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Archive for the ‘The “Art” of Trust’ Category

May
11

Do you listen to me? 

Do you care what I have to say?

 

To date, over 32% of 600+ survey respondents say “Notice” is lacking in their workplace.

Notice is the fifth of *12 behaviors in our Tap Into Trust (TAP) framework having now been accessed over 150,000 times in 16 languages. 

 

 

 

Trust Across America-Trust Around the World created The “Art” of Trust visual “cues” to start a discussion about workplace behaviors that build and weaken stakeholder trust. Together these cues form a “Wall” of Trust to enhance learning and retention.

 

In building team and stakeholder trust, we define “Notice” as follows:

We seek out and listen to diverse perspectives – every voice can matter.

Our Trust Alliance members suggest the following discussion questions to elevate notice and build workplace trust.

  1. What are concrete examples of ways to acknowledge and appropriately honor opposing opinions?
  2. How can we include all people in feedback rather than having some people feel forgotten?

 

The “Art” of Trust  is one of many resources designed for our Trust Action Project to help leaders, teams and organizations move from trust talk to ACTION in 2021 and beyond.

Would you like to build a Wall of Trust for your team? Take the first step.

 

 

Join our global Trust Alliance and participate in our programs.

Learn more about the Trust Action Project 2021 at this link.

*TAP INTO TRUST is an acronym. The 12 behaviors are equally weighted. The weakest behaviors break the trust chain.

Copyright 2021, Next Decade, Inc.

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May
06

How many of the following are present in your workplace?

Leaders trust their employees

Employees trust their leaders

Team members trust each other

Ethical behavior is rewarded

 

In most workplaces the answer may be “None.” How do we know that? Our global Survey of Workplace Trust continues to reveal trust gaps that should concern every stakeholder.

Trust is always interpersonal and the outcome of principled behavior. The reasons for low trust vary from relationship to relationship and team to team making “one size fits all” box checking impossible. The good news, trust can be a learned competence and need not be “shelved” until the next crisis, only to be used as a talking point with no followup action to support it. Instead, trust can and should be a proactive business strategy that is practiced by leadership and reinforced daily.

This past November I wrote an article for SHRM Executive Network Blog called Hiring for Trust.

Many of our Trust Alliance members including Charles H. Green, Lea Brovedani, Olivia Mathijsen and David Belden were quoted, all subject matter experts in their own right.

As I mentioned in the article… Sadly, most leadership teams and their HR professional staff have never considered the role trust plays in organizational success, beginning with hiring practices. Even sadder, working from home has now further compounded the glaring lack of trust that exists between employees and employers, making hiring even more challenging.

Hiring for trust does not just “happen” and when leadership fails to consider the role trust plays in organizational success, let alone adopt it as a core value of the organization, hiring for trust makes little to no sense. Given this all too common scenario, leaders should be prepared for new employees quickly to become disengaged and to jump ship once they realize that their personal values and those of the organization do not align.

Since the publication of this article, I have been asked numerous times for some “pointers” on the kinds of questions interviewers might ask if trust were, in fact, a core value of their organization. The list of questions provided below are drawn from some of the behaviors in our TAP Framework, the basis for our Workplace Trust Survey, that strengthen or weaken trust in a team.

Thirteen questions to consider asking if hiring for trust

  • How do you feel about telling “white” lies?
  • If you failed at achieving a goal, would you openly and candidly acknowledge it?
  • Do you feel that your values are aligned with the values of this organization? 
  • Can you provide an example of how you have recently acted with integrity in either your personal or professional life?
  • Do you consider yourself a good listener and why? 
  • Are you more competitive or more collaborative?
  • If someone on your team disagrees with you, how do you react?
  • What do you consider your top three character strengths?
  • What would keep you from having open and frank conversations?
  • Is transparency the best option if it compromises kindness?
  • Could you respect a teammate you didn’t trust?
  • Should employees feel safe to fail?
  • What ethical behavioral goals have you set for yourself?

