Trust Across America - Trust Around The World READING ROOM


Welcome to the Trust Across America™ Reading Room. The following books are written by authors who prioritize trustworthy behavior in business. The list is arranged alphabetically by author, followed by links to their books. Some of these authors have appeared on our radio show and some have done guest blogger interviews with us. If you have written a book, or would like to suggest a book to be added to this list, please email

NEW BOOKS as of October 10, 2015

2015 Trust Poster
Weekly Activities for Increasing Organizational Trust with suggestions from our global Alliance of Trustworthy Business Experts

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Trust Inc., 52 Weeks of Activities
and Inspirations for Building Workplace Trust. The third book in our series brings together two dozen experts with weekly suggestions and ideas for those organizations who recognize the value of placing trust at the top of the agenda.


Trust Inc., 52 Weeks (Kindle Edition)
of Activities and Inspirations for Building Workplace Trust. The third book in our series brings together two dozen experts with weekly suggestions and ideas for those organizations who recognize the value of placing trust at the top of the agenda.


Trust Inc., A Guide for Boards & C-Suites
In the second book in our award-winning series, 60 global experts join forces to outline 100 strategies for building organizational trust at the Board & C-Suite levels.


Trust Inc., A Guide for Boards & C-Suites (Kindle Edition)
In the second book in our award-winning series, 60 global experts join forces to outline 100 strategies for building organizational trust at the Board & C-Suite levels.


Trust Inc., Strategies for Building....
Over 30 experts including Patricia Aburdene, Jim Kouzes, Ben Boyd (Edelman), Stephen MR Covey and Amy Lyman (Great Places to Work) collaborate in contributing essays for Trust Inc: Strategies for Building Your Company's Most Valuable Asset. Introduced by Ken Blanchard, this book addresses trust in business, considered by many to be the issue of the decade, providing frameworks, advice and solutions for tacking this subject in any organization.


Trust Inc., Strategies for Building... (Kindle Edition)
Trust Inc. is available on Kindle as of December 4, 2013.


7 Lenses
In 7 Lenses: Learning the Principles and Practices of Ethical Leadership, Linda Fisher Thornton takes us beyond the triple bottom line to 7 different perspectives on ethical leadership, and provides 14 Guiding Principles that help us honor them all in daily leadership.


Building Trust at the Speed of Change
Edward Marshall is a Senior Partner in the Organizational Leadership Practice at the Center for Creative Leadership (CCL) in Greensboro, North Carolina. Edward’s career spans more than 30 years as an expert in collaboration, leadership development, team and organizational transformation, and as an executive coach.


Building Trust at the Speed of Change
Edward Marshall is a Senior Partner in the Organizational Leadership Practice at the Center for Creative Leadership (CCL) in Greensboro, North Carolina. Edward’s career spans more than 30 years as an expert in collaboration, leadership development, team and organizational transformation, and as an executive coach.


Business Ethics
This is a pragmatic, hands-on, up-to-date guide to determining right and wrong in the business world. Joseph Weiss integrates a stakeholder perspective with an issues-oriented approach so students look at how a business’s actions affect not just share price and profit but the well-being of employees, customers, suppliers, the local community, the larger society, other nations, and the environment. Weiss uses a wealth of contemporary examples, including twenty-three customized cases that immerse students directly in recent business ethics dilemmas and ask them to consider how they would resolve them.


Capital Failure: Rebuilding Trust in Financial Services
Trustworthiness in the financial services industry was eroded by deregulation and by the changes to industry structure which followed. Incentive structures encouraged managers to disguise risky products as yielding high returns, and regulation failed to curb this risk-taking, rent-seeking behaviour. Editors Morris & Vines make a number of proposals for reforms of governance, and of legal and regulatory arrangements, to address these issues. The proposals seek to harness values and norms that would reinforce 'other-regarding' behaviour, so that the firms and individuals in the financial services act in a more trustworthy manner.


