{"id":995,"date":"2014-01-08T15:24:47","date_gmt":"2014-01-08T20:24:47","guid":{"rendered":"http:\/\/www.trustacrossamerica.com\/blog\/?p=995"},"modified":"2014-01-08T15:29:02","modified_gmt":"2014-01-08T20:29:02","slug":"lead-with-trust-in-crisis-the-ceo-formula","status":"publish","type":"post","link":"https:\/\/www.trustacrossamerica.com\/blog\/?p=995","title":{"rendered":"Lead with Trust in Crisis: The CEO Formula"},"content":{"rendered":"<p style=\"text-align: left;\">\u00a0<a href=\"http:\/\/www.trustacrossamerica.com\/blog\/?attachment_id=998\" rel=\"attachment wp-att-998\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-998\" alt=\"crisis_managementSOS\" src=\"http:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/crisis_managementSOS-e1389212144537.jpg\" width=\"260\" height=\"160\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.trustacrossamerica.com\/blog\/?attachment_id=998\" rel=\"attachment wp-att-998\"><br \/>\n<\/a><\/p>\n<p>Crisis management has become a complex field with highly paid specialists who counsel CEOs.<\/p>\n<p>A CEO who leads with trust will find a reputation blow to be softer, and the recovery much easier.<\/p>\n<p>&nbsp;<\/p>\n<p>First, let\u2019s look at the central attributes of a crisis<\/p>\n<ul>\n<li>It has the potential to do significant reputational damage<\/li>\n<li>It will hurt at least one group of stakeholders- consumers, shareholders, employees, etc.<\/li>\n<li>It is unique and often unpredictable (although not always)<\/li>\n<li>It is of interest to the media<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Now let\u2019s look at the 5 essential short-term measures the CEO who leads with trust must take:<\/p>\n<ol>\n<li>In the first 24 hours communicate widely and communicate consistently<\/li>\n<li>Tell the truth<\/li>\n<li>Tell it accurately<\/li>\n<li>Tell it fully<\/li>\n<li>Tell it yourself<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>And the 5 essential long-term leading with trust measures:<\/p>\n<ol>\n<li>Accept responsibility<\/li>\n<li>Take long-term corrective action, not a short term band aid<\/li>\n<li>Address any systemic problems<\/li>\n<li>Rebuild broken bridges<\/li>\n<li>Continue to communicate openly<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>It\u2019s not rocket science, but usually the missing ingredient is trust, and that\u2019s what keeps the crisis consultants and specialists in business.<\/p>\n<p>We devote an entire section to Leading with Trust in Crisis in our new book:<\/p>\n<p><a href=\"amzn.to\/1byKhKk \">Trust Inc, Strategies for Building Your Company&#8217;s Most Valuable Asset\u00a0<\/a><\/p>\n<div id=\"attachment_870\" style=\"width: 135px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.trustacrossamerica.com\/blog\/?attachment_id=870\" rel=\"attachment wp-att-870\"><img aria-describedby=\"caption-attachment-870\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-870\" alt=\"Trust Inc.\" src=\"http:\/\/www.trustacrossamerica.com\/blog\/wp-content\/uploads\/Trust-3D-web-e1386531074773.png\" width=\"125\" height=\"188\" \/><\/a><p id=\"caption-attachment-870\" class=\"wp-caption-text\">Trust Inc.<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>Barbara Brooks Kimmel is the Executive Director of Trust Across America &#8211; Trust Around the World.<\/p>\n<p>She welcomes your comments and suggestions.<\/p>\n<p>Email her at <a href=\"&#109;&#x61;i&#x6c;t&#111;&#x3a;b&#x61;r&#98;&#x61;r&#x61;&#64;&#x74;&#x72;u&#x73;t&#x61;c&#114;&#x6f;s&#x73;a&#109;&#x65;r&#x69;c&#97;&#x2e;c&#x6f;m\" class=\"autohyperlink\">ba&#114;&#x62;&#x61;ra&#64;&#x74;&#x72;&#x75;st&#97;&#x63;&#x72;os&#115;&#x61;&#x6d;&#x65;ri&#99;&#x61;&#x2e;co&#109;<\/a><\/p>\n<div class=\"wp-best-social-bookmark\"><ul class=\"socials\"><li class=\"oknotizie\"><a href=\"http:\/\/oknotizie.virgilio.it\/post.html.php?url=https:\/\/www.trustacrossamerica.com\/blog\/?p=995&title=Lead with Trust in Crisis: The CEO Formula\" title=\"Share this on oknotizie\"> <\/a><\/li><li class=\"twitter\"><a href=\"http:\/\/twitter.com\/home?status=Lead with Trust in Crisis: The CEO Formula &raquo; https:\/\/www.trustacrossamerica.com\/blog\/?p=995\" title=\"Share this on twitter\"> <\/a><\/li><li class=\"delicious\"><a href=\"http:\/\/del.icio.us\/post?url=https:\/\/www.trustacrossamerica.com\/blog\/?p=995&title=Lead with Trust in Crisis: The CEO Formula\" title=\"Share this on del.icio.us\"> <\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a0 Crisis management has become a complex field with highly paid specialists who counsel CEOs. A CEO who leads with trust will find a reputation blow to be softer, and the recovery much easier. &nbsp; First, let\u2019s look at the central attributes of a crisis It has the potential to do significant reputational damage It [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[45],"tags":[122,135,13,134,136,24,3,5,6,121],"_links":{"self":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/995"}],"collection":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=995"}],"version-history":[{"count":7,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/995\/revisions"}],"predecessor-version":[{"id":1003,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/995\/revisions\/1003"}],"wp:attachment":[{"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trustacrossamerica.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}