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Oct
29

The following information can be found in the first ten pages of our new 46-page report “Trust & Integrity in Corporate America.” It is the culmination of ten years of research on the impact of trust on business success.

Trust is a byproduct of strong core values that are practiced and reinforced daily. Click To Tweet Integrity is the adherence to the core values of moral and ethical principles. Click To Tweet

The common assumption is high integrity and trust simply “exist” at the individual, team and organizational level, yet dozens of surveys and studies show otherwise.

  • MIT concludes that leadership trustworthiness produces better results than competence.
  • A Deloitte study found that only 42% of CEOs and 50% of board members have discussed risks to their organization’s reputations in the past year. Also, 53% of CEOs and 46% of board members can’t identify events that can damage their organization’s reputation.
  • Gallup reports that only 46 percent of disengaged employees trust management.
  • Ernst & Young surveyed 10,000 workers ages 19 to 68 in eight countries revealed that just 46% of employees placed “a great deal of trust” in their employer, and only 49% placed “a great deal of trust” in their manager or colleagues.

These and dozens of other studies, graphs, data, statistics and tools to elevate trust at the individual, team and leadership levels are included in this report.

Early reviews have been outstanding:

Wow. What a gem. What a valuable and persuasive piece. Hearty congrats. Bob Vanourek, former public company CEO
This is the single best compendium of business trust that I have seen, bar none, anywhere.  Charles H. Green, Trusted Advisor Associates
I love your paper. It weaves a tapestry of a trail across the landscape of trust in an interesting and informative way. I like the way you have pulled in quotes and stats to state a case and then propose a solution. There is a lot of new material in here for me e.g. the MIT Sloan data on why people believe in leaders or not. The concept of “ethical blindness” is consistent with Jon Haidt’s Moral Psychology where he argues that morality blinds and binds us. Trust is such a complex issue and there are many things to like in what you have crafted. Bob Easton, Senior Managing Director Accenture Australia and New Zealand
Who may find value in reading this paper?
  • Business leaders and their advisors
  • Boards of Directors
  • Industry Associations
  • Academics
  • Media
  • Investors and activists
  • ESG professionals
  • Communications and Investor Relations professionals
  • Corporate responsibility officers
  • Regulators and Policy Makers
  • Ethics, Compliance and Human Resource officers
  • NGO professionals

Trustworthy leaders build trustworthy organizations. Talking about trust without learning what trust means or how to strategically implement organizational trust-building strategies, places companies not only at a strategic disadvantage, but increases both short and long-term enterprise risk.  Building a trustworthy organization goes way beyond philanthropy or CEOs “taking stands.”

Trust is an intentional top-down strategy, built from the inside out, and practiced and reinforced daily. Click To Tweet

Access to the report can be found on our homepage at www.trustacrossamerica.com 

Barbara Brooks Kimmel is an award-winning communications executive and the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. A former consultant to McKinsey and many Fortune 500 CEOs and their firms, Barbara also runs the world’s largest global Trust Alliance, and is the editor of the award-winning TRUST INC. book series and TRUST! Magazine. In 2012 she was named one of “25 Women who are Changing the World” by Good Business International, and in 2017 she became a Fellow of the Governance & Accountability Institute. Barbara holds a BA in International Affairs and an MBA. Don’t forget to TAP into Trust!

For more information contact barbara@trustacrossamerica.com

Copyright (c) 2018, Next Decade, Inc. All rights reserved.

Oct
13

If this confidential workplace culture survey were administered, how many of the following ten questions would you answer “yes?” 

(Take the survey below)

  1. Do you trust leadership?
  2. Are you very engaged at work?
  3. Do leaders have the “right” skills to build trust?
  4. Do the words of leadership match their actions?
  5. Does high organizational trust keep you at your job?
  6. Does your company behave ethically?
  7. Is the company culture highly aligned?
  8. Is innovation affected by the culture?
  9. Do you think a high trust culture is responsible for elevating the success of your company?
  10. Has leadership committed to elevating organizational trust?

No doubt these are some tough questions. And while most workplace surveys exclude them, imagine the valuable insights if they were included. And in fact, every one of these questions has been addressed in recent studies conducted by many leading organizations. These are just a few of the answers to the ten questions posed above.

