Archive for September 10th, 2023


1. Trust is not an input. It’s an outcome.

2. Trust cannot be broken in an instant.

3. The words trust, trustworthy and trusting do not have the same meaning and cannot be used interchangeably.

4. There is no trust “box” that can be checked.

5. Perception of trust does not equal trust.

6. There is no oxytocin “trust molecule.”

7. Trust cannot be regulated or “technologized.”

8. The most “popular” social media names in trust are not the most knowledgeable. They just have bigger budgets.

9. Using trust words du jour does not equal action. (Brand trust is not trust.)

10. Reducing quantifiable risk does not increase trust.

Barbara Brooks Kimmel is an author, speaker, product developer and global subject matter expert on trust and trustworthiness. Founder of Trust Across America-Trust Around the World she is author of the award-winning Trust Inc., Strategies for Building Your Company’s Most Valuable Asset, Trust Inc., 52 Weeks of Activities and Inspirations for Building Workplace Trust and Trust Inc., a Guide for Boards & C-Suites. She majored in International Affairs (Lafayette College), and has an MBA (Baruch- City University of NY). Her expertise on trust has been cited in Harvard Business Review, Investor’s Business Daily, Thomson Reuters, BBC Radio, The Conference Board, Global Finance Magazine, Bank Director and Forbes, among others.

For more information visit our website at

, ,