Claiming Your Place at the Boardroom Table
THE QUICK-ANSWER GUIDE TO YOUR CORPORATE GOVERNANCE QUESTIONS Serving on a corporate board isn't what it used to be. In today's complex business landscape, meaningful corporate governance requires solid skills in problem-solving, relationship-building, crisis management, leadership development, management oversight, and much more. Authors Bakewell & Darazsdi have written for both seasoned and first-time directors. Claiming Your Place at the Boardroom Table is a roadmap to becoming a highly knowledgeable and effective board member.


Author Morten Hansen takes aim at what many leaders inherently know: in today's competitive environment, companywide collaboration is an imperative for successful strategy execution, yet the sought-after synergies are rarely, if ever, realized. In fact, most cross-unit collaborative efforts end up wasting time, money, and resources. How can managers avoid the costly traps of collaboration and instead start getting the results they need?


Conscious Business
Consciousness is the main source of organizational greatness. Conscious business, explains Fred Kofman, means finding your passion and expressing your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable, exceptional performance through the solidarity of its community and the dignity of each member.


Conscious Money
Why not make money and make a difference, too? Patricia Aburdene brings the reader a revolutionary blueprint for growing wealth, finding fulfillment, and changing the world by living your values.


Conversations with Prospects
Conversations with Prospects lays out the principles and tactics of successful sales management in the banking industry. St. Meyer & Hubbard has taught 120,000 bankers and worked with more than 100 banks to improve sales performance.


Corporate Communication
According to author Michael B. Goodman, the communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This book builds upon the authors’ 2010 book, Corporate Communication: Strategic Adaptation for Global Practice, which focused on the role of the communicator.


Corporate Culture: The Ultimate Strategic Asset
In this book, Flamholtz and Randle define culture, identifying and explaining the five key dimensions that determine it: a customer orientation; a people orientation; a process orientation; strong standards of performance and accountability; innovation and openness to change. They explain why culture is a critical factor in organizational success and failure—a key determinant of financial performance. Then, they provide a theoretically sound, highly practical, and field-tested method for managing corporate culture—presenting a set of international and domestic cases that show how actual companies have leveraged culture as the ultimate source of sustainable competitive advantage. In addition to well-known companies such as Starbucks, Ritz-Carlton, American Express, IBM, and Toyota, the text presents lesser known culture stars, such as Smartmatic and Infogix.


Corporate Reputation
Leslie Gaines-Ross is Chief Reputation Strategist at Weber Shandwick’s global reputation consulting services and proprietary thought leadership development. She is the architect of groundbreaking, award-winning research into CEO and corporate reputation, executive team reputation, leadership transitions, corporate rankings, and reputation sustainability and recovery.


Corporate Social Entrepreneurship
Business ethics teaching appears to have had little impact, particularly in the light of continued malpractice and misdemeanour in the form of financial scandals, environmental disasters and adverse consequences for communities. This timely book directly addresses a central question: is it that the existence of an ethical or an unethical climate influences behaviour, or, does the presence or absence of a moral character and personal values have the greatest influence on behaviour at work? Drawing on an empirically derived study and over thirty years of experience in both the public and private sectors, Dr. Christine A. Hemingway proposes four modes of individual moral commitment to corporate social responsibility (CSR) and sustainability:


In Credibility: How Leaders Gain and Lose It, Why People Demand It, James Kouzes and Barry Posner explore why leadership is above all a relationship, with credibility as the cornerstone, and why leaders must "Say what you mean and mean what you say."


Discover Your True North
Now expanded and updated to introduce 48 new leaders and new learning about authentic global leaders, this revisited classic includes more diverse, global, and contemporary leaders of all ages. New case studies include Warren Buffett, Indra Nooyi, Arianna Huffington, Jack Ma, Paul Polman, Mike Bloomberg, Mark Zuckerberg, and many others.


Everything Connects
A kaleidoscopic view of the way humans—by being able to think out of the box—have been able to achieve greatness for themselves, their organizations, and the world at large. It is your step-by-step guide for working with yourself and others—for meaningful success. Using real-life practical experiences, serial entrepreneur and thought leader Faisal Hoque teams up with journalist Drake Baer to provide a personal and professional playbook that shows how to: Holistically connect the “when” and “what” with who you are Inspire and lead inside and outside of your organization Generate ideas, grounded decisions, and long-term value.