  1. According to HBR.org and Zenger/Folkman, these two competencies were voted the most important for management positions. “Inspires and motivates others, displays high integrity and honesty.”
  2. According to Deloitte’s Millenial Survey 2018 only a minority of millenials believe businesses behave ethically.
  3. Gallup reports that only 46% of disengaged employees trust management.

Are you surprised by these findings? For the most part, trust in business has stagnated since we began tracking it ten years ago. In Trust Across America’s most recent 2018 study of the trustworthiness of America’s largest public companies only 103 companies in the Russell 1000 scored a 70% or above. The rest failed our test.

In celebration of our 10th anniversary helping organizations build trust, we spent the best part of the past three months assembling a research report called “Trust & Integrity in Corporate America 2018.” The (almost) 50-page report answers every question posed above, and many more. Studies from over 20 leading organizations, trust models addressing individuals, teams, leadership and organizations, highlights of our FACTS® Framework research and many other valuable tools are included.

Good measurement informs uncertain decision-making, and when an organization asks the right questions and measures what matters, leaders make better decisions. While corporate culture, core values, good citizenship, ethics, integrity and trust are commonly believed to be immeasurable intangibles or soft skills, research highlighted in our report points in the direction that these are not only false beliefs, but also that the benefits of an ethical culture far outweigh the costs. Yet most leaders continue to hold fast to the “soft skills” argument because neither they nor their Boards of Directors are thinking about them or reviewing the “right” data or inputs. Trust Across America tackled the “Board challenge” topic in the free spring 2018 issue of TRUST! Magazine.

It’s not uncommon for the following warning signs to be present in organizations when focus is on the wrong “tangibles” and the “soft skills” are misidentified.

  • The organizational culture is a mystery.
  • No clear “ownership” of ethical or trustworthy business practices or decision-making exists.
  • Discussions/training on ethics and trust rarely occur. When they do, they are lead by either the compliance or legal department and focus on rules, not integrity and trust since these attributes are voluntary and cannot be regulated.
  • Discussions of short-term gains and cost cutting dominate group meetings.
  • The pressure to perform is intense and the language used is very strong.
  • The Legal and Compliance departments are large and growing.
  • Ethical considerations/testing are not part of the hiring process and fear is widespread among employees.

Sound familiar? If so, leaders should be asking themselves a series of questions including the following. (Others are addressed in our recent report.)

SUCCESS: What role does trust play in ensuring a healthy culture ultimately impacting the success of your organization?

PERFORMANCE: How is trust tied to high performance, innovation, and sustainability in your organization?

COSTS: What are the costs/implications of not having a high level of trust in your organization?

BENEFITS: What are the payoffs of a trust-based organization for your stakeholders including your employees, customers, community and shareholders?

CULTURE: What values, principles or beliefs does your organization follow that are essential to building a foundation of trust?

What better time then now to start asking the “right” questions, collecting the “right” data and improving the culture for the benefit of all? Wouldn’t it be great if more organizations, including yours, could pass the test? What’s holding you back?

Take our survey here:

[powr-survey id=cc4e6af7_1539436598009]

Barbara Brooks Kimmel is an award-winning communications executive and the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. A former consultant to McKinsey and many Fortune 500 CEOs and their firms, Barbara also runs the world’s largest global Trust Alliance, and is the editor of the award-winning TRUST INC. book series and TRUST! Magazine. In 2012 she was named one of “25 Women who are Changing the World” by Good Business International, and in 2017 she became a Fellow of the Governance & Accountability Institute. Barbara holds a BA in International Affairs and an MBA. Don’t forget to TAP into Trust! For more information contact barbara@trustacrossamerica.com

 

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May
30

(Source: G.Palazzo, F. Krings, Journal of Business Ethics, 2011).

 

Many models of (un)ethical decision making assume that people decide rationally and are in principle able to evaluate their decisions from a moral point of view. However, people might behave unethically without being aware of it. They are ethically blind.

 

As organizations are comprised of individuals, Ethical Blindness naturally extends into the workplace. Some business sectors appear to be more ethically blind than others, and this creates enormous enterprise risk. This chart shows the trustworthiness of the major sectors for the Russell 1000 companies based on Trust Across America’s FACTS(R) Framework.

