{"id":4980,"date":"2020-12-09T09:27:05","date_gmt":"2020-12-09T14:27:05","guid":{"rendered":"https:\/\/www.trustacrossamerica.com\/blog\/?p=4980"},"modified":"2020-12-09T09:27:05","modified_gmt":"2020-12-09T14:27:05","slug":"the-trust-destroying-language-of-coronavirus","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=4980","title":{"rendered":"The Trust Destroying Language of Coronavirus"},"content":{"rendered":"

\"\"<\/a>The \u201clanguage\u201d of Coronavirus instills fear and diminishes trust.\u00a0<\/strong><\/span><\/p>\n

While fear is often used as a tool to gain short-term compliance, it comes with a steep price tag, the loss of trust. Take a closer look at this recently published Gallup chart. Are you surprised?<\/span><\/p>\n

The following is a list of frequently used fear-inducing COVID19 media terms. How many of these can be accurately defined by the writer, let alone their readers or listeners? And how would you describe your reaction? Anxious, scared, fearful?<\/span><\/p>\n

    \n
  1. Cases and “numbers” exploding<\/span><\/li>\n
  2. Hospital strain<\/span><\/li>\n
  3. Unprecedented surge<\/span><\/li>\n
  4. Running rampant<\/span><\/li>\n
  5. Whopping<\/span><\/li>\n
  6. Stay-at-home orders<\/span><\/li>\n
  7. Shutdowns<\/span><\/li>\n
  8. Lockdowns<\/span><\/li>\n
  9. Alarmingly high<\/span><\/li>\n
  10. Overwhelming<\/span><\/li>\n<\/ol>\n

    These obtuse and half-baked terms are no different than the food industry calling its products \u201call natural,\u201d a meaningless marketing label at best. Without a common vocabulary and precise definitions, the present COVID19 language trumpeted by the media is intentionally designed and delivered to produce two outcomes:<\/span><\/p>\n