Follow Your Conscience
Frank Sonnenberg is a longtime champion of character and integrity. He is the author of five books and over 300 articles. His last book, Managing With a Conscience, was named one of the top business books of the year (2012). Sonnenberg has been a strong advocate of trust and integrity in business and is a well-recognized expert in the area of personal values and responsibility. Notable accolades include: • Named one of "America's Top 100 Thought Leaders" by Trust Across America (2014)


For Love of Country
Howard Schultz and National Book Award finalist Rajiv Chandrasekaran of The Washington Post offer an enlightening, inspiring account honoring acts of uncommon valor in Iraq and Afghanistan, including an Army sergeant who repeatedly runs through a storm of gunfire to save the lives of his wounded comrades; two Marines who sacrifice their lives to halt an oncoming truck bomb and protect thirty-three of their brothers in arms; a sixty-year-old doctor who joins the Navy to honor his fallen son.


Give and Take
For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But as author Adam Grant tells us, today, success is increasingly dependent on how we interact with others. It turns out that at work, most people operate as either takers, matchers, or givers. Whereas takers strive to get as much as possible from others and matchers aim to trade evenly, givers are the rare breed of people who contribute to others without expecting anything in return.


Giving Voice to Values
In Giving Voice to Values: How to Speak Your Mind When You Know What's Right, Babson College business educator and consultant Mary Gentile draws on actual business experiences as well as social science research to challenge the assumptions about business ethics at companies and business schools.


Hacking Leadership
Hacking Leadership is Mike Myatt's latest leadership book written for leaders at every level. Leadership isn't broken, but how it's currently being practiced certainly is. Everyone has blind spots. The purpose of Hacking Leadership is to equip leaders at every level with an actionable framework to identify blind spots and close leadership gaps.


Higher Ambition
How Great Leaders Create Economic and Social Value


Leadership Transformed
After more than a decade’s research and practice, Dr. Peter Fuda shares the seven common themes that have enabled hundreds of CEOs around the world to transform themselves into highly effective leaders, and transform the performance of their organizations as well. Through his work, Dr. Fuda discovered that the best way to elicit deep and broad discussion of the seven leadership themes—and to describe the CEOs’ mastery of what they had learned—was through metaphor.


Leading with Trust
In Leading with Trust: How to Build Strong School Teams, author Susan Stephenson makes a well documented argument that success of school improvement initiatives depends not only on policy but on the level of trust in the school community.


Leading with Trust is Like Sailing Downwind
Robert Whipple "The TRUST Ambassador" is a nationally recognized consultant, author and teacher, and an expert at helping organizations build higher levels of TRUST


According to Seth Godin, Linchpins are the essential building blocks of great organizations. They may not be famous but they're indispensable. And in today's world, they get the best jobs and the most freedom. As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."


Moxie: The Secret to Bold & Gutsy Leadership
John Baldoni uses concrete, tried-and-true steps to bring out the inner leader in everyone. For management and employees alike, Moxie provides a roadmap to inspire innovation and effective leadership. Whether you’re already at the helm of your organization or still looking for a way up the ladder, Moxie is the leadership tool you can’t do without. Built on the MOXIE framework, leaders learn how Motivation, Opportunity, an “X” factor, Innovation, and Engagement work together for success.


Obstacles to Ethical Decision-Making
In this thought-provoking work, the authors examine the prevalence of narrow mental models and the phenomenon of obedience to an authority to analyse and understand the challenges which business professionals encounter in making ethical decisions. Obstacles to Ethical Decision-Making proposes processes - including collaborative input and critique - by which individuals may reduce or overcome these challenges. It provides decision-makers at all levels in an organisation with the means to place ethical considerations at the heart of managerial decision-making.


Organizational Trust
Organizations consider trust as a pillar for successful operations in an increasingly global competitive environment. Some professionals go further and argue that in an economy trust is more important than natural resources. This book deals with ways to measure trust and its impact on organizational performance, as well as to understand the role of Management Accounting in creating trust. The author demonstrates that trust drives organizational performance, and reveals the key role of management accountants in facilitating the flow of trust between CEOs and line managers.