 

Ethical blindness can be corrected if leaders choose to be “tuned in” to the warning signs described below:

  • The Board of Directors does not have established long-term policies or procedures in place to elevate ethical and trustworthy behavior with their internal and external stakeholders. For more information see the Spring Issue of Trust Magazine.
  • Leaders, unless they are ethically “aware” by nature, are not proactive about elevating trust or ethics as there is no mandate to do so. When a crisis occurs, the “fix” follows a common “external facing” script involving a costly and unnecessary PR campaign. Wells Fargo’s latest “building trust” television commercial provides a timely example. Meanwhile internally, it’s “business as usual.”
  • Discussions of short term gains and cost cutting dominate most group meetings. The pressure to perform is intense and the language used is very strong.
  • The Legal and Compliance departments are large and growing faster than any other function.
  • The organizational culture is a mystery. No clear “ownership” of ethical or trustworthy business practices or decision-making exist. Think “hot potato.”
  • Discussions/training on ethics and trust rarely occur and when they do, they are lead by either the compliance or legal department and focus on rules, not ethics and trust.
  • Ethical considerations/testing are not part of the hiring process and fear is widespread among employees.

Is Ethical Blindness at the organizational level fixable? Absolutely. But the first order of business requires leadership acknowledgement and commitment to elevating organizational trust and ethics.

These 12 Principles called TAP, were developed over the course of a year by a group of ethics and trust experts who comprise our Trust Alliance. They should serve as a great starting place for not only a discussion but a clear roadmap to eradicating Ethical Blindness. As a recent TAP commenter said:

An environment /culture that operates within this ethos sounds an awesome place to me , I would work there tomorrow if I knew where to look for it. 

Barbara Brooks Kimmel is the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. A former consultant to McKinsey and many Fortune 500 CEOs and their firms, Barbara also runs the world’s largest global Trust Alliance, and is the editor of the award winning TRUST INC. book series and TRUST! Magazine. In 2012 she was named one of “25 Women who are Changing the World” by Good Business International, and in 2017 she became a Fellow of the Governance & Accountability Institute. Barbara holds a BA in International Affairs and an MBA. For more information contact barbara@trustacrossamerica.com

Copyright (c) 2018, Next Decade, Inc.

 

 

 

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Mar
01

 

Yesterday in a CNBC interview with Jim Cramer, Marc Benioff emphatically stated that “trust is the highest value at Salesforce.” The company’s success is a by-product.

Ten years ago tools to assess and build organizational trust were rare and difficult to locate online. Trust Across America-Trust Around the World was formed, in part, to serve as a clearinghouse for trust tools and related resources.

Like Salesforce.com, most progressive companies are pursuing trust as an intentional business strategy, knowing full well that it is a competitive advantage. Leaders of organizations of any size and shape who are interested in elevating trust and proactively practicing it as a business strategy, may find these website links to be useful. Many of the resources are free.

FREE RESOURCES (Most Popular)

Trust Across America Blog: Viewed 74,898 times in February

TRUST! Magazine: a digital magazine, dedicated to helping leaders and organizations place trust on their strategic agenda. Our current issue has been accessed over 20,000 times.

Case Studies: Our Trustlets are a newly launched and growing library of real-life cases available as free downloads and for use in both academia and business.

Trust Bibliography: Updated annually and curated by Robert Easton, a partner at Accenture, it is probably the most extensive online research tool available (currently 86 pages).

Building Trust Reports: A growing library of “special reports” written by members of our vetted Trust Alliance.

Special Report via our Corporate Integrity Monitor: The Impact of Trust on Financial Returns

Join our Constant Contact mailing list for updates on our progress.

RESOURCES THAT CAN BE PURCHASED

Trust Alliance: a growing group of vetted global professionals working to elevate trust and share resources, now in its 6th year.

Workshops, speaking engagements, etc. Our Alliance members are available to meet just about any trust need an organization might have. No reason to search the internet for the “right” person to fill the gap. Just contact us.

