It seems like business leaders may finally be waking up to the importance of trust as as a brand\/company asset.<\/p>\n
This week we heard from Sheryl Connolly Ford\u2019s Futurist, about the increasing value of trust as the \u201cnew black\u201d www.businessinsider.com\/fords-biggest-trends-for-2013-2012-12<\/a>, and from Cheryl Guerin Senior Vice President at Mastercard, positing that trust is an advantage for established companies. www.businessinsider.com\/trust-could-be-the-achilles-heel-of-new-payment-companies-2012-12<\/a><\/p>\n Amen ladies! Perhaps it\u2019s the Sheryls\/Cheryls of the world, or female business leaders for that matter, who are about to turn the \u201ctrust\u201d switch to the \u201con\u201d position as a management tool that should not be ignored. \u00a0Trust is measurable and companies that embrace it as a business tool reap the rewards. Trust Across America has been preaching this, to a growing audience, for quite some time. www.trustacrossamerica.com\/blog\/?p=573<\/a><\/p>\n Let\u2019s just hope that companies are genuinely waking up to the importance of stakeholder trust, rather than using trust as the latest \u201cin\u201d buzzword.<\/p>\n <\/p>\n What do you think?<\/p>\n <\/p>\n Barbara Kimmel, Executive Director<\/p>\n Trust Across America<\/p>\n Barbara@trustacrossamerica.com<\/a><\/p>\n The Steward of Trust for 2013<\/p>\n