guid":{"rendered":"https:\/\/www.trustacrossamerica.com\/blog\/?p=4851"},"modified":"2020-08-11T09:31:27","modified_gmt":"2020-08-11T13:31:27","slug":"have-you-fallen-into-the-trust-repair-trap","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=4851","title":{"rendered":"Have You Fallen into the Trust “Repair” Trap?"},"content":{"rendered":"

\"\"<\/a>\u201cTrust has to be earned, and should come only after the passage of time.\u201d<\/em><\/strong>\u2013 Arthur Ashe<\/span><\/p>\n

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Performing a quick review of recent news headlines on trust repair and restoration returns the following results:<\/strong><\/p>\n

Restore Trust in Science<\/em><\/p>\n

Pittsburgh Diocese to do More to Restore Trust<\/em><\/p>\n

Can a Blockchain Timestamp Help Rebuild Trust<\/em><\/p>\n

Fair and Unbiased Reporting Will Restore Trust in Media<\/em><\/p>\n

Mayor Peter Gets Hired by Notre Dame to Restore Trust in Politics<\/em><\/p>\n

Zuckerberg Has a Lot of Work To do To Restore Public Trust in Facebook<\/em><\/p>\n

These headlines might lead the average reader to believe that, at one point, the referenced societal institutions had built trust and have now lost it. For others including me, they are a naive attention grabbing media tool, serving no purpose and misleading most readers. It’s simply not possible to rebuild or restore something that was ignored during the organizational construction phase.<\/span><\/p>\n

Building trust should never be used as a crisis response or news headline following a reputation hit. <\/strong><\/p>\n

Trust doesn’t work that way. It is always proactive, intentional and deliberate and trust is built:<\/p>\n