Overcoming an Imperfect Boss
Want a better relationship with your boss, but don't know where to start? Are you working to be the best "boss" possible, but having trouble making deeper connection? Do you feel stuck in the middle trying to please a boss while being a good leader for your team? Most people leave the magic of what could be a career-changing relationship with their boss untapped according to Karin Hurt.


Public Trust in Business
Public trust in business is one of the most important but least understood issues for business leaders, public officials, employees, NGOs and other key stakeholders. Editors Harris, Moriarty & Wicks provide much-needed thinking on the topic. Drawing on the expertise of an international array of experts from academic disciplines including business, sociology, political science and philosophy, it explores long-term strategies for building and maintaining public trust in business.


Reinventing Organizations
In this groundbreaking book, author Frederic Laloux shows that every time humanity has shifted to a new stage of consciousness in the past, it has invented a whole new way to structure and run organizations, each time bringing extraordinary breakthroughs in collaboration. A new shift in consciousness is currently underway. Could it help us invent a radically more soulful and purposeful way to run our businesses and nonprofits, schools and hospitals?


Scaling Up Excellence
Authors Sutton and Rao reveal how the best leaders and teams develop, spread, and instill the right mindsets in their people -- rather than ruining or watering down the very things that have fueled successful growth in the past. They unpack the principles that help to cascade excellence throughout an organization, as well as show how to eliminate destructive beliefs and behaviors that will hold them back.


Seven Lessons for Leading in Crisis
One of the country's most trusted leaders offers time-tested and real world advice for leading in economic hard times From business giant Bill George, the acclaimed author of Wall Street Journal's bestseller True North, comes the just-in-time guide for anyone in a leadership position facing today's unprecedented economic challenges


Simple Sabotage
Inspired by the Simple Sabotage Field Manual released by the Office of Strategic Services in 1944 to train European resistors, this is the essential handbook to help stamp out unintentional sabotage in any working group, from major corporations to volunteer PTA committees.


Smart Trust
Stephen M. R. Covey again illuminates the hidden power of trust to change lives and impact organizations in Smart Trust. In a compelling and readable style, he and long-time business partner Greg Link share enlightening principles and anecdotes of people and organizations that are not only achieving unprecedented prosperity from high-trust relationships and cultures but—even more inspiring—also attaining elevated levels of energy and joy.


Stewardship: Lessons Learned from the Lost Culture of Wall S
Stewardship is the journey of financial insider John Taft towards understanding and affirming the importance of stewardship—which he has come to define as "serving others"—as a core principle for the financial services industry, the global financial system, and society at large.


Tales of the Siren: A Starbucks Melody
Get a peek behind the doors of the corporate headquarters of the world’s most recognizable coffee brand. Customers and partners come together in a series of delightful vignettes that illustrate how Starbucks works to create unique coffee and community service experiences. Enjoy a humanizing look at top executives Howard Schultz and Cliff Burrows.


The Future of Value
The Future of Value reveals what it takes for companies to thrive and outperform the competition in today's growth-constrained, sustainability-conscious world. Written by Eric Lowitt (a renowned business strategy and sustainability expert) this groundbreaking book shows how sustainability can be used as a powerful, pragmatic lens to enhance business performance.


The Honest Truth About Dishonesty
Dan Ariely, behavioral economist and the New York Times bestselling author of The Upside of Irrationality and Predictably Irrational, examines the contradictory forces that drive us to cheat and keep us honest, in this groundbreaking look at the way we behave: The (Honest) Truth About Dishonesty. From ticket-fixing in our police departments to test-score scandals in our schools, from our elected leaders’ extra-marital affairs to the Ponzi schemes undermining our economy, cheating and dishonesty are ubiquitous parts of our national news cycle—and inescapable parts of the human condition.


The Leadership Challenge
For more than 25 years, The Leadership Challenge has been the most trusted source on becoming a better leader, selling more than 2 million copies in over 20 languages since its first publication. Based on Kouzes and Posner's extensive research, this all-new edition casts their enduring work in context for today's world, proving how leadership is a relationship that must be nurtured, and most importantly, that it can be learned.