These questions are meant to address specific trust-building behaviors like truth, accountability, purpose and respect, among others. If you are in a hiring role and can’t personally answer them or don’t know the “right” answer, Tap Into Trust for more free resources. Rest assured, if you start incorporating some of these questions into your practices you will be not only be hiring for competence but also for those character traits that build interpersonal trust.

Join over 150,000 global citizens who have accessed our behavioral principles to not only hire for trust, but to strengthen both team and organizational success.

By Barbara Brooks Kimmel, Founder & CEO, Trust Across America-Trust Around the World

Copyright 2021, Next Decade, Inc.

Have you heard about The “Art” of Trust? It’s our newest tool!

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May
04


What is Integrity? 

It is choosing to do what is right not just what’s regulated or legal.

Integrity is the fourth of *12 behaviors in our Tap Into Trust (TAP) framework having now been accessed over 150,000 times in 16 languages. 

Trust Across America-Trust Around the World created The “Art” of Trust visual “cues” to start a discussion about workplace behaviors that build and weaken stakeholder trust. Together these cues form a “Wall” of Trust, telling a story to enhance learning and retention.

 

In the context of building team and stakeholder trust, we define “Integrity” as follows:

We do what we say – our everyday actions and talk are consistent.

 

To date, over 26% of our 600+ survey respondents identified “integrity” as lacking in their workplace.

Here are two discussion questions our Trust Alliance members suggest to elevate integrity and build workplace trust.

  1. Do we have and post our company’s values?  If so, do we have a system in place whereby employees are invited annually to evaluate leadership’s adherence to its posted company values? 
  2. What are some examples of our failure to act in the best interests of our customers, stakeholders and the public?

 

The “Art” of Trust  is one of many resources designed for our Trust Action Project to help leaders, teams and organizations move from trust talk to ACTION in 2021 and beyond.

Would you like to build a Wall of Trust for your team? Take the first step.

 

 

Join our global Trust Alliance and participate in our programs.

Learn more about the Trust Action Project 2021 at this link.

*TAP INTO TRUST is an acronym. The 12 behaviors are equally weighted. The weakest behaviors break the trust chain.

Copyright 2021, Next Decade, Inc.

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Apr
27

While “Purpose” is a popular buzzword,

what is its role in building a trust-based culture?

 

Purpose is the third of *12 behaviors in our Tap Into Trust (TAP) framework having now been accessed over 150,000 times in 16 languages. 

Trust Across America-Trust Around the World created The “Art” of Trust visual “cues” to start a discussion about behaviors in the workplace, and with all stakeholders, that build and weaken trust. Together these cues form a “Wall” of Trust, telling a story to enhance learning and retention.

 

In the context of building team and stakeholder trust, we define “Purpose” as follows:

We engage our stakeholders to build shared purpose.

We avoid short term “wins” that undermine future success.

 

To date, over 20% of our 600+ survey respondents identified “purpose” as lacking in their workplace.

The following are two discussion questions our Trust Alliance members suggest to improve purpose and elevate trust.

  1. How do we demonstrate to our stakeholders that we have their best interests at heart?
  2. Can we articulate the difference among the concepts of purpose, mission, and values?

The “Art” of Trust  is one of many resources designed for our Trust Action Project to help leaders, teams and organizations move from trust talk to ACTION in 2021 and beyond.

Would you like to build a Wall of Trust for your team? Take the first step.

 

 

Join our global Trust Alliance and participate in our programs.

Learn more about the Trust Action Project 2021 at this link.

*TAP INTO TRUST is an acronym. The 12 behaviors are equally weighted. The weakest behaviors break the trust chain.

Copyright 2021, Next Decade, Inc.

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Apr
23

What makes trust such a complicated subject?

Could it be the simple fact that most conversations that claim to focus on trust are really about something else?

A few weeks ago I listened to three podcasts with “trust” in the title. Two of the guests (not the hosts) were members of our Trust Alliance, while the third was the host, an individual with expertise in both ethics and trust. What could be better than three subject matter expert podcasts in one week about trust?