Trust in a Box: A “do it yourself” solution for professionals and organizations interested in elevating trust, ethics and integrity.

Data Licensing: Our proprietary FACTS(R) Framework is the longest ongoing research study of the trustworthiness of America’s 2000 largest US public companies, now in its 8th year. Our data is available for licensing on a case-by-case basis.

Books: An entire Reading Room dedicated to organizational trust.

Top Thought Leaders Program: Nominations are now open for the 9th annual Top Thought Leaders in Trust.

If you lead an organization, serve on a Board or in any management capacity or work with others, and you continue to ignore trust as a hard asset, you are losing out to your competitors. Trust works. Give it a try.

Barbara Brooks Kimmel is the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. A former consultant to McKinsey & Co., she also runs the world’s largest global Trust Alliance and is the editor of the award- winning TRUST INC. book series. In 2017 she was named a Fellow of the Governance & Accountability Institute, and in 2012 she was recognized as one of “25 Women who are Changing the World” by Good Business International. She holds a BA in International Affairs from Lafayette College and an MBA from Baruch at the City University of NY.

Contact me for more information.

Copyright (C) 2018, Next Decade, Inc.

 

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Feb
13

 

Did you know that the average lifespan of a public company is now less than 20 years, down from 60 years in the 1950s? While some might argue that disruptive technology is to blame, that’s a smoke screen for the real culprit. After all, high trust companies are great innovators.

Today’s pervasive low trust business environment might be the #1 risk to every company. Without trust as a foundation, the chances for long-term survival are slim to none, and crises are a sure bet.

While trust holds the key to long-term success  it remains the single most overlooked, yet one of the simplest business strategies to implement.

How many of these low trust warning signs are present in your organization?

  1. Trust is taken for granted and viewed as a soft skill. It is never discussed.
  2. There is no Chief Trust Officer or keeper of the culture. Instead, the Chief Compliance Officer wields the “big stick” and remains the laughing stock of the employees.
  3. corporate credo or core values are nonexistent, or the one in place is no more than Kumbaya “words” on the corporate website.
  4. Strategies to elevate organizational trust have never been discussed let alone defined, shared or agreed upon.
  5. Leadership is focused on survival and short-term profitability. In fact, compensation is tied to quarterly earnings.
  6. The leadership team lacks leadership skills and never speaks publicly without “legal” sign off. (Great college lacrosse players don’t necessarily make trustworthy leaders.)
  7. There is not a single woman in sight on the executive leadership team.
  8. A well-defined hiring strategy has not been implemented resulting in cultural misalignment, confused and non engaged employees.
  9. Employee turnover is high but no one asks “Why?”
  10. Board members are “Yes men” for the CEO, and “Yes” they are all men.

How many of these trust “fails” do you see on a daily basis? What’s your guess on the longevity of your business?

Want to learn more about building organizational trust? Our website provides an endless number of tools and resources for elevating organizational trust. Many of them are free. Read a book, join our Trust Alliance, find an hour to discuss a Case Study, read the Trust Across America blog.

Barbara Brooks Kimmel is the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She also runs the world’s largest global Trust Alliance and is the editor of the award- winning TRUST INC. book series. In 2017 she was named a Fellow of the Governance & Accountability Institute, and in 2012 she was recognized as one of “25 Women who are Changing the World” by Good Business International. She holds a BA in International Affairs from Lafayette College and an MBA from Baruch at the City University of NY.

Join our Constant Contact mailing list for updates on our progress.

Copyright 2018 Next Decade, Inc.

 

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Feb
06

“Professors are reacting to the news, but they are also responding to calls from students for classes that deal with ethics. In recent years, students have said ethical issues, not finances, are a business’s most important responsibility, according to a survey of business school students worldwide conducted by a United Nations group and Macquarie University in Australia.”

This is a quote from a December NY Times article addressing the growing demand for teaching ethics in business schools.

Trust Across America-Trust Around the World is pleased to announce the launch of a free case study library offering examples of “real life” business trust & ethics challenges and successes. The one-page “Trustlets” are designed to encourage discussion in both an academic and business setting and include instructions for facilitators. Written by members of the Trust Alliance, our Top Thought Leaders in Trust and academics from around the world, Trustlets will provide free and easy access to content that will be regularly updated as new cases are submitted. Each case will focus on a specific business challenge and covering a broad range of trust and ethics related topics. Both schools and businesses can feel free to access the library to meet the growing interest recently highlighted in the NY Times.