The Responsible Business
Author Carol Sanford states that "When most people think of corporate responsibility, they are focusing on a business's effect on and relationship to stakeholders. A Responsible Business sees stakeholders as full partners and meaningful instruments for the evolution of healthier communities and more successful businesses."


The Responsible Entrepreneur
Carol Sanford believes that we all want to create a better world, and she believes that business can and will play a major role in accomplishing that. "It will be more than just a responsibility program," she says. "Responsibility will be HOW everything is done, in the DNA so to speak, of the business and everyone will participate to make a real difference." To that end, Carol has been leading major consulting change efforts in both Fortune 500 and new-economy businesses for more than 30 years.


The Right Thing
This engaging and provactive book written by Jeffrey Seglin brings the issues of corporate and personal responsiblity in a profit-driven world down to the kind of everyday decisions we all have to make.


The Soft Edge
High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given today’s unprecedented business climate. But Rich Karlgaard—Forbes publisher, entrepreneur, investor, and board director—takes a surprising turn and argues that there is now a third element that’s required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising place—your company’s values.


The Speed of Trust
With nearly 750,000 copies in print, this instant classic shows that establishing trust is “the one thing that changes everything” (Marcus Buckingham, coauthor of Now, Discover Your Strengths) in both business and life.


The Trust Edge
In The Trust Edge, David Horsager reveals the single uniqueness of the greatest leaders and organizations of all time—Trust. Based in research but made practical for today’s leader, Horsager shows that trust is a quantifiable competency that brings dramatic results. When leaders learn how to implement the 8 Pillars of Trust, they enjoy better relationships, reputations, retention, revenue, and results.


The Trust Factor
Author Keld Jensen shows negotiating parties how to: 1. Operate from a position of trust, committed to the discovery of mutual gain 2. Bargain constructively, using transparent, two-way communication 3. Leverage the differences between the parties 4. Cooperate to reduce risk and improve the utilization of resources


The Trusted Advisor
Charles H. Green is a speaker and executive educator on trust-based relationships and Trust-based Selling in complex businesses, and the founder and CEO of Trusted Advisor Associates.


The Trusted Advisor Fieldbook
Charles H. Green and Andrea P. Howe have written this hands-on addition to the popular book The Trusted Advisor. You will find answers to pervasive questions about trust and leadership—such as how to develop business with trust, nurture trust-based relationships, build and run a trustworthy organization, and develop your trust skill set.


The Trusted Leader
Who do you trust at work and who trusts you? By inviting readers to answer these two questions, authors Galford and Drapeau get their arms around the slippery yet strategic dimension of trust in organizations. The Trusted Leader is grounded in their research and experience in executive development. The authors define three areas of trust, including strategic trust (assurance the organization is doing the right things), organizational trust (belief in the way things are being done), and personal trust (confidence between leader and employees).


The Truth About Trust
Renowned psychologist David DeSteno brings together the latest research from diverse fields, including psychology, economics, biology, and robotics, to create a compelling narrative about the forces that have shaped the human mind's propensities to trust. He shows us how trust influences us at every level, from how we learn, to how we love, to how we spend, to how we take care of our own health and well-being. Using cutting edge research from his own lab, he also unlocks, for the first time, the cues that allow us to read the trustworthiness of others accurately.


TouchPoints speaks to the theory and craft of leadership, promoting a balanced presence of rational, authentic, active, and wise leadership practices. Leadership mastery in the smallest and otherwise ordinary moments can transform aimless activity in individuals and entropy in organizations into focused energy—one magical moment at a time.


Triple Crown Leadership
BOB VANOUREK was CEO of Sensormatic, a billion-dollar NYSE company, and serves as Chairman Emeritus of the Vail Leadership Institute. He has been CEO or officer of a number of global companies, including Pitney Bowes, Recognition Equipment, and Avery International, helping guide them through transformational turnarounds. GREGG VANOUREK is an expert on leadership, entrepreneurship, and personal development. He teaches at the Stockholm School of Entrepreneurship and Royal Institute of Technology. He co-founded New Mountain Ventures and served as a senior executive at K12 Inc. and the Thomas B. Fordham Foundation. He is co-author of two other books, including Life Entrepreneurs.