Throughout these discussions I found myself questioning whether the word “trust” itself was being misused. I was also confused by how the words trust, trusting, trusted and trustworthy were being used interchangeably when they have very different meanings. Bottom line, the podcasts may have had trust in their titles, but the conversations were not about trust, at least not in the way I have come to understand it.

One focused primarily on customer loyalty (some mistakenly call that brand trust), the second was a reputation conversation (trust and reputation are not the same) and the third was about building ethical products that consumers can rely upon. Again, not trust so much as reliability. Yes, trust has certainly become  a “hot” topic, but using the word as a “sexy” placeholder is not only misleading but also adds to the confusion of what trust is and what it is not.

Before we go further let’s look a bit closer at trust and it’s relationship to trustworthiness:

Trust: I explain it in this five minute video with Shona Elliott as an OUTCOME of principled behavior. It’s ALWAYS interpersonal. I have trust in you because you act in a competent, respectful, transparent and accountable manner. You will find me trustworthy for the same reasons. I don’t have trust in Costco, nor do I have trust in AI. I might be a loyal Costco shopper and I might rely on AI to be ethical, but I cannot trust something that is not a “someone.”

In the words of Charles H. Green, a member of both our Trust Alliance and Trust Council “the right way to think about trust is that it is all driven and experienced at the personal level: the role of the organization is to help those personal experiences become trust-positive.”

Organizations don’t build trust, they can only facilitate or hinder interpersonal trust. It’s up to the people who work for them to build the trust, and to be effective, leadership must carry the flag. A trust-based organization is one in which people behave in a trusting and trustworthy manner towards each other, and towards all stakeholders. At the organizational level if trust is not a function of leadership, any trust-building initiatives will be ineffective. Trust is built over time and in incremental steps through principled behavior that benefits all stakeholders, both internal and external. Organizational trust-building is most effective when it begins with its most valuable stakeholders, the employees.

Trustworthiness: Also an outcome. A person can be called trustworthy if they display principled behavior as described above. Trustworthiness can also apply to companies and brands based on attributes, not behaviors.

  • Trustworthiness at the corporate level: attributes like good governance, ethical accounting practices and financial stability enhance the reputation of the organization.
  • Trustworthiness at the brand level: attributes like quality, price, features, availability and customer service build customer loyalty.

So how can we alleviate the confusion about what trust is and what it is not.

It’s pretty simple. Make sure everyone understands and agrees on the discussion topic up front, and then be very deliberate about using the right words. Every conversation and every article about trust should begin with this question. What’s trust got to do with it? And if we are in fact talking about trust, let’s start the conversation by putting it in context.

A few examples of how to do this:

  • A podcast about the Edelman Trust Barometer findings that “trust in business leaders is up.”

To put this discussion in context the people engaged in it should address the question of “Trust in business leaders to do what?” Treat their employees well, take a stand on social issues, protect their shareholders, care about the environment? Then we can have a conversation about trust within the chosen specific context.

  • An article about recent data showing that less than half of Americans trust pharmaceutical companies.

Again, one must ask “Trust pharmaceutical companies to do what?” Have good customer service, develop products that improve rather than worsen health, pay less fines than last year, or treat their shareholders well? Identify the discussion topics early and then stick with them.

If trust is always put in its proper context the cloud of confusion begins to lift and the discussion becomes much more understandable and worthwhile.

You may also start to notice how often trust is used as a placeholder for something else, usually it’s reputation and often perception of trust, not trust itself. While I was writing this article I came across this “poster child” for a misleading trust statement from a new article on Forbes, written by a Forbes “Council” member. I see examples of poor usage of the word “trust” almost daily.

The simple truth is that people buy from brands and products they trust, and the ultimate objective of a content strategy is to create a trusted brand or product.