This latest initiative closely aligns with Trust Across America’s mission of helping organizations build trust. Trustlets provide a new tool that future business leaders can utilize to gain a “real life” understanding of how elevating trust & ethics are both a necessary (and expected) component of good business practices.

Trust Across America-Trust Around the World is celebrating it’s 10th anniversary. We welcome all our readers to join in our celebration as we roll out many new programs during the year ahead.

Trust Across America-Trust Around the World is a program of Next Decade, Inc., an award-winning communications firm that has been unraveling and simplifying complex subjects for over 20 years. TAA-TAW helps organizations build trust through an abundance of resources and ever expanding tools, many offered at no cost. It also provides its proprietary FACTS(R) Framework to help public companies improve their trustworthy practices, and showcases individuals and organizations exhibiting high levels of trust and integrity.

For more information contact Barbara Brooks Kimmel at barbara@trustacrossamerica.com

Copyright (c) 2018, Next Decade, Inc.

 

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Oct
24

 

Our third anniversary Showcase of Service Providers has been published.

See the fall issue of TRUST! Magazine.

I hope you will take a few minutes to review the magazine featuring those who place organizational trust in the center of their business agenda.

Nominations are now being accepted for the 8th annual 
Trust Across America Top Thought Leaders in Trust Honors
This year the recognition will again be given to the top global leaders who have made significant contributions to the subject of organizational trust. Please apply at this link. You may nominate yourself or another deserving professional. See our 2017 honor roll published this past January.

Barbara Brooks Kimmel is the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She also runs the world’s largest global Trust Alliance and is the editor of the award- winning TRUST INC. book series. In 2017 she was named a Fellow of the Governance & Accountability Institute, and in 2012 she was recognized as one of “25 Women who are Changing the World” by Good Business International. She holds a BA in International Affairs from Lafayette College and an MBA from Baruch at the City University of NY.

For more information visit our website at www.trustacrossamerica.com or contact Barbara Brooks Kimmel, CEO and Cofounder

Barbara@trustacrossamerica.com

 

You may also join our Constant Contact mailing list for updates on our progress.

Purchase our books at this link

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Feb
18

 

Four years ago Trust Across America formed a Trust Alliance with the mission of uniting a group of global professionals whose work impacts organizational trust. The goal is to work collaboratively to advance thinking, research and programs among the membership that can then be made available to the public.

Our vetted membership is as diverse as the subject of trust itself and includes business leaders, consultants and academics from around the globe with specialties in leadership, culture, teamwork, compliance, ethics, CSR, HR, sales, reputation and crisis repair, communications, risk, data security, governance, sustainability and trust research.

What sort of programs has our Alliance developed?

  1. Roundtable discussions with industry leaders on building trust
  2. Publication of three books in our Trust Inc. series
  3. A monthly collaborative column called Tuning in to Trust and Ethics 
  4. Introductions between members resulting in speaking engagements, consulting opportunities and new business relationships
  5. An annual trust poster
  6. Publication of a collaborative digital magazine called TRUST!
  7. Assembly of DIY Trust Boxes
  8. A series of videos
  9. Short papers on building trust in various industries and functional areas
  10. A free downloadable booklet on building trust in communities

The following are a few of the many testimonials our Alliance members have written:

Since business, life, and leadership are all about relationships, and since healthy relationships are built on trust, what is more important than an Alliance to build trust? Bob Vanourek, former NYSE CEO and co-author “Triple Crown Leadership: Building Excellent, Ethical, and Enduring Organizations.

I mine the content from Trust Across America for inclusion in my periodic all-employee messages. Bruce Anderson, Chief Ethics Officer

The Alliance is laying the groundwork for a spirit of collaboration among trust experts around the world. The tools, resources, and collective knowledge coming together to advance the cause of trustworthy business are making a difference. Randy Conley, The Ken Blanchard Company

Would you like to join us and collaboratively help in advancing organizational trust? All of our members are vetted for suitability and willingness to work with others. Effective March 1, 2017 membership will be “by invitation” only.

