{"id":4935,"date":"2020-10-27T08:03:56","date_gmt":"2020-10-27T12:03:56","guid":{"rendered":"https:\/\/www.trustacrossamerica.com\/blog\/?p=4935"},"modified":"2020-10-27T08:03:56","modified_gmt":"2020-10-27T12:03:56","slug":"do-you-and-should-you-trust-the-news","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=4935","title":{"rendered":"Do you (and should you) trust the news?"},"content":{"rendered":"

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Have you watched the news lately? I tuned in yesterday for the first time in over two months, which prompted me to write this article.<\/span><\/strong><\/p>\n

If you are currently residing in the US there is a good chance that you are choosing to get your news from either Fox or CNN, depending on your political views. From a trust perspective, does it matter at all which one you watch?<\/span><\/p>\n

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\"\"<\/a>The world’s citizens are suffering not only from 2020 COVID 19 fatigue, but also from the long-term fallout of a host of never ending global trust breaches in government and business. Unfortunately for all of us, the news does not appear to be improving, at least not what’s being reported. Since panic agendas seem to matter more to the media than facts, should we believe what is being reported? In other words, can the media be trusted? <\/span><\/p>\n

I decided to put the industry to the test using our universal TAP Principles<\/a>. They\u00a0have now been accessed by almost 150,000 global professionals. Why don’t you do the same to determine if you should trust the media?<\/span><\/p>\n

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Take a minute to answer \u201cYes\u201d or \u201cNo\u201d to each of these questions:<\/b><\/span><\/p>\n

Truth<\/b>– Is telling the truth more important to the media than a panic agenda or monetary gain?<\/span><\/p>\n

Accountability<\/b>– Is the media holding itself accountable and taking responsibility regardless of affiliation?<\/span><\/p>\n

Purpose<\/b>– Is the media engaging others to build shared purpose to avoid short-term wins?<\/span><\/p>\n

Integrity<\/b>– Is the media committed to accuracy in pursuit of the facts?<\/span><\/p>\n

Notice-<\/b> Is the media seeking out, listening to and reporting on diverse perspectives?<\/span><\/p>\n

Talent<\/b>– Is the media rewarding moral character?<\/span><\/p>\n

Openness<\/b>– Is the media open and ready to learn?<\/span><\/p>\n

Transparency<\/b>– Is the media rejecting hidden agendas?<\/span><\/p>\n

Respect<\/b>– Is the media respectful of each other?<\/span><\/p>\n

Understanding<\/b>– Does the media not only celebrate its successes but also report on its failures?<\/span><\/p>\n

Safety-<\/b> Does the media call out all unethical behavior and make it safe to be honest?<\/span><\/p>\n

Tracking<\/b>– Does the media scorecard their performance against their values?<\/span><\/p>\n

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What was your final \u201cYes\u201d and \u201cNo\u201d answer count? <\/span><\/p>\n

Can you think of any news media that would score a passing grade of 60% or more? <\/span><\/p>\n

Should we trust the media to report COVID 19 information accurately, or any news for that matter?<\/span><\/p>\n

And before you go, substitute the word \u201cmedia\u201d for \u201cgovernment\u201d and then \u201cbusiness\u201d and see if your results change.<\/span><\/p>\n

Can our trust deficit be fixed? Given the right tools\u00a0it’s not difficult.<\/a>\u00a0Whether it’s the media, government or business, it always begins with leadership, and that remains the greatest challenge, and the biggest opportunity.<\/p>\n

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Barbara Brooks Kimmel\u00a0is the founder of\u00a0<\/i>Trust Across America-Trust Around the World<\/i><\/span><\/a>, whose mission is to help organizations build trust. Now in its 12th year, the program has developed two proprietary trust-evaluation tools, the latest is\u00a0AIM Towards Trust.<\/a>\u00a0She also runs the world largest global\u00a0<\/i>Trust Alliance<\/i><\/span><\/a>\u00a0and is the editor of the award-winning\u00a0<\/i>TRUST INC. book series<\/i><\/span><\/a>. Kimmel is a former consultant to McKinsey who has worked across multiple industries and with senior leadership. She holds a bachelor\u2019s in international affairs from Lafayette College and an MBA from Baruch.<\/i><\/div>\n
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Copyright \u00a9 2020, Next Decade, Inc.<\/p>\n<\/div>\n

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