That’s actually not the “simple” truth at all as people often buy brands for reasons like convenience, price and even a coupon, or as an impulse purchase.  And notice how the author uses both the word “trust” and the word “trusted in the same sentence. Which one is it? And, by the way, content strategy doesn’t create a trusted brand, only people can do that. Sorry, this author’s statement, and many others like it, are meaningless and just add to the “noise” and trust confusion.

Trust discussions can be simple or complicated. It all depends on whether time is taken to clarify what, if anything, trust “has to do with it.” Try it next time trust enters your conversation.

Please visit Trust Across America-Trust Around the World to find out more about our work and our growing global community.

Don’t forget to check out our latest (and coolest) tool, The “Art” of Trust.

Copyright 2021, Next Decade, Inc.

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Apr
20

What role does ACCOUNTABILITY play in building trust in your workplace?

A BIG one.

 

Accountability is the second of *12 behaviors in our Tap Into Trust (TAP) framework having now been accessed over 150,000 times in 16 languages. 

Trust Across America-Trust Around the World created The “Art” of Trust visual “cues” to start a discussion about behaviors in the workplace that build and weaken trust. Together these cues form a “Wall” of Trust, telling a story to enhance learning and retention.

 

 

In the context of a team, we define Accountability as follows:

We hold one another accountable –

we each take responsibility without regard to level or role.

Over 600 survey respondents identified accountability as the top behavior weakening trust in their workplace (over 43%). If accountability is lacking on your team how do you begin to address it? These are two discussion questions our Trust Alliance members suggest to improve trust.

  1. Do we hold people accountable in a principle-centered rather than punitive way?  If not, how do we change this?
  2. Do our accountability discussions demonstrate that we are on the same team?  If not, how can we help team members take collective responsibility?

The “Art” of Trust  is one of many resources designed for this year’s Trust Action Project to help leaders, teams and organizations move from trust talk to ACTION in 2021 and beyond.

Would you like to build a Wall of Trust for your team? Take the first step.

 

 

What behaviors weaken trust in your workplace? Our 1 minute/1 question AIM Workplace Diagnostic compares your response to more than 600 others.

Join our global Trust Alliance and participate in our programs.

Learn more about the Trust Action Project 2021 at this link.

*TAP INTO TRUST is an acronym. The 12 behaviors are equally weighted. The weakest behaviors break the trust chain.

Copyright 2021, Next Decade, Inc.

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Apr
13

Copyright 2021 Next Decade, Inc.

 

What role does TRUTH play in the core values and culture of your workplace?

Truth is the first of *12 behaviors in our Tap Into Trust (TAP) framework having now been accessed over 150,000 times in 16 languages. 

Trust Across America-Trust Around the World created these visual “cues” to start a discussion about behaviors in the workplace that build and weaken trust. Together these cues form a “Wall” of Trust, telling a story to enhance learning and retention.

 

 

 

 

 

In the context of a team, we define Truth as follows:

 We are honest & humble. We put the truth ahead of personal or professional gain.

If truth is lacking on your team how do you begin to address it? These are two questions our Trust Alliance members suggest to foster a discussion and improve trust.

  1. Does our organization tolerate or even encourage “white lies” to avoid conflict and produce results? If so, how can we safely bring that out in the open and change it?
  2. Do we put down people who willingly share their truth? If so, how do we create a forum that invites appropriate candor?

 

The “Art” of Trust  is one of many resources designed during our Trust Action Project 2021 to help leaders, teams and organizations move from trust talk to ACTION in 2021 and beyond. Build a “Wall” of Trust for your team as the first step down the road to trust.

What behaviors do you think impact trust the MOST in teams and organizations? Our 1 minute/1 question AIM Workplace Diagnostic compares your response to more than 600 others.

Join our global Trust Alliance and participate in our programs.

Would you like more information about how to purchase The “Art” of Trust? Let us know.

Learn more about the Trust Action Project 2021 at this link.

 

*TAP INTO TRUST is an acronym. The 12 behaviors are equally weighted. The weakest behaviors break the trust chain.

Copyright 2021, Next Decade, Inc.

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