Barbara Brooks Kimmel is the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. Barbara also runs the world’s largest global Trust Alliance, is the editor of the award winning TRUST INC. book series and a Managing Member at FACTS® Asset Management, a NJ registered investment advisor. In 2012 was named one of “25 Women who are Changing the World” by Good Business International. Barbara holds a BA in International Affairs and an MBA.

 

 

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Nov
01

TAA_R2_EDIT-CS3

 

Five years ago tools to assess and build organizational trust were rare and difficult to locate online. Trust Across America-Trust Around the World was formed to serve as a clearinghouse for these tools and related resources.

The most progressive companies are already implementing trust as an intentional business strategy, knowing it is a competitive advantage. Leaders of organizations interested in elevating trust and proactively practicing it as a business strategy, will be interested in these links:

Trust Alliance: a group of global professionals working to elevate trust and share resources.

Trust in a Box: A “do it yourself” solution for professionals and organizations interested in elevating trust, ethics and integrity.

Trust Data: Public companies can review the level of trust within their organization and compare their performance to their peers

2017 Trust Poster: Weekly Do’s and Don’ts to Foster Organizational Trust

White Paper:  The State of Trust in Corporate America 2016

Books: An entire Reading Room dedicated to organizational trust.

TRUST! Magazine: a digital magazine, dedicated to helping leaders and organizations place trust on their strategic agenda.

If you lead an organization, serve on a Board or in any management capacity or work with others, and you continue to ignore trust as a hard asset, you are losing out to your competitors. Trust works. Give it a try.

Barbara Brooks Kimmel is the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. Now in its seventh year, the program’s proprietary FACTS® Framework ranks and measures the trustworthiness of over 2,000 U.S. public companies on five quantitative indicators of trust. Barbara is also the editor of the award-winning TRUST INC. book series and a Managing Member at FACTS® Asset Management, a New Jersey registered investment advisor.

Nominations are now open for the 7th annual Top Thought Leaders in Trust.

Copyright (c)  2016, Next Decade, Inc.

 

 

 

 

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Mar
07

TAA_R2_EDIT-CS3

 

It’s Week #10 of 2016. This latest article is part of a series drawn from our 3rd annual 2016 Trust Poster….now hanging in hundreds of offices around the world. Get yours today!

52 Ideas That You Can Implement to Build Trust

Carol Sanford, one of our 2016 Top Thought Leaders in Trust, a Lifetime Achievement Award winner, and a member of the Trust Alliance offers this:

“Trust comes from fostering personal agency in others, that is the drive to contribute, not always be the one who leads the way.” 

A natural human propensity to contribute exists in all of us. Research reaffirms it now. It is often called Personal Agency. i.e. Taking up action to change something, especially on a significant level. People don’t always act on this inclination. Sometimes it is as a result of a low confidence in their ability to control unexpected challenges and low certainty they can produce outcomes. To have personal agency we have to activate our own Will to act and manage ourselves to figure our way through challenges. In other words, we first have to trust ourselves to be able to act and achieve.

Those in our lives who encourage and build this capability in us come to be the ones we trust. They are not “in it” only for themselves, but mentoring and developing others into managing their own path to significant contribution. It is how trust bonds are built, with everyone from children, to students and employees, to customers. The magic sauce is building others agency to make that difference and doing it again and again to build a “trust muscle, so to speak.”

Thank you Carol. We hope our readers heed your advice.

It’s not too late to catch up on our weekly series…..

Week #1 Kouzes & Posner 

Week #2 Bob Vanourek

Week #3 Barbara Kimmel

Week #4 Mark Fernandes

Week #5 Doug Conant

Week #6 Roger Steare

Week #7 Nan Russell

Week #8 Stephen M.R. Covey

Week #9 Bill George

Barbara Brooks Kimmel is the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. Now in its sixth year, the program’s proprietary FACTS® Framework ranks and measures the trustworthiness of over 2000 US public companies on five quantitative indicators of trustworthy business behavior. Barbara is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine.

Copyright 2016, Next Decade, Inc.

 

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