True North
True North shows how anyone who follows their internal compass can become an authentic leader. This leadership tour de force is based on research and first-person interviews with 125 of today’s top leaders—with some surprising results. In this important book, acclaimed former Medtronic CEO Bill George and coauthor Peter Sims share the wisdom of these outstanding leaders and describe how you can develop as an authentic leader.


Trust in Transition
Trust in Transition breaks down the entire change process from the initial idea to the execution phases identifying leverage points along the way that have a profound impact on the outcomes. Bob Whipple simplifies the issues, explaining that at its core, successful transitions happen because of positive human interaction.


Trust Inc.
In Trust, Inc.: How to Create a Business Culture That Will Ignite Passion, Engagement, and Innovation, author Nan S. Russell offers practical insights and workplace wisdom grounded in real-world experience.


Trust is the Tie-Breaker
This book, the culmination of decades of relationship-building experience, is packed with easy-to-implement tips which show how your business can earn the reputation you want it to have. After all, people do business with people they trust. They especially do repeat business with people they trust. Customers, clients, donors, and others always have choices.


Trust Works!
In this enlightening guide developed from his popular Trust Works! training program, #1 bestselling author and management guru Ken Blanchard turns his vast knowledge and insight to one of the most timely and complex issues that affects all areas of our lives.


Trust: A History
Today there is much talk of a 'crisis of trust'; a crisis which is almost certainly genuine, but usually misunderstood. Trust: A History offers a new perspective on the ways in which trust and distrust have functioned in past society, providing an empirical and historical basis against which the present crisis can be examined, and suggesting ways in which the concept of trust can be used as a tool to understand our own and other societies. Geoffrey Hosking argues that social trust is mediated through symbolic systems, such as religion and money, and the institutions associated with them, churches and banks.


Trusted: A Leader's Lesson
Hunter Birkett, CEO, has it all - except the skills to build trust. When Hunter first appears, he is bankrupt financially and spiritually. TRUSTED is a tale of a leader's rise and fall and the story of all managers working to become leaders, committed to building strong relationships and true performers. A book for every leader, TRUSTED is the perfect blend of inspiration, struggle, humor and practical advice. Author: Lea Brovedani


Are your working relationships characterized by mutual respect, innovation, collaboration, healthy conflict, and an open invitation for feedback? Or have you experienced time and energy being wasted on turf wars, silo mindsets, suspicion, misunderstandings, and low employee engagement? In Trustology, Richard Fagerlin challenges readers to take responsibility for the one thing that determines the success of every business and interpersonal endeavor: trust.


Vision Driven: Lessons Learned
Vision Driven: Lessons Learned from the Small Business C-Suite was written by Dr. Mallary Tytel, the president and founder of Healthy Workplaces, a national consulting firm that focuses on executive and high potential coaching, complexity and organizational culture, women in transition and strategic thinking for individuals and corporations. She is the former CEO of an international non-profit education, training and human resource development corporation; has served as a key advisor to senior-level civilian and military personnel within the U.S. Department of Defense; and created and delivered an innovative leadership training program in over 40 military and civilian communities worldwide.


Where's My Dog?
This book by David Watkins sniffs and scratches around the undergrowth searching for the real meaning of honesty and leadership and finishes up helping you uncover your own truth. And with the aid of a remarkably simple idea – the Eight Axioms of Honest Leadership – this book will provide you with the tools and skills to enable you to identify, train and maybe even tame your own leadership approach and help you to become a “top dog”.


Your Leadership Legacy
You should worry about your legacy later in your career, at the edge of retirement—right? Not according to Robert Galford and Regina Maruca. In Your Leadership Legacy, these authors argue that thinking about your legacy now makes you a better leader today. Based on stories of top leaders who have shaped successful careers, the book explores the art of "legacy thinking," helping you to formulate a legacy that will exert a positive effect on